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Rita McGrath

Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Author

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 Rita McGrath Biography

Rita Gunther McGrath, a professor at Columbia Business School, is an expert on strategy in environments in which competitive advantages are temporary. Her cutting-edge ideas help CEO’s and senior executives hone their innovation, growth and disengagement processes so that they can succeed in rapidly changing environments, turning strategic threats into profitable opportunities.

Rita McGrath is valued for her rare ability to connect research to business problems and speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos.

Her book, Discovery Driven Growth was named one of BusinessWeek's best design & innovation books. Her methodology for business planning (originally published in a best-selling Harvard Business Review article) was cited by Clayton Christensen as an antidote to “innovation killers.” In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. In 2011, Rita McGrath was named to the prestigious Thinkers50 list of top global business thought-leaders.

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. Professor McGrath has co-authored two previous books: The Entrepreneurial Mindset and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. MarketBusters has been translated into ten languages and was named one of the "best business books" by strategy+business. It was also featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic.

Rita McGrath appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, Businessweek, and Inc. She maintains an active blog and is featured as a discussion leader at Harvard Business Online. She has written twelve articles published in the Harvard Business Review, including Failing By Design.

Rita McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena and founded two start-ups.

Dr. McGrath's many academic publications have appeared in leading journals. She has won the Academy of Management Review “best paper” award and numerous other awards for excellence in scholarship. She is currently on the editorial boards of the Strategic Management Journal and The Academy of Management Review.

Rita McGrath received her Ph.D. from the Wharton School, University of Pennsylvania. She teaches MBA and Executive MBA courses, and is the Faculty Director for the Columbia Executive Education program Leading Strategic Growth and Change.

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Videos
Books
Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Discovery-Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

Marketbusters: 40 Strategic Moves That Drive Exceptional Business Growth

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

The Entrepreneurial Mindset: Strategies for Continuously Creating Opportunity in an Age of Uncertainty

Discovery-Driven Planning

Discovery-Driven Planning

The End of Competitive Advantage

The End of Competitive Advantage

Speaking Topics
  • The End of Competitive Advantage: And What to Do About It

  • Learning to Live with Complexity

  • MarketBusting: Finding new sources of growth

  • Discovery Driven Planning: The Thought Process Behind Today's "Lean" Movement

  • STRATEGY TALKS

    The End of Competitive Advantage and the New Strategy Playbook The End of Competitive Advantage and Entrepreneurial Opportunity How the Growth Outliers Do It How to Win in Business Model Competition: A New Dynamic for Strategy How to Disengage from a Business Whose Position Is Eroding How to Mount a Guerrilla Strategy: Speed, Stealth, and Selective Attack Designing Multi-­?Market Competitive Strategies: Arena vs. Arena

News
FAQs
  • HOW TO BOOK Rita McGrath?

    Our booking agents have successfully helped clients around the world secure talent like Rita McGrath for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Rita McGrath, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rita McGrath or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Rita McGrath?

    Booking fees for Rita McGrath, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rita McGrath, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Rita McGrath?

    All American Entertainment has successfully secured celebrity talent like Rita McGrath for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rita McGrath for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rita McGrath or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rita McGrath or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Rita McGrath

Expert on Business Strategy in Uncertain Environments; Acclaimed Thinkers50 Thought Leader and Author

Travels From:
New Jersey, USA
Speaking Fee:

Rita McGrath Biography

Rita Gunther McGrath, a professor at Columbia Business School, is an expert on strategy in environments in which competitive advantages are temporary. Her cutting-edge ideas help CEO’s and senior executives hone their innovation, growth and disengagement processes so that they can succeed in rapidly changing environments, turning strategic threats into profitable opportunities.

Rita McGrath is valued for her rare ability to connect research to business problems and speaks regularly at corporate events, such as the Microsoft CEO Summit and the World Economic Forum meeting in Davos.

Her book, Discovery Driven Growth was named one of BusinessWeek's best design & innovation books. Her methodology for business planning (originally published in a best-selling Harvard Business Review article) was cited by Clayton Christensen as an antidote to “innovation killers.” In 2009, she was inducted as a Fellow of the Strategic Management Society, an honor accorded to those who have had a significant impact on the field. In 2011, Rita McGrath was named to the prestigious Thinkers50 list of top global business thought-leaders.

Discovery Driven Growth: A Breakthrough Process to Reduce Risk and Seize Opportunity was endorsed by Clayton Christensen, Ram Charan and CK Prahalad, among others. Professor McGrath has co-authored two previous books: The Entrepreneurial Mindset and MarketBusters: 40 Strategic Moves that Drive Exceptional Business Growth. MarketBusters has been translated into ten languages and was named one of the "best business books" by strategy+business. It was also featured by Bill Gates at the 2005 Microsoft CEO Summit, whose theme “New Pathways to Growth” was derived from the book’s main topic.

