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Sally Hogshead

Marketing, Persuasion & Personal Branding Expert, Leading Authority on Fascination, Author of "How the World Sees You"

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 Sally Hogshead Biography

Sally Hogshead believes the greatest value you can add is to become more of yourself.

World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from the start of her career, winning almost every major international advertising award.

Hogshead is the creator of The Fascination Advantage® Assessment: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you.

The science of fascination is based on Sally’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and more than a thousand C-level executives. The Fascination Advantage® system has helped hundreds of thousands of participants discover their natural advantages of persuasion.

Sally further explores the science of fascination in her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation (HarperBusiness, 2010), which explains the irresistible influence of fascination in the world of business and thought leadership. Fascinate has been translated into more than 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

Her book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination (HarperBusiness, 2014), applies the principles of Fascination Advantages to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. She has also written a New York Times bestseller, FASCINATE: How to Make Your Brand Impossible to Resist (HarperBusiness, 2016).

Sally frequently appears in national media, including NBC’s Today show and the New York Times. She was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

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Videos
Books
How the World Sees You: Discover Your Highest Value Through the Science of Fascination

How the World Sees You: Discover Your Highest Value Through the Science of Fascination

Fascinate: Your 7 Triggers to Persuasion and Captivation

Fascinate: Your 7 Triggers to Persuasion and Captivation

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Radical Careering: 100 Truths to Jumpstart Your Job, Your Career, and Your Life

Speaking Topics
  • HOW TO FASCINATE: From First Impressions to Lasting Value

    We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
    • Identify their personalitys top advantage
    • Make stronger first impressions
    • More quickly earn respect and trust
    • Increase value among co-workers This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered. __________________________________________________

  • CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

    When you fascinate your customers, theyre more likely to remember you, buy from you, and rave about you. Yet in todays distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

  • THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

    Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, were actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-second elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

  • The Fascination Destination: Unlocking Your Personality's Natural, Hardwired Strengths

    You can fascinate—Sally Hogshead's research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages. You don't learn how to be fascinating. You unlearn how to be boring. When you activate your natural fascination advantages, people completely focus on you. They're not checking emails or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.

  • THE 9-SECOND ATTENTION SPAN:

    How to Create a Fascinating Brand in Social Media and Beyond We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You might only get 9 seconds to communicate a message… especially in social media. Lesson one: Stand out, or don’t bother. Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention. Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination advantages. They will learn how to:
    • Build trust and respect, using the brain’s hardwired patterns
    • Out-think the competition, rather than out-spend them
    • Build word-of-mouth excitement in marketing and social media
    • Increase prices and drive bottom-line growth
    • Create raving, loyal fans
    • Have the biggest budget OR be the most fascinating

News
FAQs
  • HOW TO BOOK Sally Hogshead?

    Our booking agents have successfully helped clients around the world secure talent like Sally Hogshead for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Sally Hogshead, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sally Hogshead or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Sally Hogshead?

    Booking fees for Sally Hogshead, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sally Hogshead, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Sally Hogshead?

    All American Entertainment has successfully secured celebrity talent like Sally Hogshead for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sally Hogshead for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sally Hogshead or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sally Hogshead or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Sally Hogshead

Marketing, Persuasion & Personal Branding Expert, Leading Authority on Fascination, Author of "How the World Sees You"

Travels From:
Orlando, FL, USA
Speaking Fee:

Sally Hogshead Biography

Sally Hogshead believes the greatest value you can add is to become more of yourself.

World-class branding expert Hogshead has discovered a new way to measure how people perceive your communication. Find out what makes you intensely valuable to others, so the world will see you at your best.

Sally rose to the top of the advertising profession in her early 20s, writing ads that fascinated millions of consumers. Over the course of her ad career, Hogshead won hundreds of awards for creativity, copywriting, and branding, and was one of the most awarded advertising copywriters right from the start of her career, winning almost every major international advertising award.

