Tara LaFon Gooch Biography

Tara LaFon Gooch, MBA, helps leaders and teams turn fear of change into the confidence to lead it. Most change efforts stall because they skip the person. LaFon Gooch’s GRASP Method™ (Gratitude, Responsibility, Action, Sight and Purpose) closes that gap, giving leaders a practical framework to lead themselves first, bring their teams with them, and make change a lasting habit.

After 21 years in corporate sales, LaFon Gooch became a Certified Personal Change Management Instructor. She holds an MBA from UNC Wilmington, with certificates from Cornell and Notre Dame. Her TEDx talk has more than 415,000 views, she is a three-time international bestselling author featured in Forbes, and she hosts the GRASP Confidence Podcast, ranked in the top 2.5% globally.

Organizations including Womble Bond Dickinson, PMI Carolina and Nasdaq rely on LaFon Gooch to help their people embrace change with confidence. Audiences leave with tools they use on Monday morning.

BOOK Tara LaFon Gooch

Speaker profile last updated by AAE Talent Team on 10/16/2026.

Tara LaFon Gooch Speaking Topics

  • The GRASP Method™: A Framework for Unshakable Confidence

    A practical, 5-step framework that teaches leaders and teams how to build unshakable belief from the inside out and act on it immediately. Your audience will learn Gratitude, Responsibility, Action, Sight, and Purpose, replace self-doubt with a repeatable framework for confident decisions, and walk away with one concrete action before they leave the room.

  • Executive Presence: Speak So People Actually Listen

    Presence without substance creates a trust gap no amount of polish can close. This program shows leaders why the most trusted people in the room are the most credible, not the most polished, and teaches them to speak with the clarity, consistency, authenticity, and storytelling of a TED speaker.

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Tara LaFon Gooch Videos

Tara Gooch | TEDxMaidMarianWay

Tara Gooch | TEDxMaidMarianWay

Gratitude: The Foundation of Confidence

Tara LaFon Gooch | Speaker Reel

Tara LaFon Gooch | Speaker Reel

Tara LaFon Gooch is a globally recognized international TEDx speaker, CEO of Best Branding Solutions, 2X bestselling author, and host of the GRASP...

Tara LaFon Gooch | "New Mexico Living"

Tara LaFon Gooch | "New Mexico Living"

Leadership skills to survive in a world of Artificial Intelligence

  • How do I book Tara LaFon Gooch to speak at my event?

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    Speaking fees for Tara LaFon Gooch, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Tara LaFon Gooch are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Tara LaFon Gooch, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Tara LaFon Gooch speak about?

  • Where does Tara LaFon Gooch travel from?

    Tara LaFon Gooch generally travels from Thomasville, NC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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    AAE Speakers Bureau has successfully booked keynote speakers like Tara LaFon Gooch for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Tara LaFon Gooch for your next private or corporate function.
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Tara LaFon Gooch is a keynote speaker and industry expert who speaks on a wide range of topics such as The GRASP Method™: A Framework for Unshakable Confidence, Executive Presence: Speak So People Actually Listen, Confidence at the Speed of Change and Resilience Starts With Gratitude. The estimated speaking fee range to book Tara LaFon Gooch for your event is $10,000 - $20,000. Tara LaFon Gooch generally travels from Thomasville, NC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Emilie Aries, Libby Gill, Fran Hauser, Dr. Jackie Freiberg and Kristel Bauer. Contact All American Speakers for ratings, reviews, videos and information on scheduling Tara LaFon Gooch for an upcoming live or virtual event.

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