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Thomai Serdari

Adjunct Associate Professor & Strategist in Luxury Marketing

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Thomai Serdari Biography

Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

Prof. Serdari has been teaching at New York University since 2004. She has developed a variety of courses at NYU, among which: "Cultures of Excess: Product and Fashion Design through Modernity" and "Entrepreneurship in the Business of Art." She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: "The Core of Luxury: Processes, Products, and Strategies through History," "Luxury Branding: Brand Thinking and Experience," and "Luxury Launch: Designing & Marketing a Luxury Product/Project/Enterprise."

Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Heavily drawing on her interdisciplinary training, Prof. Serdari launched PIQLuxury, a membership organization that serves as an information gateway to culture, the questions that define it and the trends that will impact the future of creative business, premium and luxury brands.She contributes opinion pieces to Luxury Daily and is the co-editor of the first academic interdisciplinary journal on Luxury: History, Culture, Consumption published by Bloomsbury Press.

Prof. Serdari is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans.

Speaking Topics
  • What Luxury Brands Can Teach Us: Capture the Value Your Customers Expect

    No matter how the economy is doing, luxury brands have the power to attract established and new customers, even in times of crisis. Understanding how they do that is imperative in today’s market. In this thought-provoking talk, you can see how your brand can easily align with a few fundamental laws of luxury marketing and how this will directly impact the growth of your brand equity. It is inspirational to learn from industries outside your own and to envision the possibilities of where you can take your brand. The learnings are applicable across functions from the marketing team to the innovation team to operations and beyond. Leaders of companies of any size can benefit from frameworks that will motivate them to act and move the needle in the direction of success.

    Attendee Results:

    • Learn how to analyze brands that do well through innovative frameworks
    • Understand the critical role of consumer psychology and how you can address a variety of types
    • Experience what your brand could look or feel like by taking a deep dive into powerful examples
    • Learn the methodology behind rethinking how the various teams that drive your brand relate to the growth of your brand’s equity

  • Retailing: Direct to Consumer, Brick & Mortar, and Partnerships

    The world of retailing is evolving rapidly, and the number of options available to brands to reach their consumer are multiplying. This detailed talk will teach you the specifics of a variety of retail channels and whether your brand is taking advantage of the options that are best aligned with its DNA. A brand cannot be everything to all consumers. Therefore, retailing is part of branding. This presentation will help leadership assess which path is the best for where the brand is right now in its path of growth as well as what the next milestones could be.

    Attendee Results:

    • Full understanding of the value of a variety of retail options
    • Deep dive into retailers who fully command their channels
    • Assessment of the retail channels that are appropriate for your specific consumer segments
    • Understanding of how a brand can expand into a new consumer segment and which new retail option is the appropriate one

  • Cultural Branding: The Most Innovative Way to Think about Your Brand

    There are many branding frameworks used by companies every day. Why are so few brands culturally relevant today? And when did your leadership check to assess how your brand is faring in our contemporary culture that places more and more demands on how brands appear, how they speak, and how they behave both externally and internally? To understand Gen Z and the new generation of consumers is to think and rethink your own brand in a completely innovative way.

    Attendee Results:

    • Learn what Gen Z (and Gen Alpha) want from you
    • Deep dive into the areas where there is overlap between your older customers and the new generation that is reshaping the marketplace
    • Assess the power of your own brand through frameworks that allow you to capitalize on the work you have been doing while pivoting into a new direction
    • Chart the specific milestones your brand should achieve in order to continue adjusting to the new cultural norms

Videos
FAQs
  • How do I book Thomai Serdari to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Thomai Serdari for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Thomai Serdari, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Thomai Serdari or any other speaker of your choice.
  • What are the speaker fees for Thomai Serdari

    Speaking fees for Thomai Serdari, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Thomai Serdari are available upon request for live events and under $10,000 for virtual events. For the most current speaking fee to hire Thomai Serdari, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Thomai Serdari speak about?

  • Where does Thomai Serdari travel from?

