Michele Wucker Biography

Strategic advisor, policy expert, and best-selling author Michele Wucker coined the term “gray rhino” as a call to take a fresh look at obvious, probable, impactful risks that give us a choice to act or not. Her insights help to explain why some people step up to head off the dangers right in front of their eyes, yet others let themselves and those around them get trampled. Wucker introduced the gray rhino at the Annual Meeting of the World Economic Forum in Davos in 2013. It inspired her third book, the influential global best-seller, "THE GRAY RHINO: How to Recognize and Act on Obvious Dangers We Ignore." Her 2019 TED Talk about using the gray rhino in personal life has attracted more than 2.5 million views.

Drawing on her earlier work as a global economic policy analyst, financial journalist, and think tank executive, Wucker founded the Chicago-based advisory firm Gray Rhino & Company to help business and policy decision makers to use gray rhino theory to improve their risk responses. She speaks regularly to high-level audiences on risk management, the global economy, and decision-making. She has been recognized as a Young Global Leader of the World Economic Forum and a Guggenheim Fellow, among other honors.

The gray rhino has made headlines around the world as a framework for the ignored warnings for the COVID-19 pandemic. It has appeared in thousands of media references in more than 70 countries and 35 languages and counting. It sent tremors through global stock markets when Chinese officials warned of gray rhino financial risks. Central banks and securities regulators around the world use gray rhino theory, as do business strategists, boards of directors, business continuity and emergency management professionals, insurers, ESG specialists, and policy makers focused on everything from national security to climate change.

The metaphor appears in a lyric in the hit single, “Blue & Grey,” by the global mega-K-Pop phenomenon BTS. It has inspired characters in a video game and an experimental jazz single in Japan, and a dance choreography in Australia. The gray rhino also has cameos in the pages of books by respected historians and diplomats, business writers from China to Brazil, and even a science fiction novel.

To her great surprise, Wucker’s readers encouraged her to apply the gray rhino concept to more personal issues. In response, her newest book, "YOU ARE WHAT YOU RISK: The New Art and Science of Navigating an Uncertain World," builds on insights into personality and societal influences on how and why each of us responds to looming risks the way we do in business, life, and the world. Her first two books, WHY THE COCKS FIGHT and LOCKOUT, have influenced debates on US policy on immigration and in Latin America. Her byline has appeared in publications around the world including The Economist, The New York Times, the Washington Post, and The Wall Street Journal, and strategy and business. She has been interviewed and quoted by many media including the BBC, National Public Radio, CNN, CNBC, MSNBC, Reuters, and many more.

BOOK Michele Wucker

Speaker profile last updated by AAE Talent Team on 11/10/2025.

Michele Wucker Speaking Topics

  • Gray Rhinos and Green Swans: The New ESG Imperative

    Environment and climate are global, obvious, challenges with huge impact on supply chains, agriculture, property values, and finance. Yet progress in dealing with them has been painfully slow. That is changing, with huge implications for capital flows and investment strategies. Amid increasingly extreme weather and recognition that global supply chains depend on addressing climate change, calls are rising for action. Companies are waking up on environment, social, and governance (ESG) issues

    • not for political reasons, but because it's a business imperative.

    What does the ESG rallying cry mean for your business? How do the United Nations Sustainable Development Goals (SDGs) fit in? How do you sound the alarm loud enough to get your company and partners on board? What are the right change metrics to follow?   The audience will leave with:

    • A dynamic systems understanding of climate risks

    • Tools for analyzing key stakeholders and motivating them to move from denial or muddling to action

    • An understanding of the rising debate over climate risk pricing

    • Actionable ideas to help you apply ESG principles to employee and customer engagement

    • Insights into the dangers of greenwashing

    Michele jokes that she’s lost count of the number of questions from reporters about the climate change gray rhino: charging right at us, but only some people are responding. Experts at Davos debated green swans and gray rhinos in 2020. Michele’s network of industry connections gives her an inside track into some of the latest developments in ESG conversations, both positive and pitfalls. She has spoken to governments, companies, trade groups, and other non-governmental organizations about climate change and the transition to zero-carbon. The recent flood of investment using ESG criteria –and the rising ESG debates and new regulations— means this is a trend you cannot afford to ignore.

    This program is perfect for:

    • Policy makers

    • Boards

    • Risk managers and business continuity professionals

    • Investors

    Format:30-45 minute keynote with Q&A

  • Risk Skills in the Future of Work

    In a world made more uncertain by the advance of new technologies, automation, and artificial intelligence, combined with sudden shocks like pandemics and extreme weather, the most essential skills involve your ability to manage risks and navigate uncertainty. How will jobs and the workplace transform -and what do you need to do to be ready? 

    Takeaways: - Why your risk choices tell the world who you are just as distinctively as a fingerprint identifies you

    • How understanding the often surprising influences on your risk fingerprint can help you make better decisions

    • Why the key skills employers need are tied to your ability to manage risk and uncertainty

    • How risk awareness and risk empathy can improve teamwork and relationships with key stakeholders

    • What to ask about an organization's risk culture when deciding whether or not it's a good match for you

    • The importance of creating a healthy risk portfolio across career, health, finance, and relationships

    This program is perfect for:

    • Senior management focused on human capital strategy

    • HR Professionals building human capital

    • Teams needing help managing change

    • Leaders seeking to catalyze innovation

    This program is based on insights developed in Michele’s most recent book, "YOU ARE WHAT YOU RISK: The New Art and Science of Managing an Uncertain World."

    Format: 1.5 hour to 1/2 day interactive workshop with breakouts. Can be customized to include follow-up (breakouts can be separated out depending on group size) and read-out report.

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Michele Wucker Videos

Author of The Gray Rhino:  Resistance to Uncertainty and Change

Author of The Gray Rhino: Resistance to Uncertainty and Change

Michele Wucker author, commentator and policy analyst

Why did you write the Gray Rhino? By Michele Wucker

Why did you write the Gray Rhino? By Michele Wucker

Michele Wucker is an author, commentator and policy analyst specializing in the world economy and crisis anticipation. Michele is a global thought...

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  • What topics does Michele Wucker speak about?

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Michele Wucker is a keynote speaker and industry expert who speaks on a wide range of topics such as Gray Rhinos and Green Swans: The New ESG Imperative, Risk Skills in the Future of Work, Risk Empathy for Team Building, Understanding Your Risk Fingerprint, Gray Rhinos in the Global Economy and Demographic Gray Rhinos: Robots Meet Aging and Migration. The estimated speaking fee range to book Michele Wucker for your event is $20,000 - $30,000. Michele Wucker generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Afdhel Aziz, Nidhi Chadda, Rupal J. Bhansali, Andrew Busch and Mike Walsh. Contact All American Speakers for ratings, reviews, videos and information on scheduling Michele Wucker for an upcoming live or virtual event.

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