
Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century
Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."
As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.
Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.
Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.
Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.
Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."
As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.
Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.
Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.
Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.
Jonathan Salem Baskin is a keynote speaker and industry expert who speaks on a wide range of topics such as The Competitive Advantage of Truth, The End of Social Media, The Future of Brand Engagement, The Mobile Singularity and Brand Curation: From Collecting to Meaning. The estimated speaking fee range to book Jonathan Salem Baskin for your event is $10,000 - $20,000. Jonathan Salem Baskin generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Don Peppers, Igor Beuker, David Weinberger, Mike Walsh and Tim Sanders. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan Salem Baskin for an upcoming live or virtual event.
Drawing on research on hundreds of companies across 50+ years of business around the world, Baskin has found the tools for truth-telling that differentiate successful brands from those that simply do marketing, and which work across any and every medium. He makes the case for truth and outlines its 8 core principles in an engaging and entertaining presentation based on his latest book, Tell The Truth, which he co-authored with Sue Unerman. Wired UK magazine called it "...the next big idea in marketing."
As contrarian as it might sound, the Social Media Revolution is over: We're linked and linked again, and our online lives are filled with endless amounts of content. Now, the challenge for brands is to understand the underlying dynamics of social experience and apply them to the next generation of social marketing. Baskin, author of The Histories of Social Media, has identified those mechanisms over 2,000 years of social history and shares them as actionable lessons in an entertaining and useful presentation.
Now that the social revolution is over, the challenge for brands is to find new and compelling ways to engage with consumers who are busier, more critical, and less interested than ever before in what brands have to say. Baskin, a regular columnist for America's Advertising Age magazine, has studied brand engagement for years and can specify what works, what doesn't, and where brands should invest their money going forward. This insightful presentation playfully challenges the conventional wisdom and yields actionable conclusions.
Smartphones and other mobile devices aren't just new channels for delivering marketing content to consumers, they're redefining what, where, and how people make and share decisions. Futurists talk of a "singularity" when everything is connected into a single whole that is smarter than its constituent parts. The funny thing is that much of it is already happening, and Baskina technology watcher and former columnist on brands and tech for Information Week magazine in 2010talks about how marketers are adapting...and what they should consider doing next.
Museums are among the most highly respected institutions in our societies today, yet the brands that talk about "curating" marketing and informational content are rarely aware of the principles and practices on which museums are based. Baskin, a Senior Fellow Emeritus at the Smithsonian's National Museum of American History, has explored those key qualities and developed an overview of curation that covers everything from Renaissance curiosity cabinets to online collections. His talk is a must for brands that want their content to make a difference.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.