Dr. Shonna Waters

Organizational Transformation Expert & CEO of Fractional Insights; Award-Winning Author of "The Coaching Shift: How A Coaching Mindset and Skills Can Change You"

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Washington, DC, USA
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Dr. Shonna Waters Biography

Dr. Shonna Waters PhD translates psychological science into engineered business systems that deliver quantifiable financial returns for enterprise leaders. As co-founder and CEO of Fractional Insights, she brings a strategic architect’s mindset to human capital investments—designing measurable frameworks that align workforce performance with C-suite priorities.

Dr. Waters’ expertise in systems design and organizational transformation has established her as a sought-after advisor for executives navigating complex workforce challenges. At BetterUp, where she was among the first 50 employees and founding scientist, Dr. Waters architected enterprise-wide assessment and coaching methodologies that helped drive the company’s growth, garnering a $4.7 billion valuation during her tenure. Her pioneering measurement frameworks transformed coaching from an HR expense to a data-backed strategic investment, repositioning human development as a driver of shareholder value.

As a former government executive, Dr. Waters led the comprehensive redesign of foundational talent systems—including promotion, performance management and recognition frameworks—that enhanced organizational performance while reducing administrative burden. This systems-level expertise is complemented by her experience developing sophisticated talent assessments that predict high performance across specialized roles, creating automated tools that drive both efficiency and performance.

Dr. Waters’ executive advisory work combines scientific precision with commercial pragmatism, focusing on: architecting human capital systems that create exponential returns on investments; developing measurement frameworks that quantify workforce adaptation and transformation; designing evidence-based talent strategies that drive measurable business outcomes; and building organizational resilience that sustains performance through disruption.

Her insights on workforce transformation and human capital ROI have been featured in and on CNBC, Forbes, Fast Company and Axios. As former vice president of research at the Society for Human Resource Management (SHRM), she directed enterprise-wide research initiatives that shaped HR strategy across multiple industries, establishing her reputation as a thought leader who bridges scientific rigor with practical application.

Dr. Waters combines her PhD in industrial-organizational psychology and statistics from the University of Minnesota with Georgetown University executive coaching certification to deliver a unique blend of analytical depth and human insight. An award-winning author and educator, she has published over 100 academic and practitioner works including two celebrated books on HR analytics and coaching to drive individual, team and organizational impact.

At Fractional Insights, Dr. Waters engineers "psychological ergonomics" into organizational systems—ensuring workforce adaptability becomes your competitive advantage. Her approach brings engineering discipline to the "people side" of business, ensuring every dollar spent on technology and human capital produces exponential returns. She is passionate about creating organizational environments where human potential and business performance reach their highest expression simultaneously.

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Speaker profile last updated by AAE Talent Team on 07/18/2025.

Dr. Shonna Waters Speaking Topics

  • The Human-AI Partnership: Unlocking Your Workforce's True Potential

    As generative AI reshapes the business landscape, the critical question is no longer if you will adopt it, but how.

    Organizational psychologist Dr. Shonna Waters provides a research-backed playbook for creating a symbiotic relationship between your people and intelligent technology. Drawing on proprietary frameworks and real-world case studies and examples, she reveals how to redesign the work experience, upskill teams, and lead with confidence in the AI era. Move beyond the fear of replacement and learn to build a powerful human-AI partnership that amplifies creativity, drives innovation, and secures your competitive advantage.

    Key Audience Takeaways:

    • A proven framework for auditing and redesigning job roles to maximize collaboration between employees and AI.
    • Examples of leading organizations that are successfully navigating AI adoption such as the Mayo Clinic’s approach to reduce AI angst by inviting employees to design the tools and use cases.
    • The three essential leadership skills for managing a hybrid human-AI workforce and fostering psychological safety.
    • A strategic plan to future-proof your talent by investing in uniquely human skills that AI cannot replicate.

  • Psychological Ergonomics: The Science of Designing Work That Works

    Why do so many engagement initiatives and transformation projects fail? The answer lies in a fundamental conflict between common business practices and human nature. In this paradigm-shifting talk, Dr. Shonna Waters introduces "Psychological Ergonomics"—her proprietary, evidence-based framework for aligning your organization's systems with how people actually think, feel, and thrive. Learn to diagnose and eliminate the hidden points of friction in your culture and processes that drain motivation and hinder performance. This is the science of unlocking human potential and achieving breakthrough results for teams and organizations.

