Best-selling author of "If it ain't broke...BREAK IT!" & commentator, NPR's "Marketplace"
One of the most in-demand business speakers, Dr. Robert Kriegel teaches bold, innovative, "out of the box" strategies for keeping ahead of the changes, challenges and competition in today’s dynamic marketplace. Author of the national bestseller, If it ain’t broke...BREAK IT!, Kriegel has been called one of this country’s leading experts in the field of change and human performance by U.S. News & World Report. His latest book, Sacred Cows Make the Best Burgers, made Business Week’s bestseller list in it’s first month. His next book is How to Succeed in Business Without Working So Damn Hard. A commentator on National Public Radio’s Marketplace program, Kriegel recently made two specials for PBS.
An all American athlete and pioneer in the field of sports psychology, Kriegel has coached both olympic and professional athletes. The New York Times said his work "spurred a revolution in performance practices." He is the co-author of Inner Skiing and has done color commentary for the U.S. Professional Ski Tour on ESPN.
A former advertising executive for Young and Rubicam in New York, Kriegel taught at Stanford University’s Executive Management Program and was a member of the California Governor’s Council.
Kriegel’s customized speeches and programs will entertain, inform and inspire. He shows how to develop and lead people and organizations. Audiences will learn how to round up sacred cows that cost money and inhibit change and new opportunities. He also outlines strategies for gaining a competitive edge not by competing but by changing the game, leading customers not following them, and rethinking rules, redefining roles and reinventing the game.
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