Strategy Execution Keynote Speaker; Author of "The Why Whisperer"; Interim & Growth Executive

Miami, FL, USA
Live Event: $5,000 - $10,000 Virtual Event: $5,000 - $10,000 More Fee Info

Hans Lagerweij Biography

Hans Lagerweij helps leaders turn strategy into results. A Miami-based interim and growth executive with 20+ years leading travel, cruise and hospitality businesses, he has run P&Ls up to $230M. As CEO he took Quark Expeditions from a $15M loss to $7.5M profit and scaled Victory Cruise Lines from $11M to $32M ahead of its $56M sale; he was also Senior Vice President of Four Seasons Yachts.

His book "The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done" (2025) is endorsed by Stephen M. R. Covey and David Meerman Scott and was featured in Harvard Business Review Arabia. His keynotes give leaders a practical framework, the 6 C's, to close the Clarity Gap.

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Speaker profile last updated by AAE Talent Team on 11/03/2026.

Hans Lagerweij Speaking Topics

  • Why Your Team Doesn't Give a Damn About Your Strategy (signature keynote)

    Most strategies don't fail in the boardroom. They fail in the hallway, where around 95% of employees can't say what the strategy is. Drawing on turnarounds at Quark Expeditions and Victory Cruise Lines, Hans Lagerweij shows why "buy-in" isn't enough and how leaders create real ownership.

    • The Clarity Gap: why strategy gets lost between the boardroom and the front line
    • The 30-second test and the Reverse Elevator Pitch
    • How to turn buy-in into ownership
    • What leading a team through an Antarctic storm teaches about trust

  • The 6 C's of Strategy Execution (workshop)

    A hands-on session where leadership teams apply the framework from "The Why Whisperer" to their own strategy: clear communication, consistent reinforcement, cultural alignment, collaborative engagement, continuous improvement and celebrating success. Teams leave with a one-page strategy story and a 90-day plan to cascade it.

    • Ideal for leadership offsites, Vistage and YPO groups, management teams
    • Pairs with the book (Team and Leadership Packs available)

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Hans Lagerweij Videos

Hans Lagerweij - Purpose in an AI world

Hans Lagerweij - Purpose in an AI world

From the official book presentation "The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done".

Hans Lagerweij -  Your strategy is as good as your people believing

Hans Lagerweij - Your strategy is as good as your people believing

From the official book presentation of "The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done".

Hans Lagerweij - Fun strategy gets done, dull strategy gathers dust

Hans Lagerweij - Fun strategy gets done, dull strategy gathers dust

From the official book presentation of "The Why Whisperer: How to Motivate and Align Teams That Get Your Strategy Done".

  • How do I book Hans Lagerweij to speak at my event?

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  • What are the speaker fees for Hans Lagerweij

    Speaking fees for Hans Lagerweij, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Hans Lagerweij are under $10,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Hans Lagerweij, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Hans Lagerweij speak about?

    Hans Lagerweij is a keynote speaker and industry expert whose speaking topics include Adventure, Adventure, Author, Business Growth, Change Management, Corporate Culture, Hospitality, Human Resources, Strategic Leadership
  • Where does Hans Lagerweij travel from?

    Hans Lagerweij generally travels from Miami, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Hans Lagerweij’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Hans Lagerweij for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Hans Lagerweij for your next private or corporate function.
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Hans Lagerweij is a keynote speaker and industry expert who speaks on a wide range of topics such as Why Your Team Doesn't Give a Damn About Your Strategy (signature keynote), The 6 C's of Strategy Execution (workshop) and Leading Through Rough Water:Turnarounds and Growth inTravel & Hospitality (industry keynote). The estimated speaking fee range to book Hans Lagerweij for your event is available upon request. Hans Lagerweij generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jason Young, Dennis Snow, Jones Loflin, Colin Burns and Will Guidara. Contact All American Speakers for ratings, reviews, videos and information on scheduling Hans Lagerweij for an upcoming live or virtual event.

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