Beverly Jackson

Beverly Jackson is a marketing executive with more than two decades of experience in global brand building across entertainment, technology, and real estate. As vice president of brand and product marketing at Zillow, Jackson leads teams responsible for defining Zillow's brand, bringing product stories to market, and creating events and experiences that align with the company's brand promise. Her data-driven approach and expertise in cultural storytelling have established her as a prominent voice in marketing strategy, digital transformation, and brand development.

Jackson's career includes senior leadership roles at the Recording Academy, MGM Resorts International, Yahoo, Activision Blizzard, and Twitter, where she oversaw global consumer marketing, brand, social, and consumer product marketing teams. Her work on Super Bowl advertising and large-scale cultural campaigns demonstrates her command of high-stakes marketing in entertainment, consumer technology, hospitality, and gaming. Jackson has consistently developed strategic marketing initiatives that drive revenue and long-term brand impact.

At Zillow, Jackson led the launch of "Someday Starts Today," a national brand platform and campaign supporting people at every stage of the home journey. The campaign debuted during the Grammy Awards broadcast and was designed to resonate with homebuyers, renters, and those planning future moves, reframing browsing and planning as meaningful parts of the real estate process. Jackson has appeared on the Wharton Marketing Matters podcast to discuss how Zillow integrates technology, data, and brand strategy to empower consumers and real estate professionals. Under her leadership, Zillow's marketing team earned a D&AD Pencil for creative collaboration with Blizzard Entertainment's World of Warcraft.

Jackson has been recognized by Ad Age's Leading Women, Campaign US's Inspiring Women list in the Breaking Brand Barriers category, and Brand Innovators' Women in Marketing for her contributions to the tech industry. She is a published author, keynote speaker, startup advisor, and crisis communications expert, with experience speaking before Congress and at industry events such as the Cannes Lions International Festival of Creativity. Jackson serves on the boards of directors for Goodwill Industries, Beyond Type 1, and Brand Lens, demonstrating her commitment to purpose-driven leadership in marketing and business strategy.

Jackson holds a Bachelor of Science in marketing from Howard University and a Master of Public Administration in management and policy from City University of New York-Baruch College. Her background combines academic rigor with practical expertise in brand innovation, digital marketing, and leadership development.