Personal Branding Expert, NYT Best-Selling Author, Hall of Fame Speaker, CEO of How to Fascinate, Creator of The Fascinate Test

Orlando, FL, USA

Sally Hogshead Biography

Growing up with the last name Hogshead would give anyone a quirky point of view.

After graduating from Duke University, Sally Hogshead skyrocketed to the top of the advertising elite, creating TV commercials for brands like Nike and Coca-Cola.

At age 24, she was the most award-winning copywriter in the U.S. By 27, she’d opened her first ad agency in Los Angeles. And at 30, her work was hung in the Smithsonian Museum of American History.

Today, Sally Hogshead writes New York Times bestsellers on the science of fascination… why we’re impressed by certain people and brands.

She has twice been named the #1 Global Brand Guru, and frequently appears on NBC’s morning show, TODAY. The press described her as a “superstar” and “force of nature” who “changed the face of North American advertising.”

Hogshead is the creator of the Fascinate® Test, the first personal brand measurement, which identifies your most fascinating and impressive qualities. More than one million professionals have taken her test, including leaders in companies such as Facebook, Porsche, NASA, and Twitter.

Sally Hogshead is one of only 189 professional living speakers to be inducted into the Speaker Hall of Fame® …the industry’s highest award for professional excellence.

Hogshead’s mission in life is to bring back the hogshead as a unit of popular measurement in the U.S.

BOOK Sally Hogshead

Speaker profile last updated by AAE Talent Team on 10/12/2025.

Sally Hogshead Speaking Topics

  • WHY DIFFERENT IS BETTER THAN BETTER

    It’s no longer enough to be good, or better, or even the best. Now the question is… what makes you DIFFERENT?

  • THE ONE QUESTION YOU MUST ASK YOURSELF

    Are you more intelligent than the average person? Studies show that 90% of people believe so. (In reality, of course, 50% are above average and 50% are below.) So we overestimate ourselves because we want to be smart. But today, intelligence isn’t what distinguishes the high-performers from the rest. What’s the one question you must ask yourself? Sally reveals the surprising answer.

Read More +

Sally Hogshead Videos

Unlearn Boring

Unlearn Boring

How to Turn an AV Glitch into a Win

How to Turn an AV Glitch into a Win

What High Performers Do Differently

What High Performers Do Differently

  • How do I book Sally Hogshead to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Sally Hogshead for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Sally Hogshead, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Sally Hogshead or any other speaker of your choice.
  • What are the speaker fees for Sally Hogshead

    Speaking fees for Sally Hogshead, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Sally Hogshead are $30,000 - $50,000 for live events and $30,000 - $50,000 for virtual events. For the most current speaking fee to hire Sally Hogshead, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Sally Hogshead speak about?

  • Where does Sally Hogshead travel from?

    Sally Hogshead generally travels from Orlando, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Sally Hogshead’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Sally Hogshead for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Sally Hogshead for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Sally Hogshead or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Sally Hogshead is a keynote speaker and industry expert who speaks on a wide range of topics such as WHY DIFFERENT IS BETTER THAN BETTER, THE ONE QUESTION YOU MUST ASK YOURSELF, THE $5,000 WORD, DO YOU LIKE THE TASTE OF JÄGERMEISTER? and HOW ULTRA-PERFORMERS GET RESULTS. The estimated speaking fee range to book Sally Hogshead for your event is $30,000 - $50,000. Sally Hogshead generally travels from Orlando, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Josh Linkner, Erica Dhawan, Daymond John, Cassandra Worthy and Lisa Bodell. Contact All American Speakers for ratings, reviews, videos and information on scheduling Sally Hogshead for an upcoming live or virtual event.

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