Biography of Art Turock

Art Turock, a corporate leadership speaker and motivational business speaker, uses strategic innovation to produce sustainable sales growth. The essence of Art Turock's work as a business speaker is captured in his book, "Invent Business Opportunities No One Else Can Imagine" which challenges the conventional wisdom "Ask customers what they want and give it to them." Industry trendsetters solve customers “latent needs”-that is, give them products and services they value but would never think to ask for. Art Turock's activities as a corporate consulting expert and 200 executive interviews annually, produce constant interaction with innovation catalysts. Consequently, his "big ideas" have been featured in Success Magazine, USA Today, Association Management, Fortune, CNN and Bloomberg News.

Art Turock's clients include IBM, 3M, Merck, Safeway, AT&T, ASAE and Young Presidents' Organization. As a business motivational speaker, his audience evaluations emphasize: thought-provoking content, energetic delivery, and extraordinary customizing.

At age 26, Art Turock gained his first leadership experience as Director of the University of Iowa's Interpersonal Skills Training Project, where developed a statewide training team. Today, as a leadership speaker, he addresses strategic innovation, change mastery, and managing for peak performance. "Empowering People to Conceive, Commit to, and Create Bold Futures."

INVENTING THE FUTURE TODAY - How Trendsetting Companies Create Bold Strategies and Hard-To-Copy Innovations to Reinvent the Competing Game
For progressive companies and business visionaries with the courage to capitalize on uncertainty, the imagination to conceive original opportunities, and the passionate commitment to author their own destiny. Traditional strategy involved 'predicting' the future and reacting quickly to market conditions. Learn how trendsetters 1) 'anticipate' the future, 2) uncover innovative opportunities, 3) get their entire group aligned behind new strategies, and more. Companies unable to conceive, commit, and create the future won't be around to enjoy it.

SUSTAINING EXCEPTIONAL PERFORMANCE - Honoring Your Companies Best
Exceptional performers cause breakthroughs by design under all circumstances. They conceive bold visions, commit to their achievement, and act to produce desired results. They are role models for original possibilities. SEP is for professionals who've developed their technical skills to a mastery level and desire to create spectacular breakthroughs. The qualities discussed in this program come from Turock's 12 years of interviews with corporate recognition event qualifiers, Million Dollar Round Table members, and Young Presidents' Organization leaders.

CHANGE MASTERY - Staying Results Focused and Embracing the Freedom in Marvelously Uncertain Times
In today's competitive environment, companies recognize a sustainable advantage in mastering change. Yet .. change keeps changing. In addition to continuous improvement, change management consists of forwarding actions to create new futures while still meeting short term goals. Attendees will shift their perspective about change from fear, compliance, apparent security to one of a focus on vital results, excitement, and freedom. Above all, they will learn how to capitalize on the breakthrough opportunities that come with marvelously uncertain times.

THE LEADERSHIP DILEMMA - Making the Transition From Too Much Management to the Right Amount of Leadership
Classic management practices for excelling in continuous improvement modes are in direct contrast to visionary leadership skills that stimulate learning, risk taking, and bold strategic foresight. Learn distinctions between managers and leaders and how to 1) make the transition to leadership, 2) enlarge capacity to trust others with responsibility and 3) mentor leaders. Being able to orchestrate the proper blend of management and leadership determines whether key executives and their organizations produce flashes of brilliance or sustained exceptional performance.