Larry Bailin Speaking Topics

• No One is Waiting for You to Get This Right – Upskill or Move Aside

  As we watch technological change become a part of everyday life, our customers are undergoing fundamental re-programming right before our eyes, developing new skills and biases that affect how they find and choose providers of the services and products they need.

  From quantum computing to AI, everything, the future is uncertain, but one thing is for sure: there are no accidental winners, so keep up, or you’ll be passed over by competitors and customers alike.

  In his fun, entertaining, and wildly relevant style, bestselling marketing author and award-winning keynote speaker Larry Bailin tackles the toughest marketing and sales topics facing businesses today and into the future. From the future of Google to AI’s role in customer acquisition, social media success, common failures, consumer behavior, persuasion, and much more.

  • Examples of what marketing is truly meant to create and how to tell if your marketing is hitting the mark or just costing you money.
  • AI and Marketing – The Hot Sauce Factor. AI is being put on everything. How does it inform your marketing strategies? How do you take full advantage and make AI marketing work for you?
  • The critical role of disruption in an increasingly noisy world. How do you cut through the clutter to be found and chosen?
  • Winning marketing strategies such as SEO, social media, content marketing, short-form video, AI optimization, and others, which ones yield the most valuable results and how do you leverage each one of them.
  • Creating winning connections that separate you from the competitors. Powerful persuasive messaging across all customer touchpoints, online and off.

• Marketing in an Apocalypse – Marketing Through the Turbulence. What It Takes to Be Great When It’s All on the Line

  Few of us have the luxury of not moving forward when the walls are coming down around us. Those who can push through adversity tend to come out the other side shot out of a cannon!

  Every business on the planet was and continues to be affected by the fallout from a (hopefully) once-in-a-lifetime global pandemic, and if you were one of the lucky ones to remain standing, you can never be caught flat-footed again!

  The fact is that an apocalypse is hiding around every corner. If it’s not a global pandemic, it’s a financial crash, or a technological innovation threatening your company’s very existence. We live with existential threats hovering around us constantly, so let’s behave as if tomorrow isn’t promised, because it’s not.

  Consumers have undergone a rapid behavior change; they have evolved into finely tuned machines that can find what they want, swipe past what they don’t and unless you disrupt them, they will never know you exist. What does this rapid change mean for the future? What fundamental shifts and trends can businesses of all types expect to see in the coming days, months, and years? Best-selling author and renowned keynote speaker Larry Bailin takes you on an in-depth journey of what’s changed in online (and offline) marketing and the shifts required to meet the moment of an AI-powered, socially connected world filled with more competition and an ever-evolving consumer.

  • Learn to create effective and efficient marketing under the pressure of extreme competition and technological change.
  • How to shift sales and marketing strategies for the new “next” and be completely prepared for rapid marketing and consumer transformation in the future.
  • Leverage emerging marketing trends that are creating strong consumer connections across AI, Google, TikTok, YouTube, Meta, and other connective platforms and learn which ones yield the greatest results.
  • Explore technological innovations like AI that are changing consumer expectations, buyer behavior, in-the-moment marketing, and assisted persuasion.
  • What are the new buying habits, motivations, and elevated consumer expectations? Determine which marketing strategies yield the greatest opportunity to connect with potential customers, and which are a waste of time.
  • How to leverage the world-changing power of AI, and why this is the time to claim a stake.

• Badass Marketer! – What it Takes to Be a Great Marketer and Beat Every Competitor™

  WARNING: The contents of this presentation can lead to uncontrollable revenue generation, dramatic spikes in bank balances, followed by fits of joy and happiness.

  Do you think you’re a good marketer? What about a great marketer? Do you know the difference between good and great? Once you know the difference, you’re on the path to being a Badass Marketer.

  In order for you to win, someone has to lose. Marketing has a core function, which is a fundamental of all marketing services, to grow a business. Whether that is through the awareness of traditional marketing or digital marketing’s ability to generate revenue, the goal is simple: grow the business and Beat Every Competitor.

  Too many marketers focus on being found and lack the skills necessary to be chosen.

  • Learn what it takes to win in a noisy world of unlimited choices and disloyal consumers.
  • Understand the new rules and sales and marketing, and how to adjust your way of thinking to maximize effectiveness and become a truly great marketer.
  • What works and what does not. Learn to spot marketing opportunities and leverage winning strategies designed to grow business.
  • Learn how to spot the perfect prospect and create connections that influence contact.

  Sales and marketing expert, bestselling author, and accomplished keynote speaker, Larry Bailin takes a fast-paced and fun deep look inside the belly of the marketing machines and shows us what’s new, what’s coming, what works, and how to make the best connections possible.

• No Hostage, No Pizza™ – Negotiating the labyrinth of sales pitfalls to create a win-win outcome

  To quote the poet Gibb, “You’ve got to give a little more than you’re asking for.”

  The concept of persuasion in sales and marketing requires both sides to win to achieve success. A give-and-take scenario will always beat a no-win one. So, what are you willing to give to get what you want? Do you even know what you want, and more importantly, what does the person on the other side of the table want?

  • You only get one shot to win; how do you take the best possible shot?
  • How to create a sales process that is designed to do nothing but win
  • Maintain a position of strength in a tough sales negotiation?
  • Developing a bold, disruptive pattern that persuades prospects
  • Learn the persuasive power of “different”
  • Understanding the mathematics of the perfect customer
  • How to use objections as the path forward
  • Crafting messages that move all conversations forward
  • Persuasive marketing skills that create sales opportunities

  Whether a seasoned sales or marketing professional or just starting out, bestselling author, master keynote speaker, and award-winning entrepreneur, Larry Bailin will take you on a journey that dives deep into the skills needed to develop winning habits and all the tools you need to be a master persuader.

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