Sports Marketing Upfronts - Day Two: Google & 72andSunny ...
Sports Marketing Upfronts - Day Two: Google & 72andSunny ...
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior ...
The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.
One might assume that Adrienne Lofton, a lifelong athlete with a passion for sports, was destined for a career in the athletic industry. Perhaps the incoming Nike executive, who spent nine combined years at Under Armour in top marketing roles before nabbing her new gig at the Swoosh, was preordained to become a star in the sector. But it would be far from accurate to believe her success was...
Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in its executive leadership and decision-making positions, which has led to cultural miscalculations in creating products for the very Black athletes that they attempt to celebrate.
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team. Marketing, she said in a 2010 interview, "is no different from being an athlete—knowing your path, setting it early and accomplishing it."
Nike Inc. is reshuffling its marketing team — infusing new talent and promoting several leaders across ranks. Adrienne Lofton, who spent nine combined years at Under Armour in top marketing roles, is joining The Swoosh on Aug. 5 as VP of marketing for North America.
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Adrienne Lofton is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Adrienne Lofton for your event is available upon request. Adrienne Lofton generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Karuna Rawal, Harish Shah, Rachel Schectman, Igor Beuker and Stephanie Gutnik. Contact All American Speakers for ratings, reviews, videos and information on scheduling Adrienne Lofton for an upcoming live or virtual event.
Under Armour has parted ways with Adrienne Lofton, svp, global brand management, a spokesperson confirmed today. She was the organization's most senior ...
The woman who spent the past eight-plus months overseeing Under Armour’s global marketing efforts has accepted a position with Nike, according to two sources familiar with the matter.
One might assume that Adrienne Lofton, a lifelong athlete with a passion for sports, was destined for a career in the athletic industry. Perhaps the incoming Nike executive, who spent nine combined years at Under Armour in top marketing roles before nabbing her new gig at the Swoosh, was preordained to become a star in the sector. But it would be far from accurate to believe her success was...
Nike is the supreme brand in sportswear and apparel and the company has been criticized in the past for a lack of diversity in its executive leadership and decision-making positions, which has led to cultural miscalculations in creating products for the very Black athletes that they attempt to celebrate.
While Adrienne Lofton has worked as a marketer for global brands like Levi's and Target, it's experience from her college years that gives her an edge. In the mid-'90s, Lofton was captain of Howard University's NCAA Division I volleyball team. Marketing, she said in a 2010 interview, "is no different from being an athlete—knowing your path, setting it early and accomplishing it."
Nike Inc. is reshuffling its marketing team — infusing new talent and promoting several leaders across ranks. Adrienne Lofton, who spent nine combined years at Under Armour in top marketing roles, is joining The Swoosh on Aug. 5 as VP of marketing for North America.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.