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Beverly Jackson

5 out of 5

VP of Global Brand and Consumer Marketing, Twitter; Former VP of Social Marketing & Content Strategy for MGM Resorts International

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Beverly Jackson Biography

Beverly Jackson is a groundbreaking pioneer in the area of social media, content strategy and brand campaigns. Her creative campaigns for some of the world’s most iconic brands have been nationally recognized for their innovative storytelling and business impact. Her work has been responsible for exponential growth and data driven results at every organization where she has led a team.

Jackson is currently the Global VP of Brand and Consumer Marketing at Twitter. At Twitter, oversees global consumer marketing, brand, social and consumer product marketing teams. She has recently expanded her scope to include the internal creative services group.

Recently, Jackson has worked with Activision Blizzard on some of the gaming industry’s most iconic IP such as Call of Duty, Tony Hawk Pro Skater and Crash Bandicoot to drive awareness and engagement among their global fanbase. She led a team of professionals focused on planning, execution and optimization of communication, social media and public relations campaigns, including a build out of an infrastructure for identifying actionable business insights from various data sources.

Balancing multiple distinct resort brands and global development projects, as the lead Social Marketing and Content Strategy for MGM Resorts International, Jackson created widely recognized and award-winning creative campaigns that were social forward and powered by data. Under her leadership, the MGM social media team created popular campaigns for the WNBA, esports programming, partnerships with the NHL, NBA Summer League and the NFL. In addition, to create innovative branding campaigns for new resorts throughout the US and Japan, launching the BetMGM sports betting app, celebrity A-List music production. Jackson was also a critically important member of the crisis communications team responding to the largest mass shooting in American history on 1 October 2017. Jackson closely monitored the impact of the crisis on the MGM results brand, providing early insight into audience sentiment, allowing the team to rebuild connections and trust with consumers.

As the Global Head of Social Marketing for Yahoo!, Jackson was part of the team creating industry leading Fantasy Football content, live concert series and broadcast content programs for Community and SNL. Prior to Yahoo! Jackson also created an award-winning social media program for the GRAMMY Awards that resulted in double-digit viewer growth which included an industry leading influencer marketing program and branded integration campaigns in broadcast and online.

She was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was a Content Marketer of the Year 2018 finalists by the Content Marketing Institute.

Jackson has spoken at various conferences and expos around the world. She is a member of Twitter Global Influence Council, the SnapChat Client Council as well as the Skyword Customer Advisory Board. She has won several industry awards including a Shorty Social Good award, a LV Digital Media award, a Telly Award and many other industry accolades.

Jackson holds a Master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC. She currently resides in Las Vegas, NV with her husband Aaron and lovable but destructive puppy, Pepa.

Speaking Topics
  • Behind the Tweets: Leveraging Data, Insights & Culture to Drive Impact In this fast-paced, fun-filled presentation Beverly Jackson will share her successful formula for delivering breakthrough marketing campaigns that deliver big results. To start, you'll learn how millions of social conversations can be tapped for valuable data and insights. You'll see how the powerful creator community can amplify your most compelling marketing messages. And you'll grow your understanding of cultures' crucial role in developing marketing that resonates with the most demanding audiences of today. This presentation is adaptable for large and small brands, including nonprofits and product marketers.

Videos
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EmpowHERing Women

Interview with Beverly Jackson, Global Vice President of Consumer Marketing and...
News
FAQs
  • HOW TO BOOK Beverly Jackson?

    Our booking agents have successfully helped clients around the world secure talent like Beverly Jackson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Beverly Jackson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beverly Jackson or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Beverly Jackson?

    Booking fees for Beverly Jackson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beverly Jackson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Beverly Jackson?

    All American Entertainment has successfully secured celebrity talent like Beverly Jackson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beverly Jackson for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beverly Jackson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beverly Jackson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

VP of Global Brand and Consumer Marketing, Twitter; Former VP of Social Marketing & Content Strategy for MGM Resorts International

Travels From:
Las Vegas, NV, USA
Speaking Fee:

Beverly Jackson Biography

Beverly Jackson is a groundbreaking pioneer in the area of social media, content strategy and brand campaigns. Her creative campaigns for some of the world’s most iconic brands have been nationally recognized for their innovative storytelling and business impact. Her work has been responsible for exponential growth and data driven results at every organization where she has led a team.

Jackson is currently the Global VP of Brand and Consumer Marketing at Twitter. At Twitter, oversees global consumer marketing, brand, social and consumer product marketing teams. She has recently expanded her scope to include the internal creative services group.

