AI, Leadership & Brand Transformation Expert; Former Amazon and LVMH Global Executive; Bestselling Author of "Eat the Donkey"
Anthony Reeves Biography
Anthony Reeves has spent 20 years figuring out one thing: how brands stay distinctly themselves inside ecosystems that want to make everyone the same. Reeves grew up in one of the loneliest and most hostile places in the world and survived some of the loneliest and most hostile boardrooms on earth. He has the scar tissue to prove it.
At LVMH, Reeves was chief marketing officer of the company's startup house, scaling acquired brands to compete alongside the world’s biggest luxury houses without losing what made them worth acquiring. At Amazon, he led an internal division during the platform's fastest growth period, running Super Bowl campaigns and building the quality standards that determined how every brand showed up on the platform. At WPP, Reeves helped pull Nike off Amazon when the platform was hurting the brand and served as agency of record for Airbnb, scaling its media from $200 million to nearly $800 million per year and helping the company avoid bankruptcy.
As global head of brand and creative at Kohler Co., Reeves took a 152-year-old American brand through a different kind of bet, refusing to use AI-generated people in its advertising and reimagining how products are seen across retail platforms.
Reeves is a three-time Cannes Lions keynote speaker, a Campaign of the Year winner, and the first male recipient of the 3% Conference Award. He is also the author of "Eat the Donkey: Why Great Companies Embrace Discomfort," which debuted in 2026 and received a Kirkus star review, which only 1 percent of indie authors receive. In 2017, Reeves spoke on a major international stage about AI.
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Anthony Reeves Speaking Topics
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Discomfort Is the Strategy: What the World’s Most Distinctive Brands Do That Most Companies Won’t
Less than 1% of the world has ever run a marathon. We celebrate the medal, the finish line photo. We never talk about the discomfort that got them there. The same is true in business.
Every company’s best moment came after an uncomfortable one. But most organizations are doing everything they can to avoid that discomfort, and it’s quietly killing them.
Using his Foundation Theory framework, Anthony Reeves shows how the most distinctive companies build an unchanging core: a set of foundations, principles, and characteristics that no market shift, competitor move, or algorithm can replicate.
But foundation alone isn’t enough. Anthony also shows audiences how to master the rhythm between Explorer State and Static State: knowing when to push into discomfort and when to consolidate. The brands that get this rhythm right are loved across generations.For CMOs, brand leaders, and creative executives dealing with AI-compressed differentiation and the pressure to optimize at the expense of identity.
- Identify where your brand is drifting toward sameness and what it’s costing you
- Build a Foundation that makes your hardest brand decisions easier
- Learn the Explorer/Static rhythm that keeps iconic brands sharp
Walk away with the Foundation Theory framework to apply immediately.
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The Identity Advantage: Why the Most Valuable Brands Are Built on What They’ll Never Change And How AI impacts That.
For executive teams facing disruption, growth, and the pressure to modernize without losing what makes them irreplaceable.
- Understand why optimization without foundation erodes long-term brand value
- Define the non-negotiables that protect culture and identity at scale
- See why the uncomfortable conversations build lasting companies
Leave with a framework to audit and protect what makes you distinct.
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How do I book Anthony Reeves to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Anthony Reeves for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Anthony Reeves, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Anthony Reeves or any other speaker of your choice. -
What are the speaker fees for Anthony Reeves
Speaking fees for Anthony Reeves, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Anthony Reeves are $30,000 - $50,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Anthony Reeves, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Anthony Reeves speak about?
Anthony Reeves is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business Authors, Business Growth, Business Leadership, Change Management, Creativity, Digital Transformation, Executive Leadership, Leadership, Marketing, Workshop -
Where does Anthony Reeves travel from?
Anthony Reeves generally travels from Wisconsin, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Anthony Reeves’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Anthony Reeves for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Anthony Reeves for your next private or corporate function. -
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Anthony Reeves is a keynote speaker and industry expert who speaks on a wide range of topics such as Discomfort Is the Strategy: What the World’s Most Distinctive Brands Do That Most Companies Won’t, The Identity Advantage: Why the Most Valuable Brands Are Built on What They’ll Never Change And How AI impacts That. and The Foundation Theory. The estimated speaking fee range to book Anthony Reeves for your event is $30,000 - $50,000. Anthony Reeves generally travels from WI, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are R "Ray" Wang, Doug Lipp, Matt Epstein, Anthony Tuggle and Barry O'Reilly. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anthony Reeves for an upcoming live or virtual event.
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