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Grant McCracken

Author & Cultural Anthropologist

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Grant McCracken Biography

Grant McCracken is a cultural anthropologist. He holds a PhD from the University of Chicago. He is the author of 12 books including most recently Culturematic, Flock and Flow, and Dark Value. His new book A New Honor Code will be published by Simon and Schuster in January 2021. He is the founder of the Institute of Contemporary Culture at the Royal Ontario Museum. Grant has taught at Harvard, University of Cambridge, and MIT. He is a co-founder of the Artisanal Economies Project. He is the inventor of The Griff, an early warning system for social and cultural change. He consults widely, including Google, Ford Foundation, Kanye West, Netflix, Sony, Coca Cola, Sam Adams, Boston Book Festival, Oprah, PBS, State Farm, NBC, Diageo, IBM, Nike, and the White House. He is the winner of the Silver Anvil Award from the Public Relations Society of America for his work with Netflix. He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and the artisanal movement. His performance piece the Automated Anthropologist was covered by The New Yorker. With Mitch Hurwitz and Wired magazine, Grant helped create what AdAge calls the “Snow Fall” of native advertising for Netflix. Malcolm Gladwell has called his work "brilliant."

Speaking Topics
  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

Videos
Books
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Chief Culture Officer: How to Create a Living, Breathing Corporation

Chief Culture Officer: How to Create a Living, Breathing Corporation

Transformations: Identity Construction in Contemporary Culture

Transformations: Identity Construction in Contemporary Culture

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)

Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)

Plenitude (Culture by commotion)

Plenitude (Culture by commotion)

FAQs
  • How do I book Grant McCracken to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Grant McCracken or any other speaker of your choice.
  • What are the speaker fees for Grant McCracken

    Speaking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Grant McCracken are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Grant McCracken, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Grant McCracken speak about?

  • Where does Grant McCracken travel from?

    Grant McCracken generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Grant McCracken’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Grant McCracken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Grant McCracken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Author & Cultural Anthropologist

Travels From:
Connecticut, USA
Speaking Fee:

Grant McCracken Biography

Grant McCracken is a cultural anthropologist. He holds a PhD from the University of Chicago. He is the author of 12 books including most recently Culturematic, Flock and Flow, and Dark Value. His new book A New Honor Code will be published by Simon and Schuster in January 2021. He is the founder of the Institute of Contemporary Culture at the Royal Ontario Museum. Grant has taught at Harvard, University of Cambridge, and MIT. He is a co-founder of the Artisanal Economies Project. He is the inventor of The Griff, an early warning system for social and cultural change. He consults widely, including Google, Ford Foundation, Kanye West, Netflix, Sony, Coca Cola, Sam Adams, Boston Book Festival, Oprah, PBS, State Farm, NBC, Diageo, IBM, Nike, and the White House. He is the winner of the Silver Anvil Award from the Public Relations Society of America for his work with Netflix. He is credited with spotting the rise of Donald Trump, the fall of Second Life, and the disruption of CPG by Alice Waters and the artisanal movement. His performance piece the Automated Anthropologist was covered by The New Yorker. With Mitch Hurwitz and Wired magazine, Grant helped create what AdAge calls the “Snow Fall” of native advertising for Netflix. Malcolm Gladwell has called his work "brilliant."

Grant McCracken Speaking Topics

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

Grant McCracken Videos

  • Grant McCracken Professional Speaker

Grant McCracken Books

FAQs on booking Grant McCracken

  • How do I book Grant McCracken to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Grant McCracken or any other speaker of your choice.
  • What are the speaker fees for Grant McCracken

    Speaking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Grant McCracken are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Grant McCracken, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Grant McCracken speak about?

  • Where does Grant McCracken travel from?

    Grant McCracken generally travels from Connecticut, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Grant McCracken’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Grant McCracken for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Grant McCracken or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics such as How I Almost Lost Control of my Bladder on the Oprah Winfrey Show, Financial Marketing: Climbing the Value Hierarchy, 10 Tools: How to Build Brands in a Digital World and Chief Culture Officer. The estimated speaking fee range to book Grant McCracken for your event is $10,000 - $20,000. Grant McCracken generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Seth Mattison, Richard Florida, Peter Sheahan and Gary Hamel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Grant McCracken for an upcoming live or virtual event.

Grant McCracken Speaking Topics

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

Grant McCracken Speaker Videos

  • Grant McCracken Professional Speaker

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

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Speakers Similar to Grant McCracken

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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