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Grant McCracken

Author, Chief Culture Officer

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 Grant McCracken Biography

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years.

He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike and Kimberly Clark.

He started the Institute of Contemporary Culture at the Royal Ontario Museum, where he did the first museum exhibit on youth cultures.

He has taught at the University of Cambridge, MIT and the Harvard Business School.

He is a long time student of culture and commerce. Many academics prefer to look askance at interactions of culture and commerce. He has explored this theme in two books: Culture and Consumption I, and Culture and Consumption II.

He has also looked at how Americans invent and reinvent themselves. He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture.

He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.

Two years ago, he published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time. He is hoping this will create a new occupational destination for graduates in the arts and humanities.

This spring McCracken is publishing a book called Culturematic with the Harvard Business Review Press.

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Videos
Books
Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Culturematic: How Reality TV, John Cheever, a Pie Lab, Julia Child, Fantasy Football . . . Will Help You Create and Execute Breakthrough Ideas

Chief Culture Officer: How to Create a Living, Breathing Corporation

Chief Culture Officer: How to Create a Living, Breathing Corporation

Transformations: Identity Construction in Contemporary Culture

Transformations: Identity Construction in Contemporary Culture

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Flock and Flow: Predicting and Managing Change in a Dynamic Marketplace

Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)

Culture and Consumption II: Markets, Meaning, and Brand Management (v. 2)

Plenitude (Culture by commotion)

Plenitude (Culture by commotion)

Speaking Topics
  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

FAQs
  • HOW TO BOOK Grant McCracken?

    Our booking agents have successfully helped clients around the world secure talent like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Grant McCracken or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Grant McCracken?

    Booking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Grant McCracken, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Grant McCracken?

    All American Entertainment has successfully secured celebrity talent like Grant McCracken for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Grant McCracken or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Grant McCracken or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Grant McCracken

Author, Chief Culture Officer

Travels From:
Connecticut, USA
Speaking Fee:

Grant McCracken Biography

Trained as an anthropologist (Ph.D. University of Chicago), Grant McCracken has studied American culture and business for 25 years.

He has been featured on the Oprah Winfrey Show and worked for many organizations including Timberland, New York Historical Society, Diageo, IKEA, Sesame Street, Nike and Kimberly Clark.

He started the Institute of Contemporary Culture at the Royal Ontario Museum, where he did the first museum exhibit on youth cultures.

He has taught at the University of Cambridge, MIT and the Harvard Business School.

He is a long time student of culture and commerce. Many academics prefer to look askance at interactions of culture and commerce. He has explored this theme in two books: Culture and Consumption I, and Culture and Consumption II.

He has also looked at how Americans invent and reinvent themselves. He had explored this theme in two more books: Big Hair and Transformations: identity construction in a contemporary culture.

He is the student of American culture. Plenitude published in 1997 looked at the new explosive growth of contemporary culture. In Flock and Flow, he shows how contemporary culture and commerce change.

Two years ago, he published a book called Chief Culture Officer with Basic Books that argues that culture now creates so much opportunity and danger for the organization that need senior managers who focus on it full time. He is hoping this will create a new occupational destination for graduates in the arts and humanities.

This spring McCracken is publishing a book called Culturematic with the Harvard Business Review Press.

Grant McCracken Videos

  • Culture to Advance Innovation: Grant McCracken at TEDxHarlem ...

Grant McCracken Books

Grant McCracken Speaking Topics

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

FAQs on booking Grant McCracken

  • How to book Grant McCracken?

    Our booking agents have successfully helped clients around the world secure talent like Grant McCracken for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Grant McCracken, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Grant McCracken or any other celebrity of your choice.
  • How much does it cost to book Grant McCracken?

    Booking fees for Grant McCracken, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Grant McCracken, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Grant McCracken?

    All American Entertainment has successfully secured celebrity talent like Grant McCracken for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Grant McCracken for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Grant McCracken or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Grant McCracken or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Grant McCracken is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Grant McCracken for your event is $10,000 - $20,000. Grant McCracken generally travels from CT, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Sheryl Sandberg, Gary Hamel, Richard Florida and Jim Cathcart. Contact All American Speakers for ratings, reviews, videos and information on scheduling Grant McCracken for an upcoming event.

Grant McCracken Speaker Videos

  • Culture to Advance Innovation: Grant McCracken at TEDxHarlem ...

Grant McCracken Speaking Topics

  • Chief Culture Officer

    This talk comes from Grant McCracken's award winning book of the same title. The ability to understand and act on culture is becoming the corporation's new competitive advantage. Some corporations do it well: Nike, Apple, Starbucks. Others have done it badly. It is time for the corporation to improve its game, to get as good at culture as it is at management, finance, human capital and technology. Culture is our "last mile," the core competence the corporation must master now to flourish in the world. This talk is filled with many great examples and how tos.

  • 10 Tools: How to Build Brands in a Digital World

    The digital revolution is changing what the consumer wants from the brand. We are beginning to see that brands and consumers can work together, in the creation of new content and value, in new acts of collaboration. It's time for brands to dive into the digital revolution. The opportunities are astounding.

  • Financial Marketing: Climbing the Value Hierarchy

    Looks at the big problems that interfere with marketing for capital markets. Specifically, it looks at three generations of this marketing: 1) the early days, 2) best practice right now and 3) what the future holds. Financial services have been perhaps the most challenging area of marketing. Consumers are often confused, innumerate and frightened. But this means there are tremendous opportunities for those prepared to break with the old paradigm and embrace a cultural approach.

  • How I Almost Lost Control of my Bladder on the Oprah Winfrey Show

    American culture is more and more a celebrity culture. But we don't really understand why celebrities matter so much to us, and this means that the corporation has much to learn here. (The art of celebrity endorsement is particularly terrible.) This talk is about what our love of celebrities says about us as a culture, and how we can turn this knowledge to our advantage in the marketplace.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Grant McCracken

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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