Recently, Jackson has worked with Activision Blizzard on some of the gaming industry’s most iconic IP such as Call of Duty, Tony Hawk Pro Skater and Crash Bandicoot to drive awareness and engagement among their global fanbase. She led a team of professionals focused on planning, execution and optimization of communication, social media and public relations campaigns, including a build out of an infrastructure for identifying actionable business insights from various data sources.

Balancing multiple distinct resort brands and global development projects, as the lead Social Marketing and Content Strategy for MGM Resorts International, Jackson created widely recognized and award-winning creative campaigns that were social forward and powered by data. Under her leadership, the MGM social media team created popular campaigns for the WNBA, esports programming, partnerships with the NHL, NBA Summer League and the NFL. In addition, to create innovative branding campaigns for new resorts throughout the US and Japan, launching the BetMGM sports betting app, celebrity A-List music production. Jackson was also a critically important member of the crisis communications team responding to the largest mass shooting in American history on 1 October 2017. Jackson closely monitored the impact of the crisis on the MGM results brand, providing early insight into audience sentiment, allowing the team to rebuild connections and trust with consumers.

As the Global Head of Social Marketing for Yahoo!, Jackson was part of the team creating industry leading Fantasy Football content, live concert series and broadcast content programs for Community and SNL. Prior to Yahoo! Jackson also created an award-winning social media program for the GRAMMY Awards that resulted in double-digit viewer growth which included an industry leading influencer marketing program and branded integration campaigns in broadcast and online.

She was featured on Top Rank Marketing’s Behind the Marketing Curtain series and revered for her strategic abilities by the Digital Marketing Institute. She was a Content Marketer of the Year 2018 finalists by the Content Marketing Institute.

Jackson has spoken at various conferences and expos around the world. She is a member of Twitter Global Influence Council, the SnapChat Client Council as well as the Skyword Customer Advisory Board. She has won several industry awards including a Shorty Social Good award, a LV Digital Media award, a Telly Award and many other industry accolades.

Jackson holds a Master’s degree from Baruch College in NY and a BS from Howard University in Washington, DC. She currently resides in Las Vegas, NV with her husband Aaron and lovable but destructive puppy, Pepa.

Beverly Jackson Speaking Topics

  • Behind the Tweets: Leveraging Data, Insights & Culture to Drive Impact In this fast-paced, fun-filled presentation Beverly Jackson will share her successful formula for delivering breakthrough marketing campaigns that deliver big results. To start, you'll learn how millions of social conversations can be tapped for valuable data and insights. You'll see how the powerful creator community can amplify your most compelling marketing messages. And you'll grow your understanding of cultures' crucial role in developing marketing that resonates with the most demanding audiences of today. This presentation is adaptable for large and small brands, including nonprofits and product marketers.

Beverly Jackson Videos

  • EmpowHERing Women
    Interview with Beverly Jackson, Global Vice President of Consumer Marketing and Brand for Twitter
  • 2015 Marketing World: Beverly Jackson on Vimeo

Speaker Lists Featuring Beverly Jackson

FAQs on booking Beverly Jackson

  • How to book Beverly Jackson?

    Our booking agents have successfully helped clients around the world secure talent like Beverly Jackson for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Beverly Jackson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Beverly Jackson or any other celebrity of your choice.
  • How much does it cost to book Beverly Jackson?

    Booking fees for Beverly Jackson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Beverly Jackson, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Beverly Jackson?

    All American Entertainment has successfully secured celebrity talent like Beverly Jackson for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Beverly Jackson for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Beverly Jackson or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Beverly Jackson or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Beverly Jackson is a keynote speaker and industry expert who speaks on a wide range of topics such as. The estimated speaking fee range to book Beverly Jackson for your event is $10,000 - $20,000. Beverly Jackson generally travels from Las Vegas, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Melissa M. Proctor, Carin Taylor, Fran Hauser, Xernona Clayton and Dara Treseder. Contact All American Speakers for ratings, reviews, videos and information on scheduling Beverly Jackson for an upcoming live or virtual event.

Beverly Jackson Speaking Topics

  • Behind the Tweets: Leveraging Data, Insights & Culture to Drive Impact In this fast-paced, fun-filled presentation Beverly Jackson will share her successful formula for delivering breakthrough marketing campaigns that deliver big results. To start, you'll learn how millions of social conversations can be tapped for valuable data and insights. You'll see how the powerful creator community can amplify your most compelling marketing messages. And you'll grow your understanding of cultures' crucial role in developing marketing that resonates with the most demanding audiences of today. This presentation is adaptable for large and small brands, including nonprofits and product marketers.

Beverly Jackson Speaker Videos

  • EmpowHERing Women
    Interview with Beverly Jackson, Global Vice President of Consumer Marketing and Brand for Twitter
    2015 Marketing World: Beverly Jackson on Vimeo

Beverly Jackson News

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Beverly Jackson

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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