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Adrienne Lofton

Global Vice President, Consumer Brand Marketing at Google

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Adrienne Lofton Biography

Adrienne Lofton has been the vice president of global brand marketing at Google since 2021, where she oversees the integrated consumer experience for Google's platforms & ecosystems portfolio. She previously served as vice president and head of North America marketing at Nike Inc from 2018 - 2021, and as Under Amour’s senior vice president, of global marketing, operations and philanthropy from 2015-2018.

Lofton has deep cross-industry experience that includes leadership roles at Levi Strauss & Co., where she was chief marketing officer for the global Dockers brand and Target Corporation, where she helped spearhead the company’s multicultural marketing focus and provided cross-categorical leadership across its iconic master brand. She began her career at Gap Inc. and also worked at Starcom, focused on the General Motors portfolio.

Videos
News
  • Under Armour Parts With Adrienne Lofton, SVP, Global Head of ...

    Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior ...

  • Under Armour's Top Marketing Executive Is Headed to Nike

    The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.

  • Black History Month Spotlight: Athletic-Industry Marketing Powerhouse Adrienne Lofton

    One might assume that Adrienne Lofton, a lifelong athlete with a passion for sports, was destined for a career in the athletic industry. Perhaps the incoming Nike executive, who spent nine combined years at Under Armour in top marketing roles before nabbing her new gig at the Swoosh, was preordained to become a star in the sector. But it would be far from accurate to believe her success was...

  • Adrienne Lofton Represents Nike’s Efforts To Not Fail The Culture

    Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in its executive leadership and decision-making positions, which has led to cultural miscalculations in creating products for the very Black athletes that they attempt to celebrate.

  • This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

    While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team. Marketing, she said in a 2010 interview, "is no different from being an athlete—knowing your path, setting it early and accomplishing it."

  • Nike Revamps Marketing Team

    Nike Inc. is reshuffling its marketing team — infusing new talent and promoting several leaders across ranks. Adrienne Lofton, who spent nine combined years at Under Armour in top marketing roles, is joining The Swoosh on Aug. 5 as VP of marketing for North America.

FAQs
  • HOW TO BOOK Adrienne Lofton?

    Our booking agents have successfully helped clients around the world secure talent like Adrienne Lofton for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Adrienne Lofton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Adrienne Lofton or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Adrienne Lofton?

    Booking fees for Adrienne Lofton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Adrienne Lofton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Adrienne Lofton?

    All American Entertainment has successfully secured celebrity talent like Adrienne Lofton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Adrienne Lofton for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Adrienne Lofton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Adrienne Lofton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Global Vice President, Consumer Brand Marketing at Google

Travels From:
Los Angeles, CA, USA
Speaking Fee:

Adrienne Lofton Biography

Adrienne Lofton has been the vice president of global brand marketing at Google since 2021, where she oversees the integrated consumer experience for Google's platforms & ecosystems portfolio. She previously served as vice president and head of North America marketing at Nike Inc from 2018 - 2021, and as Under Amour’s senior vice president, of global marketing, operations and philanthropy from 2015-2018.

Lofton has deep cross-industry experience that includes leadership roles at Levi Strauss & Co., where she was chief marketing officer for the global Dockers brand and Target Corporation, where she helped spearhead the company’s multicultural marketing focus and provided cross-categorical leadership across its iconic master brand. She began her career at Gap Inc. and also worked at Starcom, focused on the General Motors portfolio.

Adrienne Lofton Videos

  • Sports Marketing Upfronts - Day Two: Google & 72andSunny ...
    Feb 15, 2022 ... Enjoy this fireside chat from Brand Innovators Sports Marketing Upfronts - Day One #BILivecast, featuring: Adrienne Lofton, Vice...

FAQs on booking Adrienne Lofton

  • How to book Adrienne Lofton?

    Our booking agents have successfully helped clients around the world secure talent like Adrienne Lofton for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Adrienne Lofton, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Adrienne Lofton or any other celebrity of your choice.
  • How much does it cost to book Adrienne Lofton?

    Booking fees for Adrienne Lofton, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Adrienne Lofton, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Adrienne Lofton?

    All American Entertainment has successfully secured celebrity talent like Adrienne Lofton for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Adrienne Lofton for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Adrienne Lofton or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Adrienne Lofton or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Adrienne Lofton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Adrienne Lofton for your event is available upon request. Adrienne Lofton generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Karuna Rawal, Harish Shah, Igor Beuker, Alexandra Willis and Baldwin Cunningham. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adrienne Lofton for an upcoming live or virtual event.

Adrienne Lofton Speaker Videos

  • Sports Marketing Upfronts - Day Two: Google & 72andSunny ...
    Feb 15, 2022 ... Enjoy this fireside chat from Brand Innovators Sports Marketing Upfronts - Day One #BILivecast, featuring: Adrienne Lofton, Vice President, ...

Adrienne Lofton News

  • Under Armour Parts With Adrienne Lofton, SVP, Global Head of ...

    Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior ...

  • Under Armour's Top Marketing Executive Is Headed to Nike

    The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.

  • Black History Month Spotlight: Athletic-Industry Marketing Powerhouse Adrienne Lofton

    One might assume that Adrienne Lofton, a lifelong athlete with a passion for sports, was destined for a career in the athletic industry. Perhaps the incoming Nike executive, who spent nine combined years at Under Armour in top marketing roles before nabbing her new gig at the Swoosh, was preordained to become a star in the sector. But it would be far from accurate to believe her success was...

  • Adrienne Lofton Represents Nike’s Efforts To Not Fail The Culture

    Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in its executive leadership and decision-making positions, which has led to cultural miscalculations in creating products for the very Black athletes that they attempt to celebrate.

  • This Global Brand Marketer's Winning Intensity Has Helped Multiply Under Armour's Success

    While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team. Marketing, she said in a 2010 interview, "is no different from being an athlete—knowing your path, setting it early and accomplishing it."

  • Nike Revamps Marketing Team

    Nike Inc. is reshuffling its marketing team — infusing new talent and promoting several leaders across ranks. Adrienne Lofton, who spent nine combined years at Under Armour in top marketing roles, is joining The Swoosh on Aug. 5 as VP of marketing for North America.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Adrienne Lofton

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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