Jonathan Salem Baskin

Thought-Leader on Privacy and Innovation

Chicago, IL, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info
Author, Business, Business Growth, Business Leadership, College, Creativity, Data, Disruptive Thinking, Entrepreneurship, Innovation, Marketing, Sales, Social Media, Thought Leadership
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Jonathan Salem Baskin Biography

Jonathan Salem Baskin started in the marketing business in high school, working at ad and PR agencies while his friends bagged groceries and delivered pizzas. In college, while he pursued his degree in English literature, led the student judiciary and played in a punk rock band, he started a company to help local businesses create ad campaigns.

After graduation, he gravitated to New York working first at Edelman Worldwide and then at Grey Advertising where he won the PRSA's highest honor, the Silver Anvil. At 26, he was named the youngest EVP in Grey's history. Relocating to the West Coast in 1989, Baskin was promoted to chief operating officer of Grey's Los Angeles office, where he led the communications strategy for the launch of Nissan's Infiniti car division.

Baskin shortly thereafter moved "in-house," joining Nissan to establish its first public affairs operation for North America. He lead the company's first integrated marketing campaign for the Nissan Altima, spearheaded its foray into alternative fuels racing by solar vehicles in partnership with M.I.T. and he created Nissan's corporate ad campaign "Built for the Human Race." Baskin spoke often on emergent brand marketing issues, such as "e-Marketing," to audiences at the Conference Board and Association of National Advertisers. He was not yet 30.

Baskin then moved to Columbus, Ohio, to serve as director of communications for Limited, Inc. (which owned such well-known brands as Victoria's Secret, Abercrombie & Fitch and Bath & Body Works). He invented the company's first television network for communicating with its 100,000+ employees ("LTV"), pioneered brand-relevant actions on product sourcing (sustainable supply chain) and testing and participated in the development of the company's first online fashion webcasts. Recruited away to lead Blockbuster's worldwide marketing communications efforts, he spearheaded the company's repositioning as a retailer of diversified entertainment content, adapting everything, from its awards program (The Blockbuster Awards) to store signage in support this new brand strategy.

Returning to Chicago in 2000, Baskin led creative development for a technology marketing firm and then the visual design department for a systems integrator called Inforte. In 2003, he established Baskin Associates, Inc. and forged a network of 12 consultants across four continents to help clients translate their business strategies into brand plans that involved more than words and images. While the client list remains confidential, Baskin has partnered with many of the world's leading brand names.

Baskin speaks around the world to groups of corporate leaders, marketers and all-company audiences. His first book, "Branding Only Works on Cattle" (2008) is both a synthesis of his thinking and an entertaining, hands-on guide to creating and delivering a radically new model of brand. His second book, "Bright Lights & Dim Bulbs: The Year in Marketing Buzz, Brilliance & Buffoonery" (2010 Edition), collected many of the decade's best (and worst) marketing ideas. He has also released "The Histories of Social Media," "Tell The Truth: Honesty Is Your Most Powerful Marketing Tool," and his latest, "A Thousand Words: Why We Must Fight the Tyranny of Brief, Vague & Incomplete."

He devotes his personal time to his family and to creating music in his basement digital studio.

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Speaker profile last updated by AAE Talent Team on 08/20/2025.

Jonathan Salem Baskin Speaking Topics

  • If You Have to Say You’re Innovative, You’re Probably Not

    Innovation has become a buzzword used so often that it as lost most meaning; worse, recent research suggests that consumers are uncomfortable with the term anyway. Despite this confusion, most businesses innovate all the time, but simply don’t have the perspective or communications tools to unlock that latent value. Jonathan works with companies to weave those efforts into a coherent program of proof, not declarations—Arcadia calls it an Innovation Narrative—that communicates purpose, credibility, and relevance to external and internal stakeholders. He makes the case for this approach, and maps how to make it happen.

  • Privacy Design: From Compliance to Competitive Advantage

    There is a perfect storm brewing over privacy. Businesses collect vast amounts of data, and rely on it for their future profitability, just as criminals actively try to steal it, and governments get more involved in regulating it…and consumers become more distrustful and uncomfortable will their privacy being the raw resource of this complex marketplace. There is a need and opportunity to rethink how privacy is defined and communicated and, thereby, make it a tool for competitive advantage. Jonathan uses his latest research and client experience to describe what a privacy design regime would look like, and give the how-to for businesses and institutions to deliver it.

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Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century
Branding Still Only Works on Cattle: A New Model for Brands in the 21st Century
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)
Branding Only Works on Cattle: The New Way to Get Known (and drive your competitors crazy)

  • How do I book Jonathan Salem Baskin to speak at my event?

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  • What are the speaker fees for Jonathan Salem Baskin

    Speaking fees for Jonathan Salem Baskin, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonathan Salem Baskin are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Jonathan Salem Baskin, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Jonathan Salem Baskin speak about?

    Jonathan Salem Baskin is a keynote speaker and industry expert whose speaking topics include Author, Business, Business Growth, Business Leadership, College, Creativity, Data, Disruptive Thinking, Entrepreneurship, Innovation, Marketing, Sales, Social Media, Thought Leadership

  • Where does Jonathan Salem Baskin travel from?

    Jonathan Salem Baskin generally travels from Chicago, IL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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    AAE Speakers Bureau has successfully booked keynote speakers like Jonathan Salem Baskin for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Salem Baskin for your next private or corporate function.

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Jonathan Salem Baskin is a keynote speaker and industry expert who speaks on a wide range of topics such as If You Have to Say You’re Innovative, You’re Probably Not, Privacy Design: From Compliance to Competitive Advantage, How to Create Sustainable Corporate Reputations , Social Media, the Next Story , The Innovation Trap and The Coming Privacy Crisis . The estimated speaking fee range to book Jonathan Salem Baskin for your event is $10,000 - $20,000. Jonathan Salem Baskin generally travels from Chicago, IL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Mike Walsh, Josh Linkner, Gary Vaynerchuk, Peter Guber and R "Ray" Wang. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan Salem Baskin for an upcoming live or virtual event.

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