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JP Pawliw-Fry Biography

Organizations face significant challenges such as rapid changes, threats of disruption, ambitious targets, or aggressive competition. Exceptional and authentic leadership is essential to overcome these obstacles.

Dr. JP Pawliw-Fry is a leadership and performance expert who has consulted with organizations like United Healthcare, Blue Cross, and Harvard on building high-performing teams and cultures. He is recognized for his work with a broad array of clients, including Fortune 500 companies like Goldman Sachs, Intel, Johnson & Johnson, Salesforce, and PepsiCo, as well as high-pressure organizations such as the US Marines and Olympic athletes.

He is the co-author of the New York Times bestseller "Performing Under Pressure: The Science of Doing Your Best When It Matters Most," which has been published in 65 countries and was named one of Inc. Magazine’s Best Business Books of the Year. His approach to leadership and performance combines robust research—his organization surveys over 40,000 people a month—with practical applications. This work has led to the identification of "The Last 8%"—the critical conversations and decisions that are often avoided due to perceived risks but are crucial for organizational and leadership success.

As a speaker, JP Pawliw-Fry is known for his dynamic and engaging style. He brings compelling stories and a touch of humor to each presentation, challenging audiences to reconsider their approaches to human behavior, leadership, and managing pressure. His keynotes are filled with actionable insights, helping individuals and organizations thrive in demanding environments.

Contact a speaker booking agent to check availability on JP Pawliw-Fry and other top speakers and celebrities.

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Speaker profile last updated by AAE Talent Team on 11/10/2025.

JP Pawliw-Fry Speaking Topics

  • The Secret to Building a High-Performance Culture

    You need to move fast, adapt to a changing environment, and deliver performance, yet your team is moving too slow when it comes to making tough decisions and are avoiding the more challenging conversations that drive results. What is at the heart of high performance is culture. Unfortunately, most leaders misunderstand culture; they believe culture exists across the organization; it doesn’t. It exists primarily on teams.

    In this powerful virtual or live keynote, your team will learn the results from our study of 72,000 people that is published in the Harvard Business Review, which puts your managers and people leaders at the center of building your culture. Your people will learn specific tools to own and model the culture on their team in the critical moments, what we call Last 8% moments, that create culture. The Last 8% are those tougher conversations and decisions that many people struggle with and avoid, but are the secret to driving team performance.

    In this impactful program, your team will learn:

    • What the two pillars of a high performing culture are: High Connection (psychological safety) and High Courage (ability to do hard things skillfully)
    • Emotional Intelligence-based tools to be their best in Last 8% Situations
    • How to influence & engage others who are at a distance and create the conditions to keep the best and brightest

  • The Need for Risk in Times of Uncertainty

    Why do leaders become more risk averse when the world feels uncertain? Biology. Above all else, we’re wired for self-preservation. But in today’s environment, risk aversion is the opposite of what’s needed to operate at the speed required to adapt and win.

    Speed is now the currency of success, in every industry, every function: product development, supply chain, technology, sales, marketing, digital transformation.

    Organizations today don’t need economies of scale, they need economies of speed.

    The organizations leveraging Gen AI most effectively, for instance, are those that have built the conditions for people to take smart risks. When even one person on your team avoids a risk they know they should take, they slow the organization, undermining your ability to adapt to uncertainty and change.

    Our proprietary study of 34,000 people (to be published in Harvard Business Review in 2025) found a measurable gap between the risks people feel in their gut they should take and the risks they actually take: 7.56%. Rounded up, we call this The Last 8%.

    That gap shows up when:

    • People don’t have the full conversation they need to have
    • They delay the hardest decisions
    • They avoid experiments that would help them or the team

    In this program, your team will learn:

    • Concrete tools to manage their brain so they can lead effectively under pressure
    • How to design the environment that gets more of the team taking the right risks—fueling innovation and performance
    • The two biggest cultural barriers to speed (based on a study of 72,000 people) and why 67% of teams aren’t currently built for the level of risk today demands
    • What the top 33% of teams do differently that allows them to move fast without losing control
    • The single shared habit of elite performers—from Olympic athletes and Navy SEALs to Fortune 500 leaders—that lets them thrive in uncertainty

Read More +

JP Pawliw-Fry Videos

Why the Last 8% Matters Most 🏆 with Dr. JP Pawliw-Fry

Why the Last 8% Matters Most 🏆 with Dr. JP Pawliw-Fry

How often do you overthink things because you’re worried about impression management or file thoughts and feelings away because you’re hesitant...

Outsmart Emotion and Finding a Self Narrative - JP Pawliw Fry

Outsmart Emotion and Finding a Self Narrative - JP Pawliw Fry

On this episode, Tom's guest is JP Pawliw-Fry, speaker, performance coach and co-author of the New York Times best-selling book «Performing Under...

Keynote Speaker: Dr. JP Pawliw-fry

Keynote Speaker: Dr. JP Pawliw-fry

Keynote Speaker: Dr. JP Pawliw-fry

See All Videos »

Performing Under Pressure: The Science of Doing Your Best When It Matters Most
Performing Under Pressure: The Science of Doing Your Best When It Matters Most

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  • What are the speaker fees for JP Pawliw-Fry

    Speaking fees for JP Pawliw-Fry, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book JP Pawliw-Fry are $30,000 - $50,000 for live events and $20,000 - $30,000 for virtual events. For the most current speaking fee to hire JP Pawliw-Fry, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does JP Pawliw-Fry speak about?

    JP Pawliw-Fry is a keynote speaker and industry expert whose speaking topics include Athlete, Author, Business, Business Authors, Business Consulting, Business Leadership, Change Management, College, Corporate Culture, Customer Experience, Disruptive Thinking, Economy, Emotional Intelligence, Empowerment, Entrepreneurship, Generational Issues, Health & Wellness, Human Resources, Inspirational, Leadership, Marketing, Motivational, Negotiation, Overcoming Adversity, Peak Performance, Personal Growth, Psychology, Public Health, Sales, Social Sciences, Sports, Sports Coaching, Sports Motivation, Strategic Leadership, Teamwork & Teambuilding, Thought Leadership

  • Where does JP Pawliw-Fry travel from?

    JP Pawliw-Fry generally travels from Toronto, Canada, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

  • Who is JP Pawliw-Fry’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like JP Pawliw-Fry for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book JP Pawliw-Fry for your next private or corporate function.

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JP Pawliw-Fry is a keynote speaker and industry expert who speaks on a wide range of topics such as The Secret to Building a High-Performance Culture, The Need for Risk in Times of Uncertainty and Performing Under Pressure. The estimated speaking fee range to book JP Pawliw-Fry for your event is $30,000 - $50,000. JP Pawliw-Fry generally travels from Toronto, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Vince Poscente, Adrian Gostick, Erica Dhawan, Shawn Achor and Chester Elton. Contact All American Speakers for ratings, reviews, videos and information on scheduling JP Pawliw-Fry for an upcoming live or virtual event.

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