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Chuck Reaves, CSP, CPAE, CSO

Founder of Twenty-One Associates, Inc.

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Chuck Reaves, CSP, CPAE, CSO Biography

More than 5,100 audiences all over the world have heard Chuck speak. He works with Fortune 500, SMBs, and start-ups to help them raise their prices and volumes simultaneously. He is pioneering advanced sales concepts such as Kaizen/Lean for Sales, Supply Chain Selling, Real Sales Automation, and the Q/Q Approach to Eliminating the Price Objection.

His ability to identify and implement extraordinary solutions to complex sales problems made him the highest producer out of 1,100 Account Executives at AT&T. He formed his own company and has continued inspiring and helping clients implement new sales strategies and processes. One failing start-up was able to increase their average selling price from $1500 to $45,000; another implemented a new sales strategy that became an industry standard, several clients were able to prepare for and engage in significant exit events.

The world's largest invitation-only membership organization for CEOs and senior executives has invited him to speak more than 1,100 times (and counting) and awarded him their "Impact Speaker of the Year" and "Lifetime Achievement" awards.

He served as the president of a 30 million dollar company, as a press secretary for a Congressional candidate, and has participated in sales calls for his clients. He is the author of seven books. For his volunteer efforts, he was named an Outstanding Georgis Citizen, has been invited to the White House twice, and has received recognition from numerous organizations and individuals. He is a decorated Vietnam Veteran and former subject matter expert on combat-related PTSD for CNN.

Speaking Topics
  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Videos
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VISTAGE Video

This is a quick overview of the programs I present to Vistage groups.
FAQs
  • HOW TO BOOK Chuck Reaves, CSP, CPAE, CSO?

    Our booking agents have successfully helped clients around the world secure talent like Chuck Reaves, CSP, CPAE, CSO for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Chuck Reaves, CSP, CPAE, CSO, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Chuck Reaves, CSP, CPAE, CSO or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Chuck Reaves, CSP, CPAE, CSO?

    Speaking fees for Chuck Reaves, CSP, CPAE, CSO, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Chuck Reaves, CSP, CPAE, CSO charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Chuck Reaves, CSP, CPAE, CSO, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Chuck Reaves, CSP, CPAE, CSO?

    All American Entertainment has successfully secured celebrity talent like Chuck Reaves, CSP, CPAE, CSO for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Reaves, CSP, CPAE, CSO for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Chuck Reaves, CSP, CPAE, CSO or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Chuck Reaves, CSP, CPAE, CSO or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

Founder of Twenty-One Associates, Inc.

Travels From:
Phoenix, AZ, USA
Speaking Fee:

Chuck Reaves, CSP, CPAE, CSO Biography

More than 5,100 audiences all over the world have heard Chuck speak. He works with Fortune 500, SMBs, and start-ups to help them raise their prices and volumes simultaneously. He is pioneering advanced sales concepts such as Kaizen/Lean for Sales, Supply Chain Selling, Real Sales Automation, and the Q/Q Approach to Eliminating the Price Objection.

His ability to identify and implement extraordinary solutions to complex sales problems made him the highest producer out of 1,100 Account Executives at AT&T. He formed his own company and has continued inspiring and helping clients implement new sales strategies and processes. One failing start-up was able to increase their average selling price from $1500 to $45,000; another implemented a new sales strategy that became an industry standard, several clients were able to prepare for and engage in significant exit events.

The world's largest invitation-only membership organization for CEOs and senior executives has invited him to speak more than 1,100 times (and counting) and awarded him their "Impact Speaker of the Year" and "Lifetime Achievement" awards.

He served as the president of a 30 million dollar company, as a press secretary for a Congressional candidate, and has participated in sales calls for his clients. He is the author of seven books. For his volunteer efforts, he was named an Outstanding Georgis Citizen, has been invited to the White House twice, and has received recognition from numerous organizations and individuals. He is a decorated Vietnam Veteran and former subject matter expert on combat-related PTSD for CNN.

Chuck Reaves, CSP, CPAE, CSO Speaking Topics

  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Chuck Reaves, CSP, CPAE, CSO Videos

  • Sales Planning 2023-2024
    Some of the latest influences in professional selling are discussed here. The influence of Artificial Intelligence and the potential impact the...
  • Chuck Reaves Demo for Bureaus
    The two essential elements of a presentation are CONTENT and DELIVERY. This demo reel will help you determine if Chuck's delivery style is right for...
  • The GRID - The Most Powerful Sales Presentation Tool Yet
    Make every presentation interactive. Allow buyers to control the topic while you control the content.

FAQs on booking Chuck Reaves, CSP, CPAE, CSO

  • How to book Chuck Reaves, CSP, CPAE, CSO?

    Our booking agents have successfully helped clients around the world secure talent like Chuck Reaves, CSP, CPAE, CSO for both live and virtual events for over 20 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Chuck Reaves, CSP, CPAE, CSO, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Chuck Reaves, CSP, CPAE, CSO or any other celebrity of your choice.
  • How much does it cost to book Chuck Reaves, CSP, CPAE, CSO?

    Speaking fees for Chuck Reaves, CSP, CPAE, CSO, or any other keynote speakers and celebrities, are determined based on a number of factors and may change without notice. The amount that Chuck Reaves, CSP, CPAE, CSO charges to speak often varies according to the circumstances, including their schedule, market conditions, length of presentation, and the location of the event. The speaker fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Chuck Reaves, CSP, CPAE, CSO, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Chuck Reaves, CSP, CPAE, CSO?

    All American Entertainment has successfully secured celebrity talent like Chuck Reaves, CSP, CPAE, CSO for clients worldwide for more than 20 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Reaves, CSP, CPAE, CSO for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Chuck Reaves, CSP, CPAE, CSO or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Chuck Reaves, CSP, CPAE, CSO or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Chuck Reaves, CSP, CPAE, CSO is a keynote speaker and industry expert who speaks on a wide range of topics such as EXselling in a Recession, EXselling In-depth - Helping Buyers Sell Themselves, Customer Service as a Profit Center, Authentic Leaders are Heroes, Value-Added Selling and Customer Servicing. The estimated speaking fee range to book Chuck Reaves, CSP, CPAE, CSO for your event is $20,000 - $30,000. Chuck Reaves, CSP, CPAE, CSO generally travels from Phoenix, AZ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Mark C. Thompson, Afterburner, Rob Waldo Waldman and David Stillman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chuck Reaves, CSP, CPAE, CSO for an upcoming live or virtual event.

Chuck Reaves, CSP, CPAE, CSO Speaking Topics

  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Chuck Reaves, CSP, CPAE, CSO Speaker Videos

  • Sales Planning 2023-2024
    Some of the latest influences in professional selling are discussed here. The influence of Artificial Intelligence and the potential impact the economy, regulations, and other will have factors are...
    Chuck Reaves Demo for Bureaus
    The two essential elements of a presentation are CONTENT and DELIVERY. This demo reel will help you determine if Chuck's delivery style is right for your group. Your content will be developed...
  • The GRID - The Most Powerful Sales Presentation Tool Yet
    Make every presentation interactive. Allow buyers to control the topic while you control the content.
    VISTAGE Video
    This is a quick overview of the programs I present to Vistage groups.
  • Mila Makes a Sales Call Using The GRID
    Motivational Minute - Share it with a friend

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Speakers Similar to Chuck Reaves, CSP, CPAE, CSO

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.

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