Media & Marketing Executive; President of Influencer; Creator Economy Expert; Former Leader at VICE Media

Chicago, IL, USA
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Jenny Polachek Penich Biography

Jenny Polachek Penich is a media and marketing executive with nearly two decades of experience in digital media and creator-driven marketing. Penich has held leadership roles in revenue, operations, and marketing across organizations such as VICE Media, Refinery29, and Time Inc., contributing to the growth of global businesses. Her tenure at Refinery29 during its acquisition by VICE Media provided her with insight into scaling businesses within the digital media landscape.

As president of Influencer, a comprehensive influencer agency, Penich oversees strategic platform and brand partnerships, marketing, client services, and business operations for North America. She was responsible for launching the North America business, which has expanded to a team of 50. Influencer, founded by Caspar Lee and Ben Jeffries, is recognized as the world's largest independent creator marketing agency and serves as an official global marketing partner of TikTok, YouTube, Pinterest, Snap, Meta, and Twitch. Under Penich's leadership, the agency has established ongoing client relationships with major brands, including J.Crew, Instacart, and Mars.

Penich is a frequent speaker on topics related to the creator economy and influencer marketing, addressing industry events and media outlets such as The Drum. She has discussed the evolution of influencer marketing, emphasizing its sophistication and the integration of creators into full-funnel marketing strategies, including connected TV, out-of-home, and live experiences.

Influencer's proprietary platform, Waves, connects directly to APIs from Meta, TikTok, Snap, and YouTube. Penich has played a key role in positioning the agency's technology as both data-driven and human-centered. She has articulated a vision in which creators become intellectual property, with the agency developing episodic content, long-term storytelling platforms, and experiential activations. Penich also notes the convergence of performance and brand teams, with creators increasingly driving both brand awareness and direct sales. Her expertise bridges traditional media and the creator economy, providing guidance for audiences navigating the future of marketing.

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Speaker profile last updated by AAE Talent Team on 04/17/2026.

Jenny Polachek Penich Videos

Jenny Penich, Influencer & Vanessa Chin, System1 in the SPORT BEACH Content Studio

Jenny Penich, Influencer & Vanessa Chin, System1 in the SPORT BEACH Content Studio

Jenny Penich, President of North America at Influencer, joins Vanessa Chin, SVP of Marketing at System1, live from the SPORT BEACH Content Studio at...

Industry Lens with Snap: Jenny Penich, Influencer

Industry Lens with Snap: Jenny Penich, Influencer

Jenny Penich, President of North America for Influencer, joins us to break down the unique power of Snapchat for brands and the passionate creators...

  • How do I book Jenny Polachek Penich to speak at my event?

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  • What are the speaker fees for Jenny Polachek Penich

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  • What topics does Jenny Polachek Penich speak about?

    Jenny Polachek Penich is a keynote speaker and industry expert whose speaking topics include Disruptive Thinking, Executive Leadership, Influential Women, Marketing, Modern Media, Social Media, Thought Leadership
  • Where does Jenny Polachek Penich travel from?

    Jenny Polachek Penich generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Jenny Polachek Penich is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Jenny Polachek Penich for your event is available upon request. Jenny Polachek Penich generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jennifer Hyman, Jazmin Griffith, Anjali Sud, Sharon Gai and Amy Jo Martin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jenny Polachek Penich for an upcoming live or virtual event.

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