Global Brand Strategy & Innovation Executive; Founder of LiquidMind Inc.; Author of "The Visionary Brand"
Bryan Smeltzer Biography
Bryan Smeltzer is a consumer products executive, author, and international speaker with a career spanning more than two decades in global brand strategy and innovation. Smeltzer has held executive leadership roles at brands including Oakley, K-Swiss, Adidas, and TaylorMade, where he led growth strategies and product innovations that influenced market categories. In addition to his corporate experience, Smeltzer founded an apparel brand, managing the business for 10 years before selling it to a venture capital firm.
Smeltzer oversees LiquidMind Inc., a global brand strategy firm that collaborates with start-ups and established brands on business strategy, brand development, and innovation. He is the author of "The Visionary Brand: The Success Formula Behind the World's Most Visionary Brands," which examines the principles behind the sustained success of companies such as Apple, Nike, and Adidas. The book addresses key elements including product innovation, marketing, culture, and ethics. "The Visionary Brand" received the Readers' Favorite Award for Best Non-fiction Business book. Smeltzer's follow-up, "The Visionary Leader," provides frameworks for leadership, innovation, and organizational change.
Smeltzer created and hosts "The Visionary Chronicles" podcast, recognized as a top global podcast in the visionary and marketing categories by Feedspot. The podcast focuses on business strategy, leadership, entrepreneurship, and marketing, offering actionable insights for business executives and entrepreneurs.
Smeltzer has presented to global brands, universities, venture capital forums, and sporting goods associations. He serves in entrepreneurship programs, including as a board member at UCI BCIE Center, a mentor at UCLA Price Center's New Venture Program, and a mentor at The Cove Applied Innovation Center at UCI. Smeltzer's experience in brand building, entrepreneurship, and business strategy positions him as a resource for audiences navigating the evolving landscape of modern business.
Bryan Smeltzer Speaking Topics
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CREATING A GENERATIONAL BRAND: WHAT MAKES A BRAND TRULY A VISIONARY?
Product, Innovation, Culture, Marketing...
What magical formula has built Iconic brands such as; Apple, Nike, adidas, and allowed them to sustain their Vision and maintain their brand vision for generations.
In The Visionary Brand, we explore what is at the core of these generational brands, what it takes to become a Visionary, and the foundational pillars needed to achieve Visionary status—defining the origins around creating this Masterpiece and why having all these attributes is so elusive.
The Visionary Brand outlines the strategic elements to implementing this formula:
- Defining your Vision, and following your path.
- Foundational Pillars of Success.
- Creating a continual flow of Innovative Ideas & Products.
- Developing a Breakaway Design Strategy.
- Maintaining Premium Positioning.
- Building a Passionate Culture.
- Market Driving vs Market-Driven strategy.
- Becoming a Leader vs a Follower.
- Having the Courage to be Great.
In addition, building a continual flow of innovations, executing a breakaway product strategy, maintaining premium positioning, and creating a culture embraced by both brand and community.
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How do I book Bryan Smeltzer to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Bryan Smeltzer for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Bryan Smeltzer, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Bryan Smeltzer or any other speaker of your choice. -
What are the speaker fees for Bryan Smeltzer
Speaking fees for Bryan Smeltzer, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Bryan Smeltzer are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Bryan Smeltzer, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Bryan Smeltzer speak about?
Bryan Smeltzer is a keynote speaker and industry expert whose speaking topics include Art & Design, Business Authors, Business Consulting, Business Leadership, Corporate Strategy, Disruptive Thinking, Executive Leadership, Innovation, Leadership, Marketing, Podcast Host, Strategic Leadership, Thought Leadership -
Where does Bryan Smeltzer travel from?
Bryan Smeltzer generally travels from Trabuco Canyon, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Bryan Smeltzer is a keynote speaker and industry expert who speaks on a wide range of topics such as CREATING A GENERATIONAL BRAND: WHAT MAKES A BRAND TRULY A VISIONARY?. The estimated speaking fee range to book Bryan Smeltzer for your event is available upon request. Bryan Smeltzer generally travels from Trabuco Canyon, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Alexandra Wilkis Wilson, Terry Jones, Sharon Gai, Gillian Muessig and Shyam Venugopal. Contact All American Speakers for ratings, reviews, videos and information on scheduling Bryan Smeltzer for an upcoming live or virtual event.
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