Ashley K. Stoyanov Ojeda

Business Strategy Expert & Author; Creator of "Jefa in Training"; Founder of #WomxnCrush Music

Portland, OR, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info
Author, Business Coaching, Business Growth, Change Management, Creativity, Empowerment, Entrepreneurship, Female Leadership, Hispanic Heritage, Influential Women, Marketing, Personal Growth, Small Business, Strategic Leadership, Women, Women in Business, Women's Empowerment
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Ashley K. Stoyanov Ojeda Biography

Ashley K. Stoyanov Ojeda is a business strategist, keynote speaker, and author who has developed resources, opportunities, and community for underrepresented entrepreneurs. Stoyanov Ojeda, also known as the Business Hada Madrina or Business Fairygodmother, has focused her career on supporting business growth and community development for diverse founders through coaching and consulting.

Stoyanov Ojeda began her career in the music industry, working at major record labels, publishers, and venues. After relocating to Portland, Oregon, she established a network for local womxn songwriters, which grew into a national organization featured by The Recording Academy, called #WomxnCrush Music. Before transitioning to full-time entrepreneurship, she contributed to community marketing teams for Yelp and Fairygodboss and worked in business development, public relations, and partnerships for pre-seed technology and media startups. These experiences across music, technology, and media provided her with a cross-industry perspective on community building and brand strategy.

Her debut book, "Jefa in Training," is recognized as the first business toolkit and workbook for Latinas. The book serves as a step-by-step guide to starting a business and includes business frameworks, worksheets, and insights from successful Latina founders. "Jefa in Training" is noted for being the only Spanglish project-launching toolkit and female entrepreneur planner designed for a new generation of business leaders. The book received recognition from figures such as Eva Longoria and achieved a top ranking in Hispanic American Demographic Studies. A second edition was released, with Stoyanov Ojeda reflecting on the book's impact on entrepreneurs.

Stoyanov Ojeda is a two-time published Latina author. She is also working on a book titled "The Book of Awesome Latinas," co-written with journalist Mirtle Peña Calderón, which will highlight 88 Latina women from Latin America. Her work has been featured by Forbes, Business Insider, and Nasdaq, and she has been recognized as a "Latinx to Watch" by Hispanic Executive Magazine. The success of "Jefa in Training" led to the creation of the Jefa in Training Circle, a membership service offering Latina entrepreneurs access to strategy sessions, mentoring, workshops, retreats, author development, and public speaking clubs.

Stoyanov Ojeda speaks on topics such as consumer trust, multicultural strategy, and community building at Fortune 500 companies, universities, and entrepreneurship summits. She has delivered keynotes and workshops for global brands including Google, Pepsi, and Adidas, as well as for universities and nonprofits such as Montclair State University, FIU, and Baruch College. As an advocate for women's health and mental health awareness, she has spoken about her experience with endometriosis. Through her writing, speaking, and consulting, Stoyanov Ojeda promotes inclusive and culturally resonant entrepreneurship.

Contact a speaker booking agent to check availability on Ashley K. Stoyanov Ojeda and other top speakers and celebrities.

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Speaker profile last updated by AAE Talent Team on 06/02/2026.

Ashley K. Stoyanov Ojeda Speaking Topics

  • Seeing Your Differences As Your Superpower

    Have you ever felt like you don’t fit in? Like you’ve been put in a box and or feel like you aren't “good enough” because you might be...different? The reason we often feel this way is because of the lack of representation within various departments in many industries. This presentation will help you understand how those differences can in fact be your superpower.

    One of the keys to getting over imposter syndrome is to define your personal brand. By knowing what value you have to bring to the table you’ll be able to work more efficiently, lead more intentionally and show up authentically.

    Attendees will leave this workshop with:

    • Actionable steps to creating a strong personal brand
    • A framework to help them pitch themselves as a professional in any situation
    • Inspiration to embrace their uniqueness and see it as a superpower

  • Creating Impact Through Collaboration

    Research shows that not collaborating with others is holding you back in your career. But the truth is, most people are too hesitant to work with another person, even if they are working towards the same goal. In this presentation, we will cover exactly what collaboration means, why it’s important, and the steps needed to pull off a successful one.

    Attendees will leave with the understanding of:

    • How to let go of their fears and hesitations towards collaborations
    • What a successful collaborative relationship looks like
    • Understanding the four secrets of a successful collaboration

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Ashley K. Stoyanov Ojeda Videos

NGC The Latina Force A Conversation with Ashley K Stoyanov Ojeda

NGC The Latina Force A Conversation with Ashley K Stoyanov Ojeda

The exciting conclusion of our Women's History Month live series! We are thrilled to welcome Ashley K. Stoyanov Ojeda, a multicultural and bilingual...

You Are A Business with Ashley K. Stoyanov Ojeda

You Are A Business with Ashley K. Stoyanov Ojeda

Women Entrepreneurship Week 2022 at Montclair State University

Women Entrepreneurship Week 2022 at Montclair State University

We heard from groundbreaking female entrepreneurs and leaders like, Tiffany "The Budgetnista" Aliche, Ashley Stoyanov Ojeda, Arielle Loren, Joan...

See All Videos »

Jefa in Training The Business Startup Toolkit for Entrepreneurial and Creative Women
Jefa in Training The Business Startup Toolkit for Entrepreneurial and Creative Women

  • How do I book Ashley K. Stoyanov Ojeda to speak at my event?

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    Speaking fees for Ashley K. Stoyanov Ojeda, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Ashley K. Stoyanov Ojeda are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Ashley K. Stoyanov Ojeda, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Ashley K. Stoyanov Ojeda speak about?

    Ashley K. Stoyanov Ojeda is a keynote speaker and industry expert whose speaking topics include Author, Business Coaching, Business Growth, Change Management, Creativity, Empowerment, Entrepreneurship, Female Leadership, Hispanic Heritage, Influential Women, Marketing, Personal Growth, Small Business, Strategic Leadership, Women, Women in Business, Women's Empowerment

  • Where does Ashley K. Stoyanov Ojeda travel from?

    Ashley K. Stoyanov Ojeda generally travels from Portland, OR, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Ashley K. Stoyanov Ojeda is a keynote speaker and industry expert who speaks on a wide range of topics such as Seeing Your Differences As Your Superpower, Creating Impact Through Collaboration, How to Leverage Change to Skyrocket Your Career and Creativity: Your Key to Breaking Barriers in Your Career. The estimated speaking fee range to book Ashley K. Stoyanov Ojeda for your event is $10,000 - $20,000. Ashley K. Stoyanov Ojeda generally travels from Portland, OR, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Ana Larrea-Albert, Erika Obando, Libby Gill, Dr. Jackie Freiberg and Dr. Claudia Espinosa. Contact All American Speakers for ratings, reviews, videos and information on scheduling Ashley K. Stoyanov Ojeda for an upcoming live or virtual event.

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