Senior Formula 1 Head of Trackside Engineering & Racing Director; Systems Architect for High-Performance Teams

Switzerland
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Xevi Pujolar Biography

Xevi Pujolar is a former Formula One Racing Director and senior engineering leader, with more than 25 years shaping decision-making under pressure at the highest level of international motorsport.

Across 23 years in Formula One, including roles at Jaguar, Williams, Toro Rosso, and Sauber, he built and led high-performance engineering teams making high-stakes calls under extreme time pressure, culminating in his role as Racing Director, where he led Sauber to its best Constructors' Championship result in a decade.

Pujolar translates the systems behind Formula One performance, not just the results, into practical lessons for business leaders navigating change, transformation, and scale. Having worked directly alongside elite drivers, including Max Verstappen, Kimi Räikkönen, and Charles Leclerc, and Formula One team principals, he brings a view built across four Formula One teams, spanning the human, technical, and leadership dimensions of performance under pressure.

Audiences leave with a practical model for decision-making under pressure, an understanding of how elite teams stay aligned through rapid change, and ways to apply data-driven execution to their own organizations. His perspective is grounded in Sauber's transformation from the back of the grid to fastest pit stops in 2024.

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Speaker profile last updated by AAE Talent Team on 10/28/2026.

Xevi Pujolar Speaking Topics

  • Built for Performance: What Business Leaders Can Learn from Formula One

    What does it take to perform when every decision matters? Drawing on more than two decades at the highest level of Formula One, Xevi Pujolar shows how elite teams prepare, align, and execute under extreme pressure. He translates the principles behind race-day performance into practical lessons for business leaders, covering the discipline required to stay decisive and aligned when speed, complexity, and uncertainty are working against you, drawn from real experience at the pinnacle of motorsport.

  • Decision Architecture: Leading Through Change, Transformation, and Scale

    How do organizations maintain speed and clarity while restructuring, scaling, or navigating major change? Drawing on his experience leading Formula One engineering organizations, including Sauber's transformation towards Audi's entry, Xevi Pujolar explores how clear decision rights, accountability, communication, and operating structures let organizations change without losing execution. He shows leaders how to redesign these structures under real time pressure so transformation and delivery can run in parallel.

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Xevi Pujolar Videos

Xavi Pujolar - Universidad Europea

Xavi Pujolar - Universidad Europea

Entrevista exclusiva con Xavi Pujolar

Xavi Pujolar - Pole Position OS

Xavi Pujolar - Pole Position OS

How to Build a High Performance Team & Operate Like an F1 Team

  • How do I book Xevi Pujolar to speak at my event?

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  • What topics does Xevi Pujolar speak about?

  • Where does Xevi Pujolar travel from?

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Xevi Pujolar is a keynote speaker and industry expert who speaks on a wide range of topics such as Built for Performance: What Business Leaders Can Learn from Formula One, Decision Architecture: Leading Through Change, Transformation, and Scale, From Talent to Precision: Building High-Performance Teams, AI, Data, and Decision-Making: Lessons from Formula One and Group Flow: When Teams Perform as One. The estimated speaking fee range to book Xevi Pujolar for your event is available upon request. Xevi Pujolar generally travels from Switzerland and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Felicia M. L. Davis, Gary Foote, Mike Walsh, Nick Propper and Dan Chuparkoff. Contact All American Speakers for ratings, reviews, videos and information on scheduling Xevi Pujolar for an upcoming live or virtual event.

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