Global Marketing & Brand Strategy Authority; Professor at GW School of Business; CEO at Accurand; Author of "Globalization of Consumer Markets"

Washington, DC, USA

Dr. Salah S. Hassan Biography

Dr. Salah S. Hassan is an authority in global marketing and brand strategy. Holding a Ph.D. from The Ohio State University, Hassan serves as a professor of global marketing and brand management at the GW School of Business, where he also served as department chair for six years. His expertise includes global marketing, brand strategy, country of origin effect, destination branding, innovation diffusion, and sustainability marketing. Hassan is the founding chairman and CEO of Accurand, a management consulting agency specializing in integrated marketing communications.

Hassan's academic work has appeared in refereed journals and books, including "Globalization of Consumer Markets," "Global Marketing Perspectives & Cases," and an Arab World edition of "Marketing Management" by Philip Kotler and Kevin Keller. He is also featured in "Designing Brand Identity: An Essential Guide for the Whole Branding Team." Hassan has authored or co-authored more than 150 journal articles, books, book chapters, conference papers, monographs, and periodicals. His scholarly work has been cited more than 5,000 times, reflecting his influence in strategic brand management, global marketing, nation and destination branding, and international market segmentation.

Hassan developed the Graduate Certificate in Marketing & Brand Management program at the GW School of Business. He served as a non-resident Fulbright Scholar and founding co-director of an international Executive MBA program funded by the Fulbright Commission, with additional support from Friends of the Fulbright Commission and the General Motors Foundation. He received the U.S. Department of State's Fulbright Specialist award and an outstanding teaching award from the Academy of Marketing Science.

Hassan has consulted for organizations such as Destination Canada, Raytheon International, the World Bank, Smithsonian Institution, the U.S. State Department, the Institute for Cultural Diplomacy in Germany, Porter/Novelli, the Fulbright Commission, and the Dubai School of Government in cooperation with the Kennedy School of Government at Harvard University. He has chaired and served on the board of several international conferences in 10 countries and presented at conferences in 20 countries.

Hassan has served as a global marketing analyst and TV commentator on economic issues, with his opinions cited by more than 50 media outlets, including Voice of America, Reuters, Chicago Tribune, Advertising Age, AdWEEK, Asharq TV News, and Washington Business Journal. He received the Newsmaker Award from the Dean's Board of Advisors for the School of Business at The George Washington University. Hassan has served as keynote and guest speaker for conferences and institutions including the World Youth Forum, the Branding Thought Leaders Conference, Harvard Business School's Open Innovations Workshop, Kellogg School of Management's Global Initiative, and the International EMBA program at Georgetown University's McDonough School of Business.

BOOK Dr. Salah S. Hassan

Speaker profile last updated by AAE Talent Team on 07/17/2026.

Dr. Salah S. Hassan Speaking Topics

  • Sustainable Innovation Adoption: From Vision to Action

    The growth of pressures to sustain business in today's global marketplace and respond to disruptive changes has urged organizations to embrace the adoption of innovations in their quest for market dominance. While embracing scalable technology solutions, corporate leaders must be cognizant of how to inspire the innovation adoption culture within the organization. As the urge to innovate increases, so too does the corporate leadership's role to move innovations from vision to action. The championship of innovation requires a mission-driven inclusive change that engages key stakeholders who will reap the benefits of sustainable market growth. This program is designed and delivered by a leading professor of global marketing at The George Washington University, Dr. Salah Hassan, who is directing global business sustainability initiatives. He is a leading expert in topics, including innovation adoption, global marketing strategy, strategic branding, and sustainability management. The core themes of this program include moving innovations from vision to action, sustainability strategy, and ESG actionable tools. The program is designed to provide you with the opportunity to master skills and manage actionable programs.

Dr. Salah S. Hassan Videos

Dr. Salah S. Hassan advises the Branding Board on Sustainable Tourism

Dr. Salah S. Hassan advises the Branding Board on Sustainable Tourism

Dr. Salah S. Hassan advises the Greenland Branding Board, in partnership with Air Greenland and the Sustainable Tourism Project in Nuuk, Greenland...

Keynote Address at the Narrative PR Summit 2019

Keynote Address at the Narrative PR Summit 2019

Purposeful Building of World-class Brands "One world, one people, one voice, one message, one purpose; SUSTAINABILITY." - Dr. Salah Hassan,...

Narrative Summit 2019 - Dr. Salah Hassan

Narrative Summit 2019 - Dr. Salah Hassan

"One world, one people, one voice, one message, one purpose; SUSTAINABILITY." - Dr. Salah Hassan, Professor of Brand Management at George...

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Dr. Salah S. Hassan is a keynote speaker and industry expert who speaks on a wide range of topics such as Sustainable Innovation Adoption: From Vision to Action . The estimated speaking fee range to book Dr. Salah S. Hassan for your event is $10,000 - $20,000. Dr. Salah S. Hassan generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jim Carroll, Amira Aly, Elijah Ezendu, Sergio Zyman and Shyam Venugopal. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Salah S. Hassan for an upcoming live or virtual event.

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