Glen L. Urban

Glen L. Urban serves as the David Godes Professor of Marketing at MIT Sloan School of Management, where he has contributed to the field through research on innovation, new product development, and customer-driven strategies. His books, including "Design and Marketing of New Products," "Metropolitan Community Politics," and "Strategies for Innovation," provide frameworks for understanding market dynamics and technology adoption.

Urban's career includes developing the Urban-Bass model for predicting product diffusion and leading projects on information acceleration, which simulate consumer decision-making to accelerate innovation cycles. These methodologies have been applied by corporations to refine marketing strategies and launch products, demonstrating his expertise in connecting academic theory with business practice. His work on customer relationship management and digital marketing addresses evolving consumer behaviors.

Urban is a frequent speaker on topics such as leveraging data for competitive advantage and fostering innovation in uncertain markets, drawing from real-world applications. He has addressed challenges in predicting technology adoption amid rapid change, sharing strategies that help organizations navigate disruptions, and is a recognized voice at conferences and corporate events.