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Chuck Reaves, CSP, CPAE, CSO

Founder of Twenty-One Associates, Inc.

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Chuck Reaves, CSP, CPAE, CSO Biography

More than 5,100 audiences all over the world have heard Chuck speak. He works with Fortune 500, SMBs, and start-ups to help them raise their prices and volumes simultaneously. He is pioneering advanced sales concepts such as Kaizen/Lean for Sales, Supply Chain Selling, Real Sales Automation, and the Q/Q Approach to Eliminating the Price Objection.

His ability to identify and implement extraordinary solutions to complex sales problems made him the highest producer out of 1,100 Account Executives at AT&T. He formed his own company and has continued inspiring and helping clients implement new sales strategies and processes. One failing start-up was able to increase their average selling price from $1500 to $45,000; another implemented a new sales strategy that became an industry standard, several clients were able to prepare for and engage in significant exit events.

The world's largest invitation-only membership organization for CEOs and senior executives has invited him to speak more than 1,100 times (and counting) and awarded him their "Impact Speaker of the Year" and "Lifetime Achievement" awards.

He served as the president of a 30 million dollar company, as a press secretary for a Congressional candidate, and has participated in sales calls for his clients. He is the author of seven books. For his volunteer efforts, he was named an Outstanding Georgis Citizen, has been invited to the White House twice, and has received recognition from numerous organizations and individuals. He is a decorated Vietnam Veteran and former subject matter expert on combat-related PTSD for CNN.

Speaking Topics
  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Videos
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VISTAGE Video

This is a quick overview of the programs I present to Vistage groups.
FAQs
  • How do I book Chuck Reaves, CSP, CPAE, CSO to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Chuck Reaves, CSP, CPAE, CSO for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Chuck Reaves, CSP, CPAE, CSO, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Chuck Reaves, CSP, CPAE, CSO or any other speaker of your choice.
  • What are the speaker fees for Chuck Reaves, CSP, CPAE, CSO

    Speaking fees for Chuck Reaves, CSP, CPAE, CSO, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chuck Reaves, CSP, CPAE, CSO are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Chuck Reaves, CSP, CPAE, CSO, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Chuck Reaves, CSP, CPAE, CSO speak about?

  • Where does Chuck Reaves, CSP, CPAE, CSO travel from?

    Chuck Reaves, CSP, CPAE, CSO generally travels from Phoenix, AZ, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Chuck Reaves, CSP, CPAE, CSO’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chuck Reaves, CSP, CPAE, CSO for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Reaves, CSP, CPAE, CSO for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Chuck Reaves, CSP, CPAE, CSO or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
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Founder of Twenty-One Associates, Inc.

Travels From:
Phoenix, AZ, USA
Speaking Fee:

Chuck Reaves, CSP, CPAE, CSO Biography

More than 5,100 audiences all over the world have heard Chuck speak. He works with Fortune 500, SMBs, and start-ups to help them raise their prices and volumes simultaneously. He is pioneering advanced sales concepts such as Kaizen/Lean for Sales, Supply Chain Selling, Real Sales Automation, and the Q/Q Approach to Eliminating the Price Objection.

His ability to identify and implement extraordinary solutions to complex sales problems made him the highest producer out of 1,100 Account Executives at AT&T. He formed his own company and has continued inspiring and helping clients implement new sales strategies and processes. One failing start-up was able to increase their average selling price from $1500 to $45,000; another implemented a new sales strategy that became an industry standard, several clients were able to prepare for and engage in significant exit events.

The world's largest invitation-only membership organization for CEOs and senior executives has invited him to speak more than 1,100 times (and counting) and awarded him their "Impact Speaker of the Year" and "Lifetime Achievement" awards.

He served as the president of a 30 million dollar company, as a press secretary for a Congressional candidate, and has participated in sales calls for his clients. He is the author of seven books. For his volunteer efforts, he was named an Outstanding Georgis Citizen, has been invited to the White House twice, and has received recognition from numerous organizations and individuals. He is a decorated Vietnam Veteran and former subject matter expert on combat-related PTSD for CNN.

Chuck Reaves, CSP, CPAE, CSO Speaking Topics

  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Chuck Reaves, CSP, CPAE, CSO Videos

  • Sales Planning 2023-2024
    Some of the latest influences in professional selling are discussed here. The influence of Artificial Intelligence and the potential impact the...
  • Chuck Reaves Demo for Bureaus
    The two essential elements of a presentation are CONTENT and DELIVERY. This demo reel will help you determine if Chuck's delivery style is right for...
  • The GRID - The Most Powerful Sales Presentation Tool Yet
    Make every presentation interactive. Allow buyers to control the topic while you control the content.