Hogshead is the creator of The Fascination Advantage® Assessment: the world’s first personality assessment that measures what makes someone most engaging to others. Unlike Myers-Briggs or StrengthsFinder, this test is not about how you see the world – but how the world sees you.

The science of fascination is based on Sally’s decade of research with 250,000 initial participants, including dozens of Fortune 500 teams, hundreds of small businesses, and more than a thousand C-level executives. The Fascination Advantage® system has helped hundreds of thousands of participants discover their natural advantages of persuasion.

Sally further explores the science of fascination in her internationally-acclaimed book, Fascinate: Your 7 Triggers to Persuasion and Captivation (HarperBusiness, 2010), which explains the irresistible influence of fascination in the world of business and thought leadership. Fascinate has been translated into more than 14 languages, with praise from thought leaders such as Seth Godin and Tom Peters.

Her book, How the World Sees You: Discover Your Highest Value Through the Science of Fascination (HarperBusiness, 2014), applies the principles of Fascination Advantages to understanding personal brands. Readers will find out which personality traits are most valuable to others, so that the world will see them at their best and they will know exactly how to describe their highest value. She has also written a New York Times bestseller, FASCINATE: How to Make Your Brand Impossible to Resist (HarperBusiness, 2016).

Sally frequently appears in national media, including NBC’s Today show and the New York Times. She was recently inducted into the Speaker Hall of Fame, the industry’s highest award for professional excellence.

Sally Hogshead Videos

  • Sally Hogshead's 11-year-old son responds to online hater - YouTube
    11-year-old Asher stood for an hour on a San Francisco street, holding up a handmade sign as crowds of busy and distracted people passed ...

Sally Hogshead Books

Speaker Lists Featuring Sally Hogshead

Sally Hogshead Speaking Topics

  • HOW TO FASCINATE: From First Impressions to Lasting Value

    We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
    • Identify their personalitys top advantage
    • Make stronger first impressions
    • More quickly earn respect and trust
    • Increase value among co-workers This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered. __________________________________________________

  • CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

    When you fascinate your customers, theyre more likely to remember you, buy from you, and rave about you. Yet in todays distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

  • THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

    Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, were actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-second elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

  • The Fascination Destination: Unlocking Your Personality's Natural, Hardwired Strengths

    You can fascinate—Sally Hogshead's research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages. You don't learn how to be fascinating. You unlearn how to be boring. When you activate your natural fascination advantages, people completely focus on you. They're not checking emails or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.

  • THE 9-SECOND ATTENTION SPAN:

    How to Create a Fascinating Brand in Social Media and Beyond We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You might only get 9 seconds to communicate a message… especially in social media. Lesson one: Stand out, or don’t bother. Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention. Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination advantages. They will learn how to:
    • Build trust and respect, using the brain’s hardwired patterns
    • Out-think the competition, rather than out-spend them
    • Build word-of-mouth excitement in marketing and social media
    • Increase prices and drive bottom-line growth
    • Create raving, loyal fans
    • Have the biggest budget OR be the most fascinating

FAQs on booking Sally Hogshead

  • How to book Sally Hogshead?

    Our booking agents have successfully helped clients around the world secure talent like Sally Hogshead for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Sally Hogshead, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Sally Hogshead or any other celebrity of your choice.
  • How much does it cost to book Sally Hogshead?

    Booking fees for Sally Hogshead, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Sally Hogshead, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Sally Hogshead?

    All American Entertainment has successfully secured celebrity talent like Sally Hogshead for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Sally Hogshead for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Sally Hogshead or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Sally Hogshead or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Sally Hogshead is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Sally Hogshead for your event is $30,000 - $50,000. Sally Hogshead generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Gary Vaynerchuk, Tim Sanders, Daymond John and Randi Zuckerberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sally Hogshead for an upcoming event.

Sally Hogshead Speaker Videos

  • Sally Hogshead's 11-year-old son responds to online hater - YouTube
    11-year-old Asher stood for an hour on a San Francisco street, holding up a handmade sign as crowds of busy and distracted people passed ...

