Pricing & Value Creation Expert, PhD; Author & Host of the *Impact Pricing* Podcast

Reno, NV, USA

Mark Stiving Biography

Mark Stiving doesn't just teach pricing; he transforms how companies capture their true worth. With his PhD in Pricing from UC Berkeley and 25+ years helping hundreds of companies from Cisco to CrowdStrike, Stiving brings the calm confidence of someone who's seen every pricing challenge and knows exactly how to solve it. His obsession with pricing started early. As a kid grocery shopping, he noticed every cereal box ended in .99 and wondered why. That curiosity never left him. But the real breakthrough came from a painful personal experience that taught him you can't solve problems until you truly understand how others think and make decisions. That insight became the foundation of his approach to understanding buyers.

Stiving draws audiences in with stories and insights delivered with the quiet authority of someone who's built and sold businesses, authored four books including "Selling Value" and "Instant Profits," and hosts the popular Impact Pricing podcast. He doesn't motivate with rah-rah speeches, he transforms thinking with proven frameworks you can implement immediately.

When he's not helping companies capture their worth, you'll find Stiving flying his own plane around the Reno skies, where he lives with his wife, Carol. A former mountain biker, paraglider, scuba instructor, and white-water kayaker, he has always been drawn to activities that require both calculated risk and complete focus, much like the pricing strategies he teaches.

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Speaker profile last updated by AAE Talent Team on 05/05/2026.

Mark Stiving Speaking Topics

  • Selling Value

    How to Win More Business at Higher Prices

    Your sales team is trapped in a price war they can't win. Every conversation defaults to discounts. Every competitor seems cheaper. Every deal feels like a race to the bottom.

    The Hidden Truth: This isn't a pricing problem; it's a value communication problem. When buyers focus on price, it's because they don't fully grasp the value of what you're selling.

    In this keynote, award-winning author and speaker Mark Stiving will reveal:

    • Why buyers default to price comparisons (and the psychology behind it)
    • How to identify prospects who will pay premium prices for premium value
    • The exact frameworks that shift conversations from cost to value
    • Negotiation strategies that preserve margins while closing more deals
    • Real techniques to quantify your value in dollars, not features

    The Bottom Line: Stop competing on price. Start winning on value and watch your margins transform.

    Perfect For:

    • Sales teams and revenue organizations
    • Sales leadership and management
    • B2B companies facing pricing pressure
    • Professional services firms
    • Technology and software companies
    • Sales conferences and training events

  • Erase Buyer Disconnect

    Turn Hidden Value into Revenue Growth

    You deliver massive value to your customers, but do you capture your fair share of that value? For most companies, the answer is a depressing, "no."

    The Hidden Truth: This disconnect isn't about your capabilities; it's about the gap between the value you deliver and the value they perceive. When buyers can't see your full impact, they make decisions that hurt both of you.

    In this keynote, award-winning author and speaker Mark Stiving will uncover:

    • Why smart buyers consistently undervalue exceptional solutions (and how to fix it)
    • The psychology behind how people assign worth to business decisions
    • How to identify segments that recognize and reward true value
    • Proven frameworks to quantify and communicate your impact in terms that matter

    Your Bottom Line: Stop being undervalued. Start capturing what you're worth and watch your business transform.

    Perfect For:

    • Leadership teams and executive audiences
    • Revenue executives and growth leaders
    • Association conferences and industry events
    • Companies struggling with commoditization
    • Organizations with complex or transformational solutions

Read More +

Mark Stiving Videos

Mark Stiving - The Exit Plan Podcast

Mark Stiving - The Exit Plan Podcast

Pricing strategies

Mark Stiving - Pricing Educator

Mark Stiving - Pricing Educator

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  • How do I book Mark Stiving to speak at my event?

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  • What are the speaker fees for Mark Stiving

    Speaking fees for Mark Stiving, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Mark Stiving are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Mark Stiving, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Mark Stiving speak about?

    Mark Stiving is a keynote speaker and industry expert whose speaking topics include Business, Business Authors, Business Growth, Customer Experience, Podcast Host, Sales
  • Where does Mark Stiving travel from?

    Mark Stiving generally travels from Reno, NV, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Mark Stiving’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Mark Stiving for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Mark Stiving for your next private or corporate function.
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Mark Stiving is a keynote speaker and industry expert who speaks on a wide range of topics such as Selling Value, Erase Buyer Disconnect, Instant Profits and Pricing AI. The estimated speaking fee range to book Mark Stiving for your event is $20,000 - $30,000. Mark Stiving generally travels from Reno, NV, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, James Sinclair, Karl Lillrud, David C. Baker and Ross Shafer. Contact All American Speakers for ratings, reviews, videos and information on scheduling Mark Stiving for an upcoming live or virtual event.

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