    Thomai Serdari generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Thomai Serdari’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Thomai Serdari for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Thomai Serdari for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Thomai Serdari or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Adjunct Associate Professor & Strategist in Luxury Marketing

Travels From:
New York, NY, USA
Speaking Fee:

Thomai Serdari Biography

Thomai Serdari, Ph.D. is a strategist in luxury marketing and branding. She helps clients launch, grow, and successfully manage luxury brands. She is an expert on luxury and actively studies, values, and reports on companies or funds that operate and invest within the luxury goods market.

Prof. Serdari has been teaching at New York University since 2004. She has developed a variety of courses at NYU, among which: "Cultures of Excess: Product and Fashion Design through Modernity" and "Entrepreneurship in the Business of Art." She also developed the core courses for the Luxury Marketing specialization at the Leonard N. Stern School of Business, MBA level: "The Core of Luxury: Processes, Products, and Strategies through History," "Luxury Branding: Brand Thinking and Experience," and "Luxury Launch: Designing & Marketing a Luxury Product/Project/Enterprise."

Originally trained as an architect at the National Technical University of Athens, Prof. Serdari received her doctorate in Art History & Archaeology from the Institute of Fine Arts, New York University in 2005. She also holds an MBA from the Leonard N. Stern School of Business, New York University, with a specialization in corporate and quantitative finance (2009).

Heavily drawing on her interdisciplinary training, Prof. Serdari launched PIQLuxury, a membership organization that serves as an information gateway to culture, the questions that define it and the trends that will impact the future of creative business, premium and luxury brands.She contributes opinion pieces to Luxury Daily and is the co-editor of the first academic interdisciplinary journal on Luxury: History, Culture, Consumption published by Bloomsbury Press.

Prof. Serdari is one of the main contributors to the LVMH Fundamentals in Luxury Retail: A CPC/Parsons Collaboration, an education program designed to train and provide a wide range of retail skills to Chinese-Americans.

Thomai Serdari Speaking Topics

  • What Luxury Brands Can Teach Us: Capture the Value Your Customers Expect

    No matter how the economy is doing, luxury brands have the power to attract established and new customers, even in times of crisis. Understanding how they do that is imperative in today’s market. In this thought-provoking talk, you can see how your brand can easily align with a few fundamental laws of luxury marketing and how this will directly impact the growth of your brand equity. It is inspirational to learn from industries outside your own and to envision the possibilities of where you can take your brand. The learnings are applicable across functions from the marketing team to the innovation team to operations and beyond. Leaders of companies of any size can benefit from frameworks that will motivate them to act and move the needle in the direction of success.

    Attendee Results:

    • Learn how to analyze brands that do well through innovative frameworks
    • Understand the critical role of consumer psychology and how you can address a variety of types
    • Experience what your brand could look or feel like by taking a deep dive into powerful examples
    • Learn the methodology behind rethinking how the various teams that drive your brand relate to the growth of your brand’s equity

  • Retailing: Direct to Consumer, Brick & Mortar, and Partnerships

    The world of retailing is evolving rapidly, and the number of options available to brands to reach their consumer are multiplying. This detailed talk will teach you the specifics of a variety of retail channels and whether your brand is taking advantage of the options that are best aligned with its DNA. A brand cannot be everything to all consumers. Therefore, retailing is part of branding. This presentation will help leadership assess which path is the best for where the brand is right now in its path of growth as well as what the next milestones could be.

    Attendee Results:

    • Full understanding of the value of a variety of retail options
    • Deep dive into retailers who fully command their channels
    • Assessment of the retail channels that are appropriate for your specific consumer segments
    • Understanding of how a brand can expand into a new consumer segment and which new retail option is the appropriate one

  • Cultural Branding: The Most Innovative Way to Think about Your Brand

    There are many branding frameworks used by companies every day. Why are so few brands culturally relevant today? And when did your leadership check to assess how your brand is faring in our contemporary culture that places more and more demands on how brands appear, how they speak, and how they behave both externally and internally? To understand Gen Z and the new generation of consumers is to think and rethink your own brand in a completely innovative way.

