Leonard Armato

Sports Marketing & Brand Strategy Expert; Founder & CEO at Management Plus Enterprises; Creator of AVP Pro Beach Volleyball Tour; Former CMO at Skechers; Author of "7 Keys"

Manhattan Beach, CA, USA
Live Event: $10,000 - $20,000 Virtual Event: $10,000 - $20,000 More Fee Info
Author, Basketball, Business Authors, Business Consulting, Business Leadership, Corporate Culture, Human Resources, Marketing, Motivational, Peak Performance, Strategic Leadership
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Leonard Armato Biography

Leonard Armato is recognized for his work at the intersection of sports, entertainment, marketing, and technology. As founder and CEO of Management Plus Enterprises, Armato has played a significant role in developing and positioning personal and corporate brands that bridge sports, media, marketing, and technology. He began his career as a sports lawyer and agent for NFL athletes such as Ronnie Lott before transitioning into sports marketing and brand creation. Throughout his career, Armato has represented athletes including Shaquille O'Neal, Hakeem Olajuwon, and Kareem Abdul-Jabbar.

Armato contributed to the evolution of celebrity marketing by orchestrating the development and launch of Shaquille O'Neal's brand, helping to expand his influence beyond athletics into technology. He also created the Golden Boy brand for Oscar De La Hoya, positioning athletes to own their intellectual property and build institutional equity. Armato helped establish a marketing infrastructure for Golden Boy Promotions, a major boxing promotion company. He also created the NBA Technology Summit with NBA Commissioner Adam Silver, an exclusive event held during NBA All Star Weekend.

As a sports entrepreneur, Armato founded the AVP Pro Beach Volleyball Tour and established it as a "lifestyle" sport. He also created the FIVB World Championships of Beach Volleyball and The World Series of Beach Volleyball. As owner of the AVP, Armato was the first to unify men and women under one organization in beach volleyball, implement equal prize money, mandate equal television time, and support the sport's inclusion as an NCAA Championship for women. During his leadership at the AVP, Armato secured $100 million in integrated branded content deals.

Armato joined Skechers as chief marketing officer, during which time the company became the world's number two athletic footwear brand and was featured in Advertising Age as a marketer of the year. His interest in technology led him to launch Digital Media Campus, an incubator for digital sports and entertainment companies. Armato has received the Heal the Bay Walk the Talk Award and the USD Law School Distinguished Alumni Award, and has delivered the USD Law School commencement address.

Armato has shared his experience through thought leadership and authorship. In his book, he presents the "7 Keys" to unlocking potential, drawing on insights from working with industry leaders such as Shaquille O'Neal, Oscar De La Hoya, Quincy Jones, and David Stern, as well as his roles in founding the AVP Pro Beach Volleyball Tour and advancing the Skechers brand. Armato serves as a strategic adviser to CEOs and is a regular contributor to Forbes. His career demonstrates expertise in brand building, sports marketing, and the transformation of athletic talent into enduring cultural institutions.

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Speaker profile last updated by AAE Talent Team on 10/09/2026.

Leonard Armato Speaking Topics

  • Building A Personal Culture: The Keys To Enabling Greatness In You And Others

    Maximizing the potential of some of most remarkable people in the world requires a carefully crafted methodology that Armato has developed over the years. It all begins by creating a personal culture and a set of core values that can be communicated in a way designed to inspire others.

    It takes a certain art to motivate people like Shaquille O'Neal, Oscar De La Hoya, and Kareem Abdul Jabbar. In this session, Armato will give examples and tell stories to illustrate those. The same techniques used to inspire those all-time greats can be used to enable greatness in everyone -- it all starts with you.

    Armato will explore the techniques required to establish a personal culture of greatness, which can then be used to maximize the potential of those around you; whether that be an icon like Shaq or a fellow member of your team.

    We are living in a world where fear and anxiety are on the rise and people often feel hopeless, or find it difficult to maximize their potential and provide the leadership necessary to maximize the potential of others. All of this begins with developing a personal culture and manifesto for living. Building such a personal culture begins with a north star to guide personal and business conduct. From that manifesto flows a methodology to maximize your personal potential and make each day a masterpiece with a systematic approach to life.

    The audience will also learn to fly without a safety, incorporate resilience and perseverance, use failure in the most powerful way, and understand the importance and power of relationships. Your personal culture will become infectious, and serve as the basis for any business culture.

  • Building a Timeless Culture To Future Proof Your Business

    The world is changing at the most rapid pace in history, and we often feel overwhelmed trying to keep up with the pace of change. This often leads to anxiety and underperformance.

    However, there are tools we can employ that can help us survive and thrive in a world where information is doubling every year, where technology is changing operations at a blistering pace, and ushering in new forms of social media, the internet of things, artificial intelligence, quantum computing, and marketing.

    Armato will talk about how his career has comprised of many different separate and distinct, but loosely interconnected chapters racing to keep pace with rapid change. He will trace his beginning as a sports lawyer and agent for NFL stars like Ronnie Lott, and show the evolution of his career as a sports marketer and the creator of the Shaquille O'Neal ""Shaq"" brand, as well as other iconic athletes.

    This session will show how brand building led Armato to become a sports entrepreneur and build the AVP Pro Beach Volleyball Tour. He also addresses the decision to take his marketing knowledge into the corporate world as the CMO of Skechers and President of Skechers Performance. Finally, he will discuss the current evolution of his career in the context of our changing world.

    This talk highlights the importance of learning to live with the fear of not knowing and to establish an always learning mentality. Armato explains the power of learning to embrace change and provides the tools necessary to build an effective culture that will future proof yourself and any business.

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  • What are the speaker fees for Leonard Armato

    Speaking fees for Leonard Armato, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Leonard Armato are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Leonard Armato, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Leonard Armato speak about?

    Leonard Armato is a keynote speaker and industry expert whose speaking topics include Author, Basketball, Business Authors, Business Consulting, Business Leadership, Corporate Culture, Human Resources, Marketing, Motivational, Peak Performance, Strategic Leadership

  • Where does Leonard Armato travel from?

    Leonard Armato generally travels from Manhattan Beach, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Leonard Armato is a keynote speaker and industry expert who speaks on a wide range of topics such as Building A Personal Culture: The Keys To Enabling Greatness In You And Others, Building a Timeless Culture To Future Proof Your Business, How To Build A Brand In Today's Fragmented World and Working With Unicorns. The estimated speaking fee range to book Leonard Armato for your event is $10,000 - $20,000. Leonard Armato generally travels from Manhattan Beach, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dr. Kevin Freiberg, JP Pawliw-Fry, Josh Linkner, Andy Cohen and Simon Sinek. Contact All American Speakers for ratings, reviews, videos and information on scheduling Leonard Armato for an upcoming live or virtual event.

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