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Joe Pine

Expert on Experience Staging and Mass Customization

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Joe Pine Biography

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Mr. Pine and his partner James H. Gilmore wrote "The Experience Economy: Work Is Theatre & Every Business a Stage" (Harvard Business School Press, 1999). This best-selling book demonstrates how goods and services are no longer enough; what customers want today are experiences memorable events that engage each customer in an inherently personal way. Published in ten languages, the book also shows how businesses can create value by embracing theater as an operating model to stage unique experiences. Their most recent publication, an e-Doc available exclusively on Amazon.com entitled "The Experience IS the Marketing" (BrownHerron, 2002), demonstrates how any company can use marketing experiences to generate demand for their offerings.

Mr. Pine also wrote the award-winning "Mass Customization: The New Frontier in Business Competition" (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book one of the seven best business books of 1993.

He and his partner followed this up by editing a collection of Harvard Business Review articles entitled "Markets of One: Creating Customer-Unique Value through Mass Customization" (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for The Wall Street Journal, Chief Executive, Worldlink, Context, CIO, Strategy & Leadership, Health Forum Journal, and the IBM Systems Journal, among others. His July-August 1998 piece, "Welcome to the Experience Economy," also co-written with his partner, was his fourth for the Harvard Business Review.

Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced factors that contributed greatly to IBMs Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.

Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investors Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a visiting professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLAs Anderson Graduate School of Management, Duke Corporate Education, the University of Minnesota Carlson School of Management, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Context and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Speaking Topics
  • MAIN TOPICS

  • Authenticity in Business

    A sneak peak at Pine & Gilmores next book -• in progress as you read. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is becoming the new consumer sensibility, determining what offerings consumers buy and who they buy those offerings from.

  • The Experience IS the Marketing

    An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc The Experience Is the Marketing.

  • Welcome to the Experience Economy

    A look at the competitive landscape through a new lens going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book

    The Experience Economy: Work Is Theatre & Every Business a Stage.

  • Work Is Theatre

    A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Videos
FAQs
  • HOW TO BOOK Joe Pine?

    Our booking agents have successfully helped clients around the world secure talent like Joe Pine for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Joe Pine, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Joe Pine or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Joe Pine?

    Booking fees for Joe Pine, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Joe Pine, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Joe Pine?

    All American Entertainment has successfully secured celebrity talent like Joe Pine for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Joe Pine for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Joe Pine or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Joe Pine or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Expert on Experience Staging and Mass Customization

Travels From:
Minneapolis, MN, USA
Speaking Fee:

Joe Pine Biography

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Mr. Pine and his partner James H. Gilmore wrote "The Experience Economy: Work Is Theatre & Every Business a Stage" (Harvard Business School Press, 1999). This best-selling book demonstrates how goods and services are no longer enough; what customers want today are experiences memorable events that engage each customer in an inherently personal way. Published in ten languages, the book also shows how businesses can create value by embracing theater as an operating model to stage unique experiences. Their most recent publication, an e-Doc available exclusively on Amazon.com entitled "The Experience IS the Marketing" (BrownHerron, 2002), demonstrates how any company can use marketing experiences to generate demand for their offerings.

Mr. Pine also wrote the award-winning "Mass Customization: The New Frontier in Business Competition" (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book one of the seven best business books of 1993.

He and his partner followed this up by editing a collection of Harvard Business Review articles entitled "Markets of One: Creating Customer-Unique Value through Mass Customization" (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for The Wall Street Journal, Chief Executive, Worldlink, Context, CIO, Strategy & Leadership, Health Forum Journal, and the IBM Systems Journal, among others. His July-August 1998 piece, "Welcome to the Experience Economy," also co-written with his partner, was his fourth for the Harvard Business Review.

Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced factors that contributed greatly to IBMs Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.

Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investors Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a visiting professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLAs Anderson Graduate School of Management, Duke Corporate Education, the University of Minnesota Carlson School of Management, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Context and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Joe Pine Speaking Topics

  • MAIN TOPICS

  • Authenticity in Business

    A sneak peak at Pine & Gilmores next book -• in progress as you read. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is becoming the new consumer sensibility, determining what offerings consumers buy and who they buy those offerings from.

  • The Experience IS the Marketing

    An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc The Experience Is the Marketing.

  • Welcome to the Experience Economy

    A look at the competitive landscape through a new lens going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book

    The Experience Economy: Work Is Theatre & Every Business a Stage.

  • Work Is Theatre

    A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Joe Pine Videos

  • Joe Pine overviews The Experience Economy - YouTube
  • SPEAK! Franchise Keynote Speaker - Troy Hazard - Big Biz Show ...
  • Joseph Pine on Consumers - YouTube

FAQs on booking Joe Pine

  • How to book Joe Pine?

    Our booking agents have successfully helped clients around the world secure talent like Joe Pine for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Joe Pine, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Joe Pine or any other celebrity of your choice.
  • How much does it cost to book Joe Pine?

    Booking fees for Joe Pine, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Joe Pine, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Joe Pine?

    All American Entertainment has successfully secured celebrity talent like Joe Pine for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Joe Pine for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Joe Pine or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Joe Pine or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Joe Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as MAIN TOPICS, Authenticity in Business, The Experience IS the Marketing, Welcome to the Experience Economy and Work Is Theatre. The estimated speaking fee range to book Joe Pine for your event is $20,000 - $30,000. Joe Pine generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael Bergdahl, David Nour, Robert Kriegel, Michael Treacy and Don Peppers. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joe Pine for an upcoming live or virtual event.

Joe Pine Speaking Topics

  • MAIN TOPICS

  • Authenticity in Business

    A sneak peak at Pine & Gilmores next book -• in progress as you read. In a world of paid-for experiences, consumers increasingly question what is real and what is not. As a result, authenticity is becoming the new consumer sensibility, determining what offerings consumers buy and who they buy those offerings from.

  • The Experience IS the Marketing

    An unblushing look at the failure of traditional marketing and what will replace it. Pine & Gilmore share real-world examples, unveil their insightful Location Hierarchy Model, and make the case for the emergence of a new executive the Chief Xperience Officer (CXO). Based on the new Pine & Gilmore e-Doc The Experience Is the Marketing.

  • Welcome to the Experience Economy

    A look at the competitive landscape through a new lens going beyond goods and services to stage truly memorable experiences. An overview of the principles and frameworks needed to stage compelling experiences, with relevant, up-to-date exemplars that illuminate the ideas. Based on the book

    The Experience Economy: Work Is Theatre & Every Business a Stage.

  • Work Is Theatre

    A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Joe Pine Speaker Videos

  • Joe Pine overviews The Experience Economy - YouTube
    SPEAK! Franchise Keynote Speaker - Troy Hazard - Big Biz Show ...
  • Joseph Pine on Consumers - YouTube

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Joe Pine

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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The 2022 Speaking Industry Benchmark Report