Head of Technical Partnerships for the Cadillac Formula 1® Team; High-Performance Culture and Team Leadership Speaker

London, UK
Live Event: $5,000 - $10,000 Virtual Event: Please Contact More Fee Info

Al Peasland Biography

Al Peasland is the former Head of Technical Partnerships at the Cadillac Formula 1 Team, who translates complex engineering into commercial value for sponsors and stakeholders.

Over 20 years in Formula One sponsorship, Peasland built significant growth in partnership portfolios for three of the sport's most recognized teams, sharing in four drivers' and four constructors' world championship titles. He is a Chartered Engineer, a Fellow of the Institution of Mechanical Engineers, and a member of the Chartered Institute of Marketing.

Known within the paddock as "the engineer in marketing" for his ability to turn deep technical knowledge into commercial and cultural insight, Peasland draws on two decades inside elite Formula One teams. He shows organizations how a clear mission, a continuous improvement mindset, and disciplined cross-functional teamwork combine to produce sustained high performance under pressure.

Audiences leave with practical lessons on building positive team culture, aligning large teams around a common goal, and applying a measure-analyze-develop-repeat approach to continuous improvement. He illustrates this through the split-second choreography of an F1 pit stop and the balance of taking the job seriously without taking yourself too seriously.

BOOK Al Peasland

Speaker profile last updated by AAE Talent Team on 10/28/2026.

Al Peasland Speaking Topics

  • Lessons From Formula One

    Al Peasland takes audiences behind the scenes of Formula One to show the business and teamwork lessons hiding inside the race. Drawing on 20 years in senior leadership across three of the sport's teams, Al explores how a clear mission, a continuous improvement culture, and disciplined cross-functional teamwork combine under pressure. Using the pit stop as the ultimate example of measured, repeatable performance, he leaves audiences with a practical model for aligning large teams around one goal while keeping perspective.

Al Peasland Videos

The Better Man Podcast with Al Peasland

The Better Man Podcast with Al Peasland

An accomplished public speaker, delivering keynotes to audiences around the world in places like MGM Grand Main Arena, Vegas, Al is passionate about...

  • How do I book Al Peasland to speak at my event?

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  • What are the speaker fees for Al Peasland

    Speaking fees for Al Peasland, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Al Peasland are under $10,000 for live events and available upon request for virtual events. For the most current speaking fee to hire Al Peasland, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Al Peasland speak about?

  • Where does Al Peasland travel from?

    Al Peasland generally travels from London, UK, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Al Peasland is a keynote speaker and industry expert who speaks on a wide range of topics such as Lessons From Formula One. The estimated speaking fee range to book Al Peasland for your event is available upon request. Al Peasland generally travels from London, UK and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Felicia M. L. Davis, Patrick Houlahan, Xevi Pujolar, Mariana Atencio and Rich Horwath. Contact All American Speakers for ratings, reviews, videos and information on scheduling Al Peasland for an upcoming live or virtual event.

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