TaChelle Lawson

Business Growth Strategy Expert & Transformative Leadership Advisor; Founder of FIG Strategy & Consulting; Author of "Black Is Not a Credential"

Las Vegas, NV, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info
Anti-Racism, Business Consulting, Business Growth, Business Leadership, Culture, DEI, Disruptive Thinking, Diversity & Inclusion, Female Leadership, Future of Work, Futurism, Human Resources, Small Business, Social Activism, Strategic Leadership, Thought Leadership, Women in Business
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TaChelle Lawson Biography

TaChelle Lawson is an author, entrepreneur, and internationally recognized public speaker whose work influences how corporations approach diversity and inclusion. Lawson is known for her expertise in business growth strategy and transformative leadership, providing guidance to C-suite executives and leadership teams in both the public and private sectors.

Lawson founded FIG Strategy & Consulting, initially focusing on brand strategy within the hospitality and food and beverage industries. The firm later shifted its focus to address the impact of corporate diversity, equity, and inclusion (DEI) commitments on brand reputation and consumer perception. Lawson educates executive leaders on the strategic role of DEI as critical performance drivers, emphasizing the importance of aligning these initiatives with overall business objectives.

Central to Lawson’s philosophy is the belief that diversity and inclusion should be treated as essential revenue-generating activities. She encourages organizations to move beyond traditional metrics and build dynamic workforces that reflect the diversity of global society. With more than two decades of experience in hospitality, food and beverage, and luxury retail, Lawson combines data-driven insights with practical industry knowledge to help clients enhance revenue and strengthen brand equity. Her areas of focus include advocacy for women in business, multigenerational workforce management, and cultural transformation.

FIG Strategy & Consulting delivers tailored strategies across sectors such as Gaming, Hospitality, Retail, Technology, and Transportation. Lawson’s client portfolio includes brands such as Louis Vuitton, Lexus, Mercedes-Benz, Lamborghini, Porsche, Lancôme, Red Bull, Coca-Cola, Harley-Davidson, Heineken, and Tyson Foods. Her strategic work also extends to events and organizations including America’s Cup, U.S. Open, Sonoma Motor Speedway, James Beard Foundation, and the City of Las Vegas.

Lawson is the author of "Black is NOT a Credential" and advises CEOs on navigating organizational challenges and identifying growth opportunities. She has announced a forthcoming book, "Culture Crisis: Inside America’s Outrage Economy," which explores corporate culture and the forces shaping it.

As a speaker, Lawson addresses topics such as business development, corporate culture, and crisis management, highlighting the competitive advantages organizations can achieve through strategic diversity and inclusion. She routinely speaks to audiences numbering in the thousands.

Lawson holds D&I certification from Cornell University, is Diverse Business Certified by the Tuck Business School at Dartmouth College, and is a graduate of the Goldman Sachs 10,000 Small Businesses program. She serves on the Leadership Advisory Board at UNLV, is president of NAWBO Southern Nevada, sits on the Advisory Council for the National Bar & Restaurant Expo, serves on the DEIB Advisory Board for HR.com, and is a member of the National Diversity Council.

Contact a speaker booking agent to check availability on TaChelle Lawson and other top speakers and celebrities.

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Speaker profile last updated by AAE Talent Team on 06/01/2026.

TaChelle Lawson Speaking Topics

  • The Only B

    The only "B" in a company should be "Business." There’s a misuse of the word belonging in the business world. Businesses exist to solve problems and be profitable, belonging simply doesn’t belong. The focus should be on creating inclusion. In this session, TaChelle centers leaders on what matters most

    • the business.

  • Culture: The Secret Sauce

    The buzzword of the last twenty-four months is culture. But what does it truly mean? And more importantly, where do you get it? You’ll hear it’s about mission, vision, purpose or core values. The simple answer: it’s all of the above. But the secret is building a team that embodies the core values, believes in the mission and is driven by the vision. In this session, TaChelle will share best practices that will help leaders build effective culture strategies that deliver positive results.

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Black is NOT a Credential: The Corporate Scam of DEI
Black is NOT a Credential: The Corporate Scam of DEI

  • How do I book TaChelle Lawson to speak at my event?

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  • What are the speaker fees for TaChelle Lawson

    Speaking fees for TaChelle Lawson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book TaChelle Lawson are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire TaChelle Lawson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does TaChelle Lawson speak about?

    TaChelle Lawson is a keynote speaker and industry expert whose speaking topics include Anti-Racism, Business Consulting, Business Growth, Business Leadership, Culture, DEI, Disruptive Thinking, Diversity & Inclusion, Female Leadership, Future of Work, Futurism, Human Resources, Small Business, Social Activism, Strategic Leadership, Thought Leadership, Women in Business

  • Where does TaChelle Lawson travel from?

    TaChelle Lawson generally travels from Las Vegas, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like TaChelle Lawson for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book TaChelle Lawson for your next private or corporate function.

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TaChelle Lawson is a keynote speaker and industry expert who speaks on a wide range of topics such as The Only B, Culture: The Secret Sauce and Diversity: The Bottom Line. The estimated speaking fee range to book TaChelle Lawson for your event is $10,000 - $20,000. TaChelle Lawson generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Joshua Dodds, Israel Greene, Mitch Savoie Hill, Diya Khanna and Tiffany Yu. Contact All American Speakers for ratings, reviews, videos and information on scheduling TaChelle Lawson for an upcoming live or virtual event.

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