Sales Leadership & Decision Science Expert; Author of "The Transparency Sale"; Principal at Sales Melon LLC; Host of "The Sales History Podcast"

Palatine, IL, USA
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Todd Caponi Biography

Todd Caponi, CSP, is a keynote speaker, author, former revenue executive, and expert in decision science and sales history. Before focusing on speaking and consulting, Caponi led revenue organizations through periods of hypergrowth, an initial public offering, a multibillion-dollar acquisition, and a sales turnaround that earned him a Stevie Award as Worldwide Vice President of Sales. He played a key role in building the revenue capacity of a technology company recognized as Chicago's fastest-growing and contributed to another organization's successful IPO and subsequent acquisition valued at nearly $3 billion. Caponi holds the Certified Speaking Professional designation, a credential held by a select group of professionals.

Caponi's approach centers on the idea that transparency serves as both an ethical choice and a competitive advantage in sales. He integrates modern decision science with more than a century of sales history to provide practical, actionable insights for sales professionals, leaders, and revenue organizations. Caponi educates teams on how human beings make decisions and how to apply that knowledge in messaging, negotiations, presentations, and revenue leadership. After two decades in technology sales leadership, he found that embracing transparency and prioritizing truth in sales processes leads to more effective outcomes.

Caponi is the author of "The Transparency Sale," "The Transparent Sales Leader," and "Four Levers Negotiating." "The Transparency Sale" has achieved international best-seller status, received multiple best sales book awards, and has been ranked among the top sales books of all time by Book Authority. "The Transparent Sales Leader" has earned recognition from the Royal Dragonfly, International Books Awards, NYC Big Book Award, and a Silver Medal from Axiom's Business Book Awards. In "Four Levers Negotiating," Caponi presents a framework for replacing reflexive discounting with transparent, economically sound exchanges.

As Principal of Sales Melon LLC, Caponi collaborates with revenue organizations and their leaders to leverage transparency and decision science for revenue growth. He is a frequent speaker at industry events and hosts "The Sales History Podcast," which explores the evolution of sales practices. Caponi is recognized for his focus on authentic, transparent sales strategies within the sales and revenue leadership community.

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Speaker profile last updated by AAE Talent Team on 11/05/2026.

  • How do I book Todd Caponi to speak at my event?

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  • What are the speaker fees for Todd Caponi

    Speaking fees for Todd Caponi, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Todd Caponi are available upon request for live events and available upon request for virtual events. For the most current speaking fee to hire Todd Caponi, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Todd Caponi speak about?

    Todd Caponi is a keynote speaker and industry expert whose speaking topics include Business Consulting, Business Leadership, Disruptive Thinking, Executive Leadership, Negotiation, Podcast Host, Sales, Strategic Leadership, Thought Leadership
  • Where does Todd Caponi travel from?

    Todd Caponi generally travels from Palatine, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Todd Caponi for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Todd Caponi for your next private or corporate function.
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Todd Caponi is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Todd Caponi for your event is available upon request. Todd Caponi generally travels from Palatine, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Seth Mattison, R "Ray" Wang, Simon Bowen, Joshua N. Weiss and Cheryl Cran. Contact All American Speakers for ratings, reviews, videos and information on scheduling Todd Caponi for an upcoming live or virtual event.

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