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Jonathan Salem Baskin

Thought-Leader on Privacy and Innovation

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 Jonathan Salem Baskin Biography

Jonathan Salem Baskin started in the marketing business in high school, working at ad and PR agencies while his friends bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA's highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey's history. Relocating to the West Coast in 1989, Baskin was promoted to chief operating officer of Grey's Los Angeles office, where he led the communications strategy for the launch of Nissan's Infiniti car division.

Baskin shortly thereafter moved "in-house," joining Nissan to establish its first public affairs operation for North America. He lead the company's first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan's corporate ad campaign "Built for the Human Race." Baskin spoke often on emergent brand marketing issues, such as "e-Marketing," to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria's Secret, Abercrombie & Fitch and Bath & Body Works). He invented the company's first television network for communicating with its 100,000+ employees ("LTV"), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company's first online fashion webcasts. Recruited away to lead Blockbuster's worldwide marketing communications efforts, he spearheaded the company's repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of 12 consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world's leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. His first book, "Branding Only Works on Cattle" (2008) is both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, "Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery" (2010 Edition), collected many of the decade's best (and worst) marketing ideas. He has also released "The Histories of Social Media," "Tell The Truth: Honesty Is Your Most Powerful Marketing Tool," and his latest, "A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete."

He devotes his personal time to his family and to creating music in his basement digital studio.

Books
Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century

Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

Speaking Topics
  • The Competitive Advantage of Truth

    Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."

  • The End of Social Media

    As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.

  • The Future of Brand Engagement

    Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.

  • The Mobile Singularity

    Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.

  • Brand Curation: From Collecting to Meaning

    Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.

FAQs
  • HOW TO BOOK Jonathan Salem Baskin?

    Our booking agents have successfully helped clients around the world secure talent like Jonathan Salem Baskin for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Jonathan Salem Baskin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jonathan Salem Baskin or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Jonathan Salem Baskin?

    Booking fees for Jonathan Salem Baskin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jonathan Salem Baskin, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Jonathan Salem Baskin?

    All American Entertainment has successfully secured celebrity talent like Jonathan Salem Baskin for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Salem Baskin for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jonathan Salem Baskin or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jonathan Salem Baskin or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

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Jonathan Salem Baskin

Thought-Leader on Privacy and Innovation

Travels From:
Chicago, IL, USA
Speaking Fee:

Jonathan Salem Baskin Biography

Jonathan Salem Baskin started in the marketing business in high school, working at ad and PR agencies while his friends bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA's highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey's history. Relocating to the West Coast in 1989, Baskin was promoted to chief operating officer of Grey's Los Angeles office, where he led the communications strategy for the launch of Nissan's Infiniti car division.

Baskin shortly thereafter moved "in-house," joining Nissan to establish its first public affairs operation for North America. He lead the company's first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan's corporate ad campaign "Built for the Human Race." Baskin spoke often on emergent brand marketing issues, such as "e-Marketing," to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria's Secret, Abercrombie & Fitch and Bath & Body Works). He invented the company's first television network for communicating with its 100,000+ employees ("LTV"), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company's first online fashion webcasts. Recruited away to lead Blockbuster's worldwide marketing communications efforts, he spearheaded the company's repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of 12 consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world's leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. His first book, "Branding Only Works on Cattle" (2008) is both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, "Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery" (2010 Edition), collected many of the decade's best (and worst) marketing ideas. He has also released "The Histories of Social Media," "Tell The Truth: Honesty Is Your Most Powerful Marketing Tool," and his latest, "A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete."

He devotes his personal time to his family and to creating music in his basement digital studio.

Jonathan Salem Baskin Books

Jonathan Salem Baskin Speaking Topics

  • The Competitive Advantage of Truth

    Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."

  • The End of Social Media

    As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.

  • The Future of Brand Engagement

    Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.

  • The Mobile Singularity

    Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.

  • Brand Curation: From Collecting to Meaning

    Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.

FAQs on booking Jonathan Salem Baskin

  • How to book Jonathan Salem Baskin?

    Our booking agents have successfully helped clients around the world secure talent like Jonathan Salem Baskin for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Jonathan Salem Baskin, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Jonathan Salem Baskin or any other celebrity of your choice.
  • How much does it cost to book Jonathan Salem Baskin?

    Booking fees for Jonathan Salem Baskin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Jonathan Salem Baskin, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Jonathan Salem Baskin?

    All American Entertainment has successfully secured celebrity talent like Jonathan Salem Baskin for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Salem Baskin for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Jonathan Salem Baskin or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Jonathan Salem Baskin or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Jonathan Salem Baskin is a keynote speaker and industry expert who speaks on a wide range of topics such as The Competitive Advantage of Truth, The End of Social Media, The Future of Brand Engagement, The Mobile Singularity and Brand Curation: From Collecting to Meaning. The estimated speaking fee range to book Jonathan Salem Baskin for your event is $10,000 - $20,000. Jonathan Salem Baskin generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Igor Beuker, Tim Sanders, Peter Guber and Mark C. Thompson. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan Salem Baskin for an upcoming live or virtual event.

Jonathan Salem Baskin Speaking Topics

  • The Competitive Advantage of Truth

    Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."

  • The End of Social Media

    As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.

  • The Future of Brand Engagement

    Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.

  • The Mobile Singularity

    Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.

  • Brand Curation: From Collecting to Meaning

    Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Jonathan Salem Baskin

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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