Rita McGrath appears regularly on television and radio and is often cited in the press, including The Wall Street Journal, New York Times, Financial Times, Businessweek, and Inc. She maintains an active blog and is featured as a discussion leader at Harvard Business Online. She has written twelve articles published in the Harvard Business Review, including Failing By Design.

Rita McGrath joined the faculty of Columbia Business School in 1993. Prior to life in academia, she was an IT director, worked in the political arena and founded two start-ups.

Dr. McGrath's many academic publications have appeared in leading journals. She has won the Academy of Management Review “best paper” award and numerous other awards for excellence in scholarship. She is currently on the editorial boards of the Strategic Management Journal and The Academy of Management Review.

Rita McGrath received her Ph.D. from the Wharton School, University of Pennsylvania. She teaches MBA and Executive MBA courses, and is the Faculty Director for the Columbia Executive Education program Leading Strategic Growth and Change.

Rita McGrath Videos

  • Discovery Driven Growth: An Idea Whose Time Has Come
  • Rita McGrath on Constantly Reconfiguring and Adapting Your ...
    Sep 22, 2016 ... At the BRITE '16 conference, Rita McGrath, Author of The End of Competitive Advantage, talked about how the nature of a...
  • Business Strategy, Leadership & Trends: An Interview with Rita ...
    Oct 26, 2015 ... Rita McGrath is a globally-recognized management thinker and leading expert on strategy and growth in uncertain and volatile...

Rita McGrath Books

Speaker Lists Featuring Rita McGrath

Rita McGrath Speaking Topics

  • The End of Competitive Advantage: And What to Do About It

  • Learning to Live with Complexity

  • MarketBusting: Finding new sources of growth

  • Discovery Driven Planning: The Thought Process Behind Today's "Lean" Movement

  • STRATEGY TALKS

    The End of Competitive Advantage and the New Strategy Playbook The End of Competitive Advantage and Entrepreneurial Opportunity How the Growth Outliers Do It How to Win in Business Model Competition: A New Dynamic for Strategy How to Disengage from a Business Whose Position Is Eroding How to Mount a Guerrilla Strategy: Speed, Stealth, and Selective Attack Designing Multi-­?Market Competitive Strategies: Arena vs. Arena

FAQs on booking Rita McGrath

  • How to book Rita McGrath?

    Our booking agents have successfully helped clients around the world secure talent like Rita McGrath for speaking engagements, personal appearances, product endorsements, or corporate entertainment for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers. Fill out a booking request form for Rita McGrath, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Rita McGrath or any other celebrity of your choice.
  • How much does it cost to book Rita McGrath?

    Booking fees for Rita McGrath, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies according to the circumstances, including the talent's schedule, market conditions, length of presentation, and the location of the event. Speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Rita McGrath, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Rita McGrath?

    All American Entertainment has successfully secured celebrity talent like Rita McGrath for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Rita McGrath for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Rita McGrath or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Rita McGrath or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Rita McGrath is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Rita McGrath for your event is $50,000 - $100,000. Rita McGrath generally travels from NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Rosabeth Moss Kanter, Clayton Christensen, Roger Martin, Vijay Govindarajan and Sheryl Sandberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Rita McGrath for an upcoming event.

Rita McGrath Speaker Videos

  • Discovery Driven Growth: An Idea Whose Time Has Come
    Rita McGrath on Constantly Reconfiguring and Adapting Your ...
    Sep 22, 2016 ... At the BRITE '16 conference, Rita McGrath, Author of The End of Competitive Advantage, talked about how the nature of a long-lived ...
  • Business Strategy, Leadership & Trends: An Interview with Rita ...
    Oct 26, 2015 ... Rita McGrath is a globally-recognized management thinker and leading expert on strategy and growth in uncertain and volatile business ...
    Rita McGrath on The End of Competitive Advantage
    Rita Gunther McGrath, professor at Columbia University, explains why it's time to challenge the established thinking around strategy and competition to drive business advantage. She is the author...
  • Rita McGrath: Want a competitive edge? Ignore stability.

Rita McGrath Speaking Topics

  • The End of Competitive Advantage: And What to Do About It

  • Learning to Live with Complexity

  • MarketBusting: Finding new sources of growth

  • Discovery Driven Planning: The Thought Process Behind Today's "Lean" Movement

  • STRATEGY TALKS

    The End of Competitive Advantage and the New Strategy Playbook The End of Competitive Advantage and Entrepreneurial Opportunity How the Growth Outliers Do It How to Win in Business Model Competition: A New Dynamic for Strategy How to Disengage from a Business Whose Position Is Eroding How to Mount a Guerrilla Strategy: Speed, Stealth, and Selective Attack Designing Multi-­?Market Competitive Strategies: Arena vs. Arena

Rita McGrath News

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During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Rita McGrath

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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