Entrepreneur & Beauty Industry Innovator; Founder & CEO of It's a 10 Haircare; Creator of "Miracle Leave-In"

Miami, FL, USA
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Carolyn Aronson Biography

Carolyn Aronson is an entrepreneur, philanthropist, and the founder and CEO of It's a 10 Haircare, a female-owned professional hair care brand. With more than 20 years of experience as a professional stylist and salon owner, Aronson identified the need for effective hair care products that deliver on their promises. She established It's a 10 Haircare after observing that many brands offered numerous products with single benefits and unclear claims. Aronson created the signature "Miracle Leave-In," which became the cornerstone of her brand. She distributed samples directly to hairdressers, whose enthusiasm for the product contributed to its widespread popularity.

The "Miracle Leave-In" formula has reached customers globally, with millions of bottles sold annually. After acquiring full ownership of the company, Aronson expanded It's a 10 Haircare from distribution in two countries to 73 countries, increasing retail sales significantly. The brand is recognized as one of the few Hispanic- and female-owned companies in the hair care industry and was the first to air a Super Bowl commercial. It's a 10 Haircare products are sold in more than 40,000 salons and retailers worldwide.

As CEO, Aronson has overseen the growth of It's a 10 Haircare and launched related brands such as "Be A 10 Cosmetics" and "Rewind It 10." Her business portfolio also includes It's a 10 Hair Tools, EX10SIONS, It's a 10 Records, a yacht chartering company, Fat Cloud Aviation, and commercial real estate through YOLO Enterprises. Aronson emphasizes diversity and community engagement, exemplified by the founding of National Love Your Hair Day, observed annually in October.

Aronson's work has been recognized in both the business and beauty industries. She was named to Forbes 50 Over 50 list and received the Gold Stevie Award for Best Entrepreneur in Consumer Products. Additional honors include South Florida Business Journal Ultimate CEOs, the CT Barber Expo Barber Grammys Lifetime Achievement Award, the INC. Female Founder 250 List, and NEW YOU Beauty Executive of the Year. Aronson established the Carolyn Aronson Beauty Scholarship to support individuals pursuing careers in the beauty industry and received the Spirit of Life Award from City of Hope for her philanthropic efforts.

Aronson is also active as a speaker and philanthropist, advocating for underrepresented individuals. Her expertise spans the beauty, yachting, real estate, and aviation industries. Aronson's journey from hairstylist to owner of a global beauty brand highlights her experience in entrepreneurship, business growth, and innovation within the professional hair care sector.

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Speaker profile last updated by AAE Talent Team on 10/29/2026.

Carolyn Aronson Videos

Carolyn Aronson: From Foster Care to Building a Billion-Dollar Beauty Empire  | Against All Odds

Carolyn Aronson: From Foster Care to Building a Billion-Dollar Beauty Empire | Against All Odds

🛎 If You're New Subscribe ► http://bit.ly/SubYrisPalmer Carolyn Aronson: From Foster Care to Building a Billion-Dollar Beauty Empire |...

How CEO Carolyn Aronson built a beauty empire

How CEO Carolyn Aronson built a beauty empire

It's A 10 Haircare CEO Carolyn Aronson is a visionary leader in the hair care community: Her innovative approach and commitment to quality has led to...

Carolyn Aronson  - NEW YOU Feature Interview

Carolyn Aronson - NEW YOU Feature Interview

NEW YOU Feature Interview with Carolyn Aronson CEO and Founder of It's a 10 Haircare.

  • How do I book Carolyn Aronson to speak at my event?

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  • What topics does Carolyn Aronson speak about?

    Carolyn Aronson is a keynote speaker and industry expert whose speaking topics include Art & Design, Beauty, Business Authors, Entrepreneurship, Executive Leadership, Hispanic Heritage, Influential Women, Storytelling, Women in Business
  • Where does Carolyn Aronson travel from?

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Carolyn Aronson is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Carolyn Aronson for your event is available upon request. Carolyn Aronson generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Kathy Ireland, Sophia Amoruso, Maky Zanganeh, Ari Krzyzek and Babba Rivera. Contact All American Speakers for ratings, reviews, videos and information on scheduling Carolyn Aronson for an upcoming live or virtual event.

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