FAQs on booking Chuck Reaves, CSP, CPAE, CSO

  • How do I book Chuck Reaves, CSP, CPAE, CSO to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Chuck Reaves, CSP, CPAE, CSO for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Chuck Reaves, CSP, CPAE, CSO, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Chuck Reaves, CSP, CPAE, CSO or any other speaker of your choice.
  • What are the speaker fees for Chuck Reaves, CSP, CPAE, CSO

    Speaking fees for Chuck Reaves, CSP, CPAE, CSO, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Chuck Reaves, CSP, CPAE, CSO are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Chuck Reaves, CSP, CPAE, CSO, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Chuck Reaves, CSP, CPAE, CSO speak about?

  • Where does Chuck Reaves, CSP, CPAE, CSO travel from?

    Chuck Reaves, CSP, CPAE, CSO generally travels from Phoenix, AZ, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Chuck Reaves, CSP, CPAE, CSO’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Chuck Reaves, CSP, CPAE, CSO for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Chuck Reaves, CSP, CPAE, CSO for your next private or corporate function.
  • What is a full-service speaker booking agency?

    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Chuck Reaves, CSP, CPAE, CSO or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
  • Why is AAE Speakers Bureau different from other booking agencies?

    If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.

Chuck Reaves, CSP, CPAE, CSO is a keynote speaker and industry expert who speaks on a wide range of topics such as EXselling in a Recession, EXselling In-depth - Helping Buyers Sell Themselves, Customer Service as a Profit Center, Authentic Leaders are Heroes, Value-Added Selling and Customer Servicing. The estimated speaking fee range to book Chuck Reaves, CSP, CPAE, CSO for your event is $20,000 - $30,000. Chuck Reaves, CSP, CPAE, CSO generally travels from Phoenix, AZ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Erik Qualman, Mark C. Thompson, Afterburner, Rob Waldo Waldman and David Stillman. Contact All American Speakers for ratings, reviews, videos and information on scheduling Chuck Reaves, CSP, CPAE, CSO for an upcoming live or virtual event.

Chuck Reaves, CSP, CPAE, CSO Speaking Topics

  • EXselling in a Recession

    Buyers use the same tools and processes that salespeople use – sometimes more effectively. Artificial Intelligence, Artificial Reality, and intelligent apps are becoming commonplace. Kaizen (for Sales), Business Function Selling, and other processes are as useful now for managing the buying activities as they are for selling. EXselling is how sales professionals help their customers sell themselves.

    Chuck began his sales career with the largest corporation in the world during a recession. In his first full year as an account executive, he was the highest producer out of 1,100 people in his division, selling voice and data networks and equipment. As a National Account Manager, Chuck built a team that took the last-place account into the top five in nine months.

    Since becoming a Sales Developer, he has helped numerous clients excel in economic and industry recessions. One high-tech company grew its average sale from $1500 to $45,000 in less than two years. He served as president of a thirty-million-dollar bakery in a turn-around. Working with investors, he helps struggling organizations find new and better revenue-generation processes and opportunities.

    Reaves believes that sales is a science: Measurable, Predictable, and Replicable. But like other sciences, it evolves. The advancements in professional selling have been accelerating for decades and are now growing exponentially.

    Audience Take-Aways

    • The principles of EXselling
    • Seven activities organizations can use to capitalize on AI and other changes – and three they must employ
    • Chuck teaches principles, not techniques, so the attendees can develop the best implementation strategies for their markets and industries
    • He tailors his presentations to address the primary needs of the audience members while incorporating the latest updates in technologies and processes (he has even updated his presentation while being introduced!)
    • His extensive library of e-Learning resources offers attendees follow-up support, much of it free

    Content and materials are updated weekly.

    “In the history of recorded time, no customer has ever said, ‘Your price is too high,’ and meant it.” – Chuckism #6

  • EXselling In-depth - Helping Buyers Sell Themselves

    Buyers are becoming increasingly sophisticated.

    “Most buyers are better at buying than salespeople are at selling.” – Chuckism #15

    “Many buyers are better at selling than salespeople are.” – Chuckism #16

    The response to the pandemic gave buyers opportunities to use technology better and faster. Knowingly or unaware, they conducted their own needs analyses, feature-benefit analyses, and cost justifications. As a result, they became more proficient in selling AND buying.