    Attendee Results:

    • Learn what Gen Z (and Gen Alpha) want from you
    • Deep dive into the areas where there is overlap between your older customers and the new generation that is reshaping the marketplace
    • Assess the power of your own brand through frameworks that allow you to capitalize on the work you have been doing while pivoting into a new direction
    • Chart the specific milestones your brand should achieve in order to continue adjusting to the new cultural norms

Thomai Serdari Videos

  • Rethinking Luxury Fashion. The role of Cultural Intelligence
  • Global Changes panel at #BFTS2020 - Dr. Thomai Serdari

FAQs on booking Thomai Serdari

  • How do I book Thomai Serdari to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Thomai Serdari for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Thomai Serdari, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Thomai Serdari or any other speaker of your choice.
  • What are the speaker fees for Thomai Serdari

    Speaking fees for Thomai Serdari, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Thomai Serdari are available upon request for live events and under $10,000 for virtual events. For the most current speaking fee to hire Thomai Serdari, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Thomai Serdari speak about?

  • Where does Thomai Serdari travel from?

    Thomai Serdari generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Thomai Serdari’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Thomai Serdari for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Thomai Serdari for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Thomai Serdari or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Thomai Serdari is a keynote speaker and industry expert who speaks on a wide range of topics such as What Luxury Brands Can Teach Us: Capture the Value Your Customers Expect, Retailing: Direct to Consumer, Brick & Mortar, and Partnerships and Cultural Branding: The Most Innovative Way to Think about Your Brand. The estimated speaking fee range to book Thomai Serdari for your event is available upon request. Thomai Serdari generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sarah Weise, Melissa Gonzalez, W. Earl Sasser, Rajiv Lal and Youngme Moon. Contact All American Speakers for ratings, reviews, videos and information on scheduling Thomai Serdari for an upcoming live or virtual event.

Thomai Serdari Speaking Topics

  • What Luxury Brands Can Teach Us: Capture the Value Your Customers Expect

    No matter how the economy is doing, luxury brands have the power to attract established and new customers, even in times of crisis. Understanding how they do that is imperative in today’s market. In this thought-provoking talk, you can see how your brand can easily align with a few fundamental laws of luxury marketing and how this will directly impact the growth of your brand equity. It is inspirational to learn from industries outside your own and to envision the possibilities of where you can take your brand. The learnings are applicable across functions from the marketing team to the innovation team to operations and beyond. Leaders of companies of any size can benefit from frameworks that will motivate them to act and move the needle in the direction of success.

    Attendee Results:

    • Learn how to analyze brands that do well through innovative frameworks
    • Understand the critical role of consumer psychology and how you can address a variety of types
    • Experience what your brand could look or feel like by taking a deep dive into powerful examples
    • Learn the methodology behind rethinking how the various teams that drive your brand relate to the growth of your brand’s equity

  • Retailing: Direct to Consumer, Brick & Mortar, and Partnerships

    The world of retailing is evolving rapidly, and the number of options available to brands to reach their consumer are multiplying. This detailed talk will teach you the specifics of a variety of retail channels and whether your brand is taking advantage of the options that are best aligned with its DNA. A brand cannot be everything to all consumers. Therefore, retailing is part of branding. This presentation will help leadership assess which path is the best for where the brand is right now in its path of growth as well as what the next milestones could be.

    Attendee Results:

    • Full understanding of the value of a variety of retail options
    • Deep dive into retailers who fully command their channels
    • Assessment of the retail channels that are appropriate for your specific consumer segments
    • Understanding of how a brand can expand into a new consumer segment and which new retail option is the appropriate one

  • Cultural Branding: The Most Innovative Way to Think about Your Brand

    There are many branding frameworks used by companies every day. Why are so few brands culturally relevant today? And when did your leadership check to assess how your brand is faring in our contemporary culture that places more and more demands on how brands appear, how they speak, and how they behave both externally and internally? To understand Gen Z and the new generation of consumers is to think and rethink your own brand in a completely innovative way.

    Attendee Results:

    • Learn what Gen Z (and Gen Alpha) want from you
    • Deep dive into the areas where there is overlap between your older customers and the new generation that is reshaping the marketplace
    • Assess the power of your own brand through frameworks that allow you to capitalize on the work you have been doing while pivoting into a new direction
    • Chart the specific milestones your brand should achieve in order to continue adjusting to the new cultural norms

Thomai Serdari Speaker Videos

  • Rethinking Luxury Fashion. The role of Cultural Intelligence
    Global Changes panel at #BFTS2020 - Dr. Thomai Serdari

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Thomai Serdari

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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