Elie Ofek

Elie Ofek is the Malcolm P. McNair Professor of Business Administration in the Marketing unit at Harvard Business School. Ofek's academic background includes a Ph.D. in Business and an M.A. in Economics from Stanford University, as well as a B.Sc. in Electrical Engineering from the Technion. Before entering academia, Ofek worked as a development engineer in the audio/video multimedia division at an IBM research center, providing him with practical experience that informs his research and teaching in marketing strategy, innovation, and technology management.

Ofek's research focuses on firms' innovation strategies and pricing approaches in technology-driven markets. He examines the impact of information technology, digital media, and social media on firms' product and content offerings, as well as their marketing mix. His work has appeared in journals such as Management Science, Marketing Science, Journal of Marketing Research, and Harvard Business Review. Ofek's research covers topics including multichannel retail strategy, pricing dynamics, consumer adoption of innovations, and the strategic timing of product launches.

Ofek is co-author of "Innovation Equity: Assessing and Managing the Monetary Value of New Products and Services," published by University of Chicago Press. In this book, Ofek, Eitan Muller, and Barak Libai analyze the market performance of innovations from launch through their lifecycle, providing a framework for assessing the monetary value of new products and services. Ofek has also co-authored "How AI Can Power Brand Management" in Harvard Business Review and developed case studies on companies such as Mattel and startups in insurance and ride-hailing, exploring the role of artificial intelligence in business and brand management.

At Harvard Business School, Ofek has taught the first-year MBA required course in marketing, served as course head, and led MBA electives and executive education courses on marketing and innovation. He teaches an elective on pricing strategy and participates in executive programs on digital business and marketing management. Ofek's work bridges academic research and practical business challenges, offering insights on product launches, pricing strategies, and the influence of artificial intelligence in marketing and brand building.