Doc Searls

Doc Searls is co-author of the business best-seller The Cluetrain Manifesto: The End of Business as Usual.

Categories: Sales, Marketing and Branding, Technology Speakers

Booking Fee Range: $10,001 - $20,000 (About Fees)

Speaker Travels From: California - CA

In the book, the authors suggest that the Internet has done two things that fundamentally change our way of doing business. First, it radically shifts the balance of power between supply and demand, giving the demand side (customers) far more power. Second, it turns markets into conversations, where supply and demand is only a handshake apart, emulating pre-industrial marketplaces. Companies that remain disengaged from their markets, and continue to assault them with unwanted "messages," are in trouble. Doc Searls, an early observer of these trends, is senior editor for Linux Journal, and a leading figure in the Linux and Open Source software movements.

Searls also has an extensive background in publishing and broadcasting as well as marketing, public relations and advertising. The company he co-founded, Hodskins, Simone and Searls, became one of Silicon Valley's top high technology advertising and public relations agencies. Searls' work has appeared in OMNI, PC Magazine, The Industry Standard, The Sun, and many other publications. He has also appeared on ZDTV, CNBC and CNET Radio, along with many other radio and television stations, networks, and programs.

The Cluetrain Manifesto: The end of business as usual.
The Market Conversation: How the Internet rewrites the rules of marketing communications.
Hacking An Industry: How open source software is changing the nature of the software business.
The Web is NOT TV: There is no market for "messages".
PR has a PR problem: Why they don't give a Pulitzer for press releases.
The Electronic Whisper: How Web WOM (word of mouse) changes everything.
The New Character of Positioning: Where you come from matters more than where you're going.
The New Balance Of Power: The Customer is in charge.

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ORG .PW Afilias Architelos ARI Registry Services Cloud Registry dotMobi Dyn Inc. Hostway MarkMonitor Nominum Neustar Minds + Machines RegistryPro Sedari Verisign Zodiac Registry. Doc Searls. Author Joined on May 1, 2013. Total Post Views: 876 ...

Reframing the Infrastructure Debate - CircleID
CircleID
By Doc Searls. Doc Searls. Fast and reliable infrastructure of any kind is good for business. That it's debatable for the Internet shows we still don't understand what the Internet is — or how, compared to what it costs to build and maintain other ...

Science World Report

Cirrus Clouds Form Around Mineral Dust: How Humans Have an Impact
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If you look up in the sky on a relatively clear day, you may see the thin wisps of vapor that mark the formation of cirrus clouds. Now, researchers have discovered a little more about these clouds and how they form around mineral dust. (Photo : Flickr ...

We Live In a User-Driven World: It's Time to Adapt
Tech Cocktail
“This is a story of customer relations in the new age – an age when, to quote blogger and Cluetrain Manifesto co-author Doc Searls, '“consumer” is an industrial-age word, a broadcast-age word. It implies that we are all tied to our chairs, head back ...

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The Intention Economy: When Customers Take Charge

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