Top-Rated Speakers Bureau and Entertainment Booking Agency for Corporate Meetings and Business Events. Book an AAE Speaker Today.
Top-Rated Speakers Bureau and Entertainment Booking Agency for Corporate Meetings and Business Events. Book an AAE Speaker Today.
Click to Open Search Bar

Alan Siegel

Founder and Chairman Emeritus, Siegel+Gale and Champion for Simplicity

Founder and Chairman Emeritus, Siegel+Gale and Champion for Simplicity

Travels From Travels From:
New York, NY, USA
Speaking Fee Speaking Fee:

Alan Siegel Biography

Over the past four decades, Alan Siegel has become one of the best-known figures in the branding business and a driving force behind the plain English movement in the U.S. and abroad. He has achieved the stature of both pillar of the establishment and provocative iconoclast, while building a leading brand consultancy, Siegel+Gale, devoted to positioning global companies for competitive success. As consultant, author and teacher, Siegels influence extends to advising such organizations as Xerox, American Express, the National Basketball Association, Caterpillar, 3M, US Air Force, Dell, The Girl Scouts, Phoenix House, the Legal Aid Society, Carnegie Mellon University and the New School; creating best-selling guides for The Wall Street Journal on understanding financial markets, and serving on the boards of numerous business, cultural and professional organizations.

During the 1980s he popularized the concept of brand voice. And in the 1990s, his firm championed the Internet as a powerful expression of brand strategy. In all he does, Siegel is known for the plain speaking he demands of clients and for the excellence in individual and organizational communications that his own firm has come to embody.

Siegel pioneered the development of plain English for complex legal documents for business and government in the 1970s and is considered one of the countrys leading authorities on business communications, bringing clarity to insurance policies, bank loan notes, mutual fund prospectuses and all types of government communications. Siegel was the director of a project for the Internal Revenue Service to simplify U.S. individual income tax forms.

He has written extensively on branding and simplicity for The New York Times, Across the Board and The National Law Journal and has appeared nationally on TODAY, The McNeil-Lehrer Report and CBS and ABC News, CNN and the TED Conference.

One of the first graduates of the management training program at Batten, Barton, Durstine & Osborn, a leading advertising agency, Siegel was a senior account executive, served as secretary for the agencys New Products Development Group and helped establish the Communications Design Center, which handled corporate identity, packaging and sales promotion projects. He subsequently held executive posts at Ruder & Finn, public relations consultants, and Sandgren & Murtha, marketing and design consultants.

Siegel served for six years as president of the Advisory Council for the College of Architecture, Art and Planning at Cornell University. He was an adjunct associate professor of law at Fordham University Law School for seven years, where he developed an innovative legal drafting course, Writing Contracts in Plain English. He also served as an adjunct professor at Carnegie Mellon University, where he taught, conducted research and was a founder and co-director of the Communications Design Center, a multidisciplinary graduate program focused on simplifying complex processes and communications. Siegel served on the executive committee of the Document Design Project, which was funded by the National Institute of Education, a federal research agency. The National Endowment for the Arts appointed him to its Advisory Panel on Federal Graphic Design, and he has served on the editorial board of The Design Management Journal since it was founded in 1989.

A graduate of Cornell Universitys School of Industrial and Labor Relations, Siegel also attended New York University Law School, the School of Visual Arts and Alexei Brodovichs Design Laboratory.

Currently, Siegel serves on the boards of the Carey Business School at Johns Hopkins University, the American Theater Wing, where he is a Tony voter, The Authors Guild Foundation, Inc., Laphams Quarterly, the Nathaniel Wharton Foundation at Columbia Presbyterian Hospital, Business for Diplomatic Action, Turnaround For Children, Hamptons International Film Festival and John Jay College of Criminal Justice. Formerly, Alan served on the boards of the European Chamber of Commerce in the United States, the Museum of Arts and Design, the Aperture Foundation, the Museum of Modern Art Photography Committee, the International Center of Photography, the Paul Taylor Dance Company, the American Institute of Graphic Arts (AIGA), the Design Management Institute and Girls Inc. (formerly the Girls Clubs of America).

Siegel is the author of an extensive series of personal guides for The Wall Street Journal, including the best seller The Wall Street Journal Guide to Money and Markets (Lightbulb Press), as well as Writing Contracts in Plain English (West Publishing) and Simplified Consumer Credit Forms (Warren Gorham & Lamont). He is also the author of One Mans Eye: Photographs from the Alan Siegel Collection, which was published by Harry N. Abrams in October 2000 and Step Right This Way: The Photographs of Edward J. Kelty, published by Barnes & Noble in October 2002. Currently, Siegel is writing Simple is Smart with his long-time colleague, Irene Etzkorn. In addition, Siegel is a featured columnist for The Huffington Post.