Sally Hogshead Speaking Topics

  • HOW TO FASCINATE: From First Impressions to Lasting Value

    We live in a distracted world. The average attention span is just 9 seconds. Yet if we only have 9 seconds to communicate value, how do we break through? To stop the distraction, and engage a listener, we must create moments of intense focus. Yet when we do break through-when we use our personality advantages to connect and communicate-the results are extraordinary. Sally Hogshead teaches audiences how to communicate and add value in the first 9 seconds. Participants learn how to fascinate, to become more memorable and valued. When companies learn how to fascinate, their products become more desirable, their customers turn into advocates, and their best employees never want to leave. Sally explores the science of personal branding, based her original research of 100,000 people. Audiences will learn how to:
    • Identify their personalitys top advantage
    • Make stronger first impressions
    • More quickly earn respect and trust
    • Increase value among co-workers This is a powerful, funny, high-energy presentation, filled with interaction. Each participant discovers his own unique advantage to be heard and remembered. __________________________________________________

  • CAPTIVATE YOUR CUSTOMER: How Fascinating Companies Win the Moment

    When you fascinate your customers, theyre more likely to remember you, buy from you, and rave about you. Yet in todays distracted and competitive environment, most messages are either forgotten or ignored. In a competitive market, the most fascinating option always wins. How will your participants compete, and win? Sally's research uncovers new trends in how the brain establishes patterns of loyalty and respect. For example, she discovered that by applying certain hardwired triggers, a fascinating brand can charge up to four times more than its competitors. Taking audiences on a high-velocity journey through neurology, economic, and pop culture, Sally handpicks case studies and shares custom audience analysis. Participants will be buzzing long after the keynote ends, inspired by new ideas to transform their business.

  • THE 9-SECOND FASCINATION STATEMENT: How to Introduce Yourself with Value

    Sally Hogshead estimates that roughly 90% of introductions fail to engage a conversation, let alone a relationship. In fact most of the time, when we introduce ourselves to a prospective client or contact, were actually damaging our personal brand. Why? Because too few people realize how to immediately communicate their value. In this innovative and interactive session, Sally will teach each person in your audience how to highlight his or her own personality advantage. A recent pilot study for Unilever demonstrated that after the study, participants were 34% more confident in their introduction. By the end of this session, every participant in the room will have created their own 9-second elevator pitch to earn respect and interest. Participants learn how to identify their unique advantages, and articulate this more clearly in all areas of their professional brand.

  • The Fascination Destination: Unlocking Your Personality's Natural, Hardwired Strengths

    You can fascinate—Sally Hogshead's research proves it. Drawing upon her studies of almost 100,000 people, Sally reveals how to persuade customers and co-workers, using your personality's natural, hardwired advantages. You don't learn how to be fascinating. You unlearn how to be boring. When you activate your natural fascination advantages, people completely focus on you. They're not checking emails or thinking about their next meeting. In this state of fascination, they're more likely to respect you, remember you, and buy from you.

  • THE 9-SECOND ATTENTION SPAN:

    How to Create a Fascinating Brand in Social Media and Beyond We live in a world with ADD. While the average attention span used to be 20 minutes today, the average attention span is roughly 9 seconds. Nine seconds. That’s the same as a goldfish! You might only get 9 seconds to communicate a message… especially in social media. Lesson one: Stand out, or don’t bother. Sally Hogshead has developed a research-based system to make individuals and companies more fascinating. Drawing upon her 20 years of award-winning brand experience, and proprietary market research published in 14 languages, Sally teaches her step-by-step system for harnessing a consumer’s attention. Your audience will experience a thrilling journey through neurology, economics, history, and the science of the brain’s hardwired fascination advantages. They will learn how to:
    • Build trust and respect, using the brain’s hardwired patterns
    • Out-think the competition, rather than out-spend them
    • Build word-of-mouth excitement in marketing and social media
    • Increase prices and drive bottom-line growth
    • Create raving, loyal fans
    • Have the biggest budget OR be the most fascinating

Sally Hogshead News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Sally Hogshead

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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