Sam Geist Speaking Topics

• Execute.... Or Be Executed: Tactics to Move Strategic Thinking Into Strategic Doing

  This program is a wake up call. It addresses a vital issue in business today: the failure to execute.

  We all talk about what we want to do, about what were going to dobut talk doesnt move ideas. When Sam asks marketers what is their biggest challenge, most reply that it is the struggle to move their strategies to reality. When he asks, how would you rate yourself (on a scale of 1 to 10) on implementing your strategy?he discovers that the average rating is 6.2. The fact is in todays marketplace 6.2 just doesnt cut it.

  Recognizing the huge gap between talk and action, this programs premise is that the engine that drives business today is execution. In order to survive you must execute your plans and strategies.

  This program helps participants take what they already know and act upon it. It assists them develop a personal step-by-step approach that enables them to implement their strategies successfully into their everyday work lives. How-to execute questions such as the following, are answered: what steps need to be taken how to get everyone involved in the execution process what skills are needed when to start how to best use available resources to execute how technology affects execution how to keep it going and many, many more.

  It outlines the execution process, emphasizing all the perspectives that effect execution: the customer, the organization, the distribution channel, the people, and technology.

• Why Should Someone Do Business With You . . . Rather Than Someone Else?: Tactics to Get and Keep Customers Betters

  "The purpose of every business, large and small, is to get and keep customers. To do it well. To do it everyday. It is the ongoing responsibility of everyone in the organization to ask the questions and to search out the answers to determine 'why someone should do business with them . . . rather than someone else'-• and to ensure those answers are clearly evident to their customers. Every business must do this to create customer loyalty and to ensure their own business longevity. After all, a business without customers . . . isn't."

  To answer this tough question accurately requires an observant eye, an innovative mind and a great deal of practical information. Sam Geist offers just that in this most-requested, fast-paced program. Developed to encourage interaction, it assists participants in broadening their business perspective and beginning the vital information-gathering process. Geist connects quickly with participants, challenging them from the onset. Facts are presented. Questions are asked. Specific "action" techniques, strategies, and relevant examples are discussed. Throughout the program participants are encouraged to search for new viewpoints, discover new possibilities, offer up their ideas and find appropriate answers to "must-ask" questions • in order to capitalize on their business opportunities.

Would You Work For You?: How Do We Become a Company of Leaders

No matter whether you are a leader of many, a leader of few or a leader of only yourself, effective leadership is the major element in both personal and business success. The challenge to lead well -• very well has never been greater than it is now in the 21st Century. An affirmative answer to that difficult question, "would you work for you?" has never been more vital.

This fast-paced program focuses on the tenets of leadership, concentrating on increasing participants' effectiveness in their role. Specifically the program highlights three tough challenges faced by leaders of today -• and tomorrow:

* Marketplace forces • both controllable and uncontrollable forces are outlined.

* People issues knowing and motivating staff are outlined.

* Leadership issues • competencies are analyzed.

In this program, Sam Geist encourages participants to look in the mirror and be accountable for who they see there. He feels that once participants see themselves with both their positive and their negative attributes, they are able to make the changes necessary to become just the type of leader they would like to work for. Participants leave with a re-newed vision, viable ideas and adaptable strategies so they are able to answer, "would you work for you?" affirmatively.

Differentiate... Or Die: Strategies to Use Differentiation As a Competitive Advantage

There is no better time than right now to adopt a bold plan . . . to take a firm stand to differentiate yourself and your organization from your competitors. This seminar has been developed specifically to offer participants effective differentiation strategies. Sam discusses how to use differentiation to grow your organization, enhance your profitability, and keep customers loyal for the long term. By capitilizing on the integral role that differentiation plays in your organization, you will stand out in a marketplace blinded by overexposure. Come prepared to find new solutions to old challenges. Discover your unique point of difference and how you can profit from it.

The Wake-Up Call: Today's Business Rules Have Changed

It's time to play by the new rules and win the game. An interactive, half-day program, The Wake-Up Call is a powerful group synthesis of essential leadership and management strategies. This program offers concrete strategies, specific actionable ideas and tools designed to grow your agency while you capitalize on the opportunities available in our new marketplace. Geist will help you focus on the integral work required in your agency today, and will ensure you are able to play your best game.