Alan Siegel Speaking Topics

  • Creating a Distinctive Brand Voice

    Alan Siegel introduced Brand Voice over 30 years ago as a solution to uncoordinated and fragmented communications that lacked clarity and often delivered conflicting messages. Since then, he has developed over 100 instantly recognizable Brand Voices that conjure up memorable images and associations, establish the tone of a company’s communications and fuse language, design and content to convey a company’s distinctive personality and culture. With the advent of the digital age, when the messaging environment increased exponentially—where speed, novelty and customization rule—companies must recalibrate their voice to find the right pitch, the proper tone and ideal volume. Siegel provides an invaluable guide to building a clear, unique Brand Voice that emanates from a company’s values, history, people and vision.

  • Using Simplicity to Gain Competitive Advantage

    Research clearly demonstrates that people are so bewildered by too many choices that they are unable to make a decision. Many banks, insurance companies, wireless providers, brokerage firms, etc., provide incomprehensible take it or leave it contracts, billing statements, privacy notices, installation instructions and fine print disclaimers on medical inserts or aggressive ads. Some leading businesses are differentiating themselves by simplifying their products and business processes, providing clear, transparent, user-friendly communications that enable customers to make informed decisions and understand their rights and obligations. These corporations have secured the loyalty, trust and active support of their employees and customers, have cut down on customer turnover, and increased cross-selling programs and generated increased market share from customers’ positive word of mouth in the marketplace. Siegel offers a series of case histories to shed insight into what’s involved in using simplification to gain penetrating competitive advantage as well as a blueprint for how to implement a program.

  • Attacking the Crises of Complexity

    In the wake of the recent recession, the American people have lost confidence in our major institutions. Confidence and support for the president, congress, government agencies and corporations have reached an all-time low. This can, in large part, be traced to the failure of these institutions to communicate with simplicity, clarity and transparency. It’s hard to generate trust, loyalty and support for a health care bill that is incomprehensible; to have confidence in a bank that issues credit card agreements, installment loan notes and notices that require a legal degree to understand; or to do business with a wireless phone company, cable or utility company that issues impenetrable contracts and billing statements. Siegel demonstrates (with many compelling examples) that it is possible to make these complex communications simple, clear, transparent and usable by the American people. His research emphatically reinforces that bringing clarity will play a large role in restoring trust and support for corporations and government and proposes a call to arms by the American people to use their leverage to demand simplicity.

Alan Siegel Videos

  • Millennium Live: Interview with Alan Siegel - YouTube
    Special edition of Millennium Live featuring an interview with Alan Siegel, Co-Founder, Siegel+Gale, President + CEO of Siegelvision.
  • Alan Siegel at Social Capital Conference Unite - YouTube
    Alan Siegel was a keynote speaker at Social Capital Conference, a content-rich, invitation-only conference bringing together the brightest ...

FAQs on booking Alan Siegel

  • How do I book Alan Siegel to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Alan Siegel for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Alan Siegel, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Alan Siegel or any other speaker of your choice.
  • What are the speaker fees for Alan Siegel

    Speaking fees for Alan Siegel, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Alan Siegel are for live events and for virtual events. For the most current speaking fee to hire Alan Siegel, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Alan Siegel speak about?

    Alan Siegel is a keynote speaker and industry expert whose speaking topics include Business, Consulting, Creativity Speakers, Culture, Innovation, Inspirational, Leadership Speakers, Motivation, Sales, Sales, Marketing and Branding.
  • Where does Alan Siegel travel from?

    Alan Siegel generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Alan Siegel’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Alan Siegel for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Alan Siegel for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Alan Siegel or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Alan Siegel is a keynote speaker and industry expert who speaks on a wide range of topics such as Creating a Distinctive Brand Voice , Using Simplicity to Gain Competitive Advantage and Attacking the Crises of Complexity. The estimated speaking fee range to book Alan Siegel for your event is $20,000 - $30,000. Alan Siegel generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Louis-Philippe Loncke, Ze Frank, Richard Florida, Chip Conley and Robert Kriegel. Contact All American Speakers for ratings, reviews, videos and information on scheduling Alan Siegel for an upcoming live or virtual event.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

  • Customized Service

    Our agents find the right fit for your event

  • Unparalleled Database

    Full access to all speakers & celebrities

  • One Stop Shopping

    A reliable and unbiased point of contact

  • Logistics Management

    Your personal Logistics Manager who takes care of all event details

Speakers Similar to Alan Siegel

related speakers Users also viewed these speakers:

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.