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Joe Pine

Expert on Experience Staging and Mass Customization

Expert on Experience Staging and Mass Customization

Travels From Travels From:
Minneapolis, MN, USA
Speaking Fee Speaking Fee:

Joe Pine Biography

Joe Pine is an internationally acclaimed author, speaker, and management adviser to Fortune 500 companies and entrepreneurial start-ups alike. He is co-founder of Strategic Horizons LLP, a thinking studio dedicated to helping businesses conceive and design new ways of adding value to their economic offerings.

Mr. Pine and his partner James H. Gilmore wrote "The Experience Economy: Work Is Theatre & Every Business a Stage" (Harvard Business School Press, 1999). This best-selling book demonstrates how goods and services are no longer enough; what customers want today are experiences memorable events that engage each customer in an inherently personal way. Published in ten languages, the book also shows how businesses can create value by embracing theater as an operating model to stage unique experiences. Their most recent publication, an e-Doc available exclusively on entitled "The Experience IS the Marketing" (BrownHerron, 2002), demonstrates how any company can use marketing experiences to generate demand for their offerings.

Mr. Pine also wrote the award-winning "Mass Customization: The New Frontier in Business Competition" (Harvard Business School Press, 1993). It details the shift companies are making from mass producing standardized offerings to mass customizing goods and services that efficiently fulfill the wants and needs of individual customers. The Financial Times named the book one of the seven best business books of 1993.

He and his partner followed this up by editing a collection of Harvard Business Review articles entitled "Markets of One: Creating Customer-Unique Value through Mass Customization" (Harvard Business School Press, 2000). Mr. Pine has written numerous articles for The Wall Street Journal, Chief Executive, Worldlink, Context, CIO, Strategy & Leadership, Health Forum Journal, and the IBM Systems Journal, among others. His July-August 1998 piece, "Welcome to the Experience Economy," also co-written with his partner, was his fourth for the Harvard Business Review.

Prior to beginning his writing and speaking activities, Mr. Pine held a number of technical and managerial positions with IBM. One of his many assignments was key to the effective launch of the Application System/400 computer system, for which he managed a team that brought customers and business partners directly into the development process of the system. Because of this innovative activity, customer needs were met more exactly and quality was significantly enhanced factors that contributed greatly to IBMs Rochester, Minnesota, facility winning the Malcolm Baldrige National Quality Award in 1990.

Mr. Pine is frequently quoted in such places as Forbes, The New York Times, Wired, Business 2.0, USA TODAY, Investors Business Daily, ABC News, Good Morning America, Fortune, Business Week, and Industry Week. In his speaking and teaching activities, Mr. Pine has addressed the World Economic Forum and is a visiting professor at the University of Amsterdam, a recurring guest lecturer at the MIT Sloan School of Management, and he and his partner were the Dean Helen LeBaron Hilton Endowed Co-Chairs with the College of Family and Consumer Sciences at Iowa State University for 2002-3. Mr. Pine has also taught at Penn State, the University of Michigan, UCLAs Anderson Graduate School of Management, Duke Corporate Education, the University of Minnesota Carlson School of Management, and the Harvard Design School. He also serves on the editorial boards of Strategy & Leadership and Context and is a Senior Fellow with both the Design Futures Council and the European Centre for the Experience Economy, which he co-founded.

Joe Pine Speaking Topics

  • Get Real: The Authenticity Imperative

    An unblushing look at the failure of traditional marketing and what will replace it. Joe will share real-world examples, unveil our insightful Location Hierarchy Model, and make the case for the emergence of a new executive – the Chief eXperience Officer (CXO).

  • Infinite Possibility: Creating Customer Value Through Digital Technology

    The explosion of digital technology in the lives of consumers requires a new way of thinking about how to use that technology to create economic value. To remain relevant, companies must incorporate technology to create innovative new offerings and super-charge their marketing efforts experiences. In this mind-expanding session, Joe Pine provides a new way of thinking to help explore the infinite possibility for creating customer value on the digital frontier.

  • Mass Customizatio

    The most innovative companies are rapidly embracing a new paradigm of management Mass customization that allows them the freedom to create greater individuality in their offerings at desirable prices. Based on Joe Pines pioneering book, Mass Customization: The New Frontier in Business Competition.

  • Understanding Customer Sacrifice

    Understanding the gap between what customers settle for and what they want exactly. A model for rethinking the traditional metric of customer satisfaction and discovering hidden opportunities for innovation and differentiation. An expanded discussion based on the article first appearing in Context Magazine entitled Customer Satisfaction is No Longer Enough.

  • Going Beyond the Experience

    Once an emerging phenomenon, the Experience Economy is now fully here with increased competitive intensity and even some commoditization amongst experience stagers. The next step? Using customized experiences to guide individual change via transformations.

  • Work Is Theatre

    A new model for staging business performance using the principles of theatre to fundamentally change how and why work is performed in the Experience Economy. Particularly valuable for molding company culture and attitudes in the workplace.

Joe Pine Videos

  • Joe Pine overviews The Experience Economy - YouTube
  • SPEAK! Franchise Keynote Speaker - Troy Hazard - Big Biz Show ...
  • Joseph Pine on Consumers - YouTube

FAQs on booking Joe Pine

  • How do I book Joe Pine to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Joe Pine for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Joe Pine, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Joe Pine or any other speaker of your choice.
  • What are the speaker fees for Joe Pine

    Speaking fees for Joe Pine, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Joe Pine are for live events and for virtual events. For the most current speaking fee to hire Joe Pine, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Joe Pine speak about?

  • Where does Joe Pine travel from?

    Joe Pine generally travels from Minneapolis, MN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Joe Pine’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Joe Pine for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Joe Pine for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Joe Pine or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Joe Pine is a keynote speaker and industry expert who speaks on a wide range of topics such as Get Real: The Authenticity Imperative, Infinite Possibility: Creating Customer Value Through Digital Technology, Mass Customizatio, Understanding Customer Sacrifice, Going Beyond the Experience and Work Is Theatre. The estimated speaking fee range to book Joe Pine for your event is $20,000 - $30,000. Joe Pine generally travels from Minneapolis, MN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Michael Bergdahl, Don Peppers, David Nour, Robert Kriegel and Peter Guber. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joe Pine for an upcoming live or virtual event.

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