    Key Audience Takeaways:

    • A research-backed diagnostic toolkit to identify the top three sources of "psychological friction" in your organization.
    • Actionable design principles to apply to your performance management, team collaboration, and change initiatives.
    • A method for quantifying the ROI of human-centered design through improved retention, productivity, and innovation.

  • Work-Related Angst: From Data to Action on Burnout and Engagement

    Employee angst is a silent killer of productivity and a leading indicator of future turnover. In this data-driven session, Dr. Shonna Waters leverages the proprietary "Workforce Angst Index"—a groundbreaking study of over 1,000 employees—to decode the root causes of workplace stress and disengagement. She provides a clear, actionable roadmap for moving beyond wellness platitudes to build a truly resilient and high-performing organization. Learn how to use data to identify risks, equip managers with the right skills, and make targeted investments that boost both well-being and the bottom line.

    Key Audience Takeaways:

    • How to identify the tell-tale signs of Workforce Angst and how to benchmark overall health.
    • The two most critical leadership behaviors that can reduce team anxiety and prevent burnout.
    • A framework for building a business case for mental health initiatives by linking them directly to performance metrics.

  • Influence Without Authority: A Psychologist's Toolkit for Leading Change

    In today's matrixed and collaborative environments, getting things done depends less on your title and more on your ability to persuade, motivate, and build consensus. Organizational psychologist Dr. Shonna Waters goes beyond the basics of influence, offering an evidence-based toolkit grounded in the psychology of power and decision-making. Learn to map stakeholder networks, adapt your influencing style, and communicate in a way that turns resistance into support and ideas into action. This session is essential for any professional tasked with driving change and delivering results without direct control.

    Key Audience Takeaways:

    • The 5-step "Influence Blueprint" for planning and executing a successful change initiative.
    • Techniques for diagnosing the core motivations of key stakeholders and tailoring your message accordingly.
    • How to build and deploy "expert power" and "relational power" to become an indispensable leader, regardless of your role.

  • The ROI of Belonging: How to Fix the $154 Billion Connection Crisis

    Employee loneliness isn't a soft problem; it's a hard-dollar issue costing U.S. employers an estimated $154 billion annually in stress-related absenteeism and lost productivity. Dr. Shonna Waters provides a compelling, business-focused case for investing in a culture of connection and belonging. Drawing on data and case studies from forward-thinking companies like Atlassian and Allstate, she demonstrates how strategic investments in connection directly impact innovation, retention, and performance. Learn to build a workplace where everyone feels seen, valued, and motivated to do their best work.

    Key Audience Takeaways:

    • A framework for calculating the specific cost of disconnection within your organization.
    • Three scalable, low-cost strategies to foster authentic connection across remote, hybrid, and in-person teams.
    • How to equip managers with the skills to build psychologically safe and inclusive teams that become magnets for top talent.

Dr. Shonna Waters Videos

  • Dr. Shonna Waters | Courageous Conversations Podcast
    What does it take to build a successful organization and how can coaching help?

Dr. Shonna Waters Books

  • The Coaching Shift
    The Coaching Shift

FAQs on booking Dr. Shonna Waters

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  • What topics does Dr. Shonna Waters speak about?

    Dr. Shonna Waters is a keynote speaker and industry expert whose speaking topics include Author, Business Leadership, Communication, Corporate Culture, Future of Work, Futurism, Human Resources, Leadership, Professors, Psychology, Social Sciences, Technology.
  • Where does Dr. Shonna Waters travel from?

    Dr. Shonna Waters generally travels from Washington, DC, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
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Dr. Shonna Waters is a keynote speaker and industry expert who speaks on a wide range of topics such as The Human-AI Partnership: Unlocking Your Workforce's True Potential, Psychological Ergonomics: The Science of Designing Work That Works, Work-Related Angst: From Data to Action on Burnout and Engagement, Influence Without Authority: A Psychologist's Toolkit for Leading Change and The ROI of Belonging: How to Fix the $154 Billion Connection Crisis. The estimated speaking fee range to book Dr. Shonna Waters for your event is $10,000 - $20,000. Dr. Shonna Waters generally travels from Washington, DC, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Adrian Gostick, Chester Elton, Bianca Baumann, Dr. Kimberly Harden and Steven Van Cohen. Contact All American Speakers for ratings, reviews, videos and information on scheduling Dr. Shonna Waters for an upcoming live or virtual event.

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