Jennifer T. Willey Speaking Topics

• The Confident Communicator: How to Speak and Present with Power

  The most effective, engaging communicators are masters of presence, message and delivery. This workshop develops those skills by exploring fundamental communication pitfalls and methods that help you find your voice and project it with fearlessness. We start with mindset and confidence; by identifying the five core Impostor Syndrome competence types—the Perfectionist, the Rugged Individualist, the Expert, the Superhero and the Natural Genius—participants will understand how their own type impacts their perspective and communication style. With a stronger sense of self, attendees can then focus on their delivery. We’ll dig into the "Seven Deadly Speaking Sins" and common vocal trends to avoid, so attendees learn new techniques to elevate their message.

  Attendees will leave with:

  • Mindset and visualization techniques that build confidence for future communications.
  • Awareness of Impostor Syndrome competence types and techniques to overcome challenges.
  • Knowledge of the latest vocal trends and common "Speaking Sins" that negatively affect delivery.
  • Strategies to improve verbal and non-verbal communication.

• Business Storytelling: How to Transform Data into Stories to Persuade and Influence

  Crafting and delivering a compelling brand story is a necessary skill for today's leaders. Informed by experience in journalism, sales and marketing, our proven methodology integrates the science of storytelling with the emotion of the "Hero’s Journey". Attendees will learn how the elements of a great story contribute to persuading, influencing, and building long-term relationships of trust. This group training will be customized to address Wesco’s business and growth goals. Interactive exercises connect business objectives with motivational drivers to create a sense of urgency to drive emotion and action.

  Attendees will leave with:

  • An understanding of the ‘science’ behind storytelling and why it’s critical to drive mindset shifts and results.
  • Strategies to build a memorable story that will help Wesco associates make faster, smarter and insights-driven business decisions.
  • The ability to bring data to life to drive emotion through metaphors, analogies and imagery.

• Fearless Negotiations: How to Prepare and Position Your Ask to Achieve Your Goals

  Does "negotiation" sound like a dirty word to you? Does it make you anxious because you equate negotiating with haggling over a used car or flea market find? Have you convinced yourself you lack the skills to drive a negotiation, so you hesitate to make or accept an offer? If these questions resonate with you or your team, then this workshop can provide the strategies needed to confidently strike a deal in your best interests. Our in-depth curriculum is based on academic research, our own proprietary data and decades of experience negotiating complex, eight-figure deals. Our 12-point Negotiation Plan empowers you to develop and deploy an insight-driven approach to maximize value and relationships, whether you apply them to contract negotiations, promotions, organizational needs or your personal life. We address psychological barriers along with the art and science of negotiation, so you leave with fundamental skills to fearlessly pursue your desired outcome.

  Attendees will:

  • Understand their numbers before the negotiation to assess reciprocal value and gain control.
  • Frame the conversation and concessions to maximize their outcome
  • Learn how to adapt a win-win mindset where both parties achieve their objectives.
  • Craft a plan to build long-term, positive relationships that increase trust and credibility.
  • Roleplay mock negotiations and evaluate approach as a team.

• Fearless Sales: Pitch to Win—Sales Communications and Coaching for Growth

  In today’s cluttered ad industry, sales and client service teams are struggling to break through and grow. Market consolidation, new competitors, programmatic shifts and constant change exacerbate these challenges. What’s more, your business can’t afford to lose valuable talent, and when it comes to hiring, top candidates choose companies that prioritize career growth and development.

  • Account Executives need a winning mindset and confidence to aim higher and ask for more.
  • Your teams need to convert agency and brand teams by building trust and overcoming hidden objections.
  • You need a partner to train and coach your sales team while enhancing collaboration and culture.

• Innovation Through Inclusivity: How to Build an Inclusive Culture

  The race for talent and innovation is on. As the rate of change accelerates, companies can survive and thrive by leading with purpose, embracing change and fostering collaboration. Millennials and Generation Z demand inclusive cultures, and research shows it boosts bottom-line results. Businesses that value diverse perspectives, set a clear mission for ALL their stakeholders and offer employees a more fulfilling work/life balance will attract valuable new talent. Whether you are a business leader or HR professional, you will learn key variables in the Inclusivity Equation to design programs that grant you a competitive edge. This program reviews the hallmarks of inclusive leaders and provides actionable strategies to cultivate a diverse and equitable culture of belonging. We will cover free and inexpensive ways you can engage, connect and empower your talent at every level, while also looking externally to diversify your supply chain and partnerships.

  Attendees will:

  • Understand the latest research on how diverse teams are accelerating growth and returns.
  • Leave with strategies to build more inclusive teams for their own companies.
  • Develop a plan that traverses team communication, culture, talent acquisition and advancement.

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