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Terri Sjodin

Terri Sjodin

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Founder & Principal of Sjodin Communications; NSA Hall of Fame Speaker; Entrepreneur; Author of "Presentation Ready"

Travels From Travels From:
California, USA
Speaking Fee Speaking Fee:
Live Event: $20,000 - $30,000
Virtual Event: $10,000 - $20,000
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Categories Categories:
Categories Categories:
Authors, Business, Business Consulting, Communication, Corporate Culture, Customer Experience, Family & Parenting, Human Resources, Marketing, Motivational, Negotiation, Professional Development, Sales, Social Activism, Women in Business, Work-Life Balance
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Terri Sjodin Biography

Terri Sjodin is a renowned speaker, author, and entrepreneur, celebrated for her expertise in helping professionals enhance their persuasive presentation skills. More than thirty years after launching her company, Sjodin Communications, from a spare room in her home, she has built an impressive client list that includes Fortune 500 companies, small businesses, national sales teams, industry associations, and even members of Congress.

She is the author of several books, including “Scrappy” and the New York Times Best Seller, “Small Message, Big Impact”, (Penguin/Portfolio), which also hit the Wall Street Journal Hardcover Business bestseller list, and USA Today Money bestseller list. Her newest book, “Presentation Ready” based on a multi-year, three-phase research study, was recently published by McGraw-Hill. Additionally, Sjodin authored "Scrappy: A Little Book About Choosing to Play Big," published by Penguin Random House, and "Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes."

In July of 2012, Sjodin was inducted into the NSA Speaker Hall of Fame. This award, called the CPAE, is a lifetime award for speaking excellence and professionalism. Inductees are evaluated by their peers through a rigorous and demanding process. Each candidate must excel in seven categories: material, style, experience, delivery, image, professionalism, and communication. She also received the prestigious CSP (Certified Speaking Professional) designation. Less than 12% of the 5,000 speakers who belong to the International Federation for Professional Speakers hold this professional designation. She was also named one of the top five Women in Business by the Orange County Business Journal.

Beyond her success as an entrepreneur and author, Sjodin is a popular LinkedIn Learning Instructor and a frequent guest on radio and television talk shows throughout the country, appearing on The Today Show, Bloomberg, CNN, CNBC, and many industry podcasts. She is recognized for her engaging and persuasive presentation style, which is both informative and motivational, impacting audiences across different sectors.

Her impact extends beyond the business realm, as she serves on the Orange County Board of Trustees for Olive Crest. Olive Crest is dedicated to preventing child abuse, to treating and educating at-risk children, and to preserving the family one life at a time.

Sjodin graduated from San Diego State University with a Bachelor of Arts Degree in Speech Communication. Before forming her own company, she was a top sales producer with both The Achievement Group and Resource Dynamics.

Her combination of academic communication theory, field research, and practical street sales experience collected during thousands of coast-to-coast business presentations cast Sjodin in the leading role of advising today's professionals on becoming more polished, persuasive presenters and adapting to the changing marketplace.

Sjodin is a "high content" speaker - Her approach is fresh, real-world, and her style is sassy and practical. Each presentation is loaded with street-worthy ideas, methods, and tips that men and women can use immediately to get results. Many consider Sjodin to be today's sales professionals' speech coach.

Contact a speaker booking agent to check availability on Terri Sjodin and other top speakers and celebrities.

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Speaker profile last updated by AAE Talent Team on 03/10/2025.

Terri Sjodin Speaking Topics

  • Presentation Ready: Exploring the Art of Presenting Persuasively

    (This program can be delivered in a keynote, breakout session, half-day or full-day format.)

    Most people want to improve their presentations but don’t know where to start -- and that can be costly. That is where this program can help.

    In this session, Terri shares the results from her multiyear research project on the state of sales presentations, which identified 12 common mistakes that may cost an individual the win, the deal, or the opportunity, and shows how to avoid them. Why focus on mistakes? Because you can’t improve what you don’t recognize as a problem. The solutions will ultimately help you course-correct faster and gain greater confidence for future presentations.

    The audience will gain an understanding of:

    • The 12 most common mistakes people make when presenting
    • The 3 benchmarks for crafting an effective presentation: Case, Creativity and Delivery
    • How to make your messaging persuasive rather than just informative
    • How to communicate more effectively, whether in person, virtual or hybrid
    • How to avoid “strange” body language and gesturing
    • How to channel fear and anxiety to work for you vs. against you when you’re speaking one-on-one or one-on-one hundred

    The focus will be on developing verbal communication skills for greater impact with listeners.

  • Building Your Persuasive Case

    (This is a breakout session to follow the Presentation Ready keynote.)

    Has your sales presentation become far too informative versus persuasive? You are not alone.

    In this session, Terri will address one of the highest ranked mistakes participants self-identified in The State of Sales Presentations research study: Being Overly Informative Versus Persuasive. She will show you specific method for developing logical persuasive arguments in the body of your presentations, including how-tos for identifying your most compelling talking points. This is a roll-up-your-shirt-sleeves interactive session.

  • The Scrappy Advantage… It’s About Choosing to Play Big!

    (This is a popular breakout session to follow the “Presentation Ready” material)

    In today’s competitive market, it takes more than just showing up, more than persistence, more than just having a dream to reach your goals. Sometimes you have to get a little scrappy and creative to earn the right to be heard!

    In this special session, attendees will get a sneak peek into Terri Sjodin’s book, Scrappy: A Little Book About Choosing to Play Big (Penguin Random House August 2016). The American Heritage Dictionary defines “scrappy” as “…full of fighting-spirit.” The impetus of a scrappy mindset might begin when a person (insert you) has a specific goal with a specific challenge to circumvent, most likely within a certain time frame. Terri will share research, interview material and incredible stories from a variety of people from different industries who have pulled off seemingly impossible wins or achieved crazy, fun goals. This session will give you tactical ideas to help you execute on your vision of what you can accomplish…once you decide to get scrappy.

Terri Sjodin Videos

  • Terri Sjodin Preview Video
    Terri Sjodin Preview Video
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Terri Sjodin Books

  • Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes
    Presentation Ready: Improve Your Sales Presentation Outcomes and Avoid the Twelve Most Common Mistakes
  • Small Message, Big Impact: The Elevator Speech Effect
    Small Message, Big Impact: The Elevator Speech Effect
  • Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You
    Small Message, Big Impact: How to Put the Power of the Elevator Speech Effect to Work for You
  • New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them
    New Sales Speak: The 9 Biggest Sales Presentation Mistakes and How To Avoid Them

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  • What topics does Terri Sjodin speak about?

    Terri Sjodin is a keynote speaker and industry expert whose speaking topics include Authors, Business, Business Consulting, Communication, Corporate Culture, Customer Experience, Family & Parenting, Human Resources, Marketing, Motivational, Negotiation, Professional Development, Sales, Social Activism, Women in Business, Work-Life Balance.

  • Where does Terri Sjodin travel from?

    Terri Sjodin generally travels from California, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Terri Sjodin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Terri Sjodin for your next private or corporate function.

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Terri Sjodin is a keynote speaker and industry expert who speaks on a wide range of topics such as Presentation Ready: Exploring the Art of Presenting Persuasively, Building Your Persuasive Case and The Scrappy Advantage… It’s About Choosing to Play Big!. The estimated speaking fee range to book Terri Sjodin for your event is $20,000 - $30,000. Terri Sjodin generally travels from CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dianna Booher, Amanda Gore, Emory Austin, Garrison Wynn and Kelly McDonald. Contact All American Speakers for ratings, reviews, videos and information on scheduling Terri Sjodin for an upcoming live or virtual event.

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