Marketing Innovation Scholar & MIT Sloan Professor; Author of "Design & Marketing of New Products"; Creator of Urban-Bass Model
Glen L. Urban Biography
Glen L. Urban serves as the David Godes Professor of Marketing at MIT Sloan School of Management, where he has contributed to the field through research on innovation, new product development, and customer-driven strategies. His books, including "Design and Marketing of New Products," "Metropolitan Community Politics," and "Strategies for Innovation," provide frameworks for understanding market dynamics and technology adoption.
Urban's career includes developing the Urban-Bass model for predicting product diffusion and leading projects on information acceleration, which simulate consumer decision-making to accelerate innovation cycles. These methodologies have been applied by corporations to refine marketing strategies and launch products, demonstrating his expertise in connecting academic theory with business practice. His work on customer relationship management and digital marketing addresses evolving consumer behaviors.
Urban is a frequent speaker on topics such as leveraging data for competitive advantage and fostering innovation in uncertain markets, drawing from real-world applications. He has addressed challenges in predicting technology adoption amid rapid change, sharing strategies that help organizations navigate disruptions, and is a recognized voice at conferences and corporate events.
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Glen L. Urban Videos
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Our experienced booking agents have successfully helped clients around the world secure speakers like Glen L. Urban for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Glen L. Urban, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Glen L. Urban or any other speaker of your choice. -
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What topics does Glen L. Urban speak about?
Glen L. Urban is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business Consulting, Business Leadership, Corporate Strategy, Digital Transformation, Disruptive Thinking, Futurism, Innovation, Marketing, Strategic Leadership, Thought Leadership -
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Glen L. Urban generally travels from an undisclosed location, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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Glen L. Urban is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Glen L. Urban for your event is available upon request. Glen L. Urban generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Erik Qualman, Igor Beuker, Mike Walsh and Shyam Venugopal. Contact All American Speakers for ratings, reviews, videos and information on scheduling Glen L. Urban for an upcoming live or virtual event.
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