    Economic pressures, accelerated technological introductions, and demographic shifts have made professional selling more complex. Meanwhile, sales principles have not changed. Ethics, integrity, quality, customer focus, and exceeding buyer expectations still form the foundation of professional selling. Chuck builds this content on decades of helping 5,000+ audiences worldwide improve their sales, leadership, and personal abilities.

    Audience Take-Aways:

    • How to help buyers sell themselves using
    • Proven professional sales principles
    • Interaction rather than presentation
    • Targeted messaging
    • Blended Selling
    • How to make the most of new technologies such as AI
    • How to avoid mistakes using new technologies such as AI
    • Implementing Sales Enablement for effective profit generation

  • Customer Service as a Profit Center

    Your customers will no longer compare your level of customer service with that of your competitor; they will now compare your level of service with that of every vendor they deal with – personally and professionally. – Chuckism #13

    For every dollar we spend to retain an account, it takes six dollars to close a new one.

    Every customer-facing employee has opportunities to enhance or damage customer relationships. Customers will often take the word of a customer service person over the word of a salesperson when addressing upgrades or other additional sales.

    With new tools and processes, customer service efforts can become profitable. By capitalizing on the abilities of the people who are attracted to serving, organizations can increase their revenues while lowering their sales expenses.

    Every customer we have knows at least one other customer we could have.” – Chuckism #11

    Audience Take-Aways:

    • Principles of Customer Servicing (the profit model)
    • Three types of accounts
    • Six types of customers
    • Why improved customer service is important
    • How to help CSRs develop and implement a new customer service strategy

  • Authentic Leaders are Heroes

    Everything I should have learned about leadership I could have learned in Vietnam.

    “Everything a leader says is amplified; everything they do is magnified.” – Chuckism #25

    “There are no extraordinary people; there are only ordinary people who are doing things that others perceive to be extraordinary.” – Chuckism #35

    There are many leadership styles. The “right” type is what is right for the person, the organization, and the followers. As organizations mature, leadership must mature. As organizations increase in size, communication from the highest to the lowest levels becomes increasingly cloudy.

    This program is built on Chuck’s one-on-one experiences with leaders: great and not-so-great, as well as his study of famous leaders from all walks of life. And he draws on his initiation into leadership as a twenty-year-old squad leader in Vietnam, earning him the Bronze Star Medal.

    Audience Take-Aways:

    • Learn how to determine which leadership style is right for you now
    • How to develop leaders from within the organization
    • Understanding the “Big Chair/Little Chair” concept – when it is time to move on
    • Saying “no” more often

  • Value-Added Selling

    "In the history of recorded time, no customer has ever said, 'Your price is too high,' and meant it." That is Chuckism #6, a foundation for his extensive library of materials, including e-Learning, multimedia, and print. Chuck builds his content on past and current real-world experiences in the marketplace. It is updated weekly based on changes in technologies, processes, and demographics. Value-Added Selling in the Post-Pandemic Era is a popular topic that incorporates the most recent changes in sales and includes insights into how to develop new tools and processes for overcoming or eliminating the price objection. Executive-Level Selling introduces sales leadership to the Chief Sales Officer CSO concept.

  • Customer Servicing

    This topic is a sales approach to customer service and can change a customer service department into a profit center. It gives new insights into managing satisfied and dissatisfied customers based on the three categories of customers and six different types of customers. However, people who choose customer service as a career typically do not want to sell. Customers are sometimes more likely to take the word of a customer service person rather than a salesperson – learn how to capitalize on that.

Chuck Reaves, CSP, CPAE, CSO Speaker Videos

  • Sales Planning 2023-2024
    Some of the latest influences in professional selling are discussed here. The influence of Artificial Intelligence and the potential impact the economy, regulations, and other will have factors are...
    Chuck Reaves Demo for Bureaus
    The two essential elements of a presentation are CONTENT and DELIVERY. This demo reel will help you determine if Chuck's delivery style is right for your group. Your content will be developed...
  • The GRID - The Most Powerful Sales Presentation Tool Yet
    Make every presentation interactive. Allow buyers to control the topic while you control the content.
    VISTAGE Video
    This is a quick overview of the programs I present to Vistage groups.
  • Mila Makes a Sales Call Using The GRID
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Speakers Similar to Chuck Reaves, CSP, CPAE, CSO

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