Shannon Watkins

Brand Management Specialist; Former Brand Marketing Executive at Fiserv, Clover, Nike & Aflac

Atlanta, GA, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info
Business, Business Leadership, Female Leadership, Marketing, Modern Media, Small Business, Strategic Leadership
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Shannon Watkins Biography

Shannon Watkins’s career in brand management has spanned more than 20 years across multiple industries and business sectors, including leadership roles in fintech, insurance, apparel and footwear, retail, franchise, and digital teams. She is passionate about, and uniquely skilled at, unlocking brand value to drive record-setting growth while closing health and wealth gaps for communities globally. Building on experience transforming global brands, she launched Watkins Brand Advisors - a strategic consultancy advising early-stage and larger established companies in the areas of brand and creative strategy, business model expansion and customer experience.

Watkins most recently served as the Executive Vice President, Chief Brand Marketing and Communications Officer at Fiserv. There, Watkins led the transformation of Fiserv’s global marketing and communications organization, redefining structure, talent, and strategy to drive stronger brand impact, alignment, and operational efficiency. She also spearheaded the global relaunch of Clover, introduced a modern brand-building framework, and unlocked new levels of creative efficiency and scale through ad tech, integrated partner ships and platform thinking.

Prior to Fiserv, Watkins served as the Global Chief Marketing Officer of Jordan Brand at Nike. As a member of the Jordan Brand Executive team and NIKE, Inc.’s Worldwide Marketing Leadership Team, she was responsible for leading brand strategy and marketing to drive continued double-digit growth for the global Jordan Brand. Prior to Nike, Watkins was Senior Vice President, Chief Brand and Marketing Officer of Aflac, where she developed strategies that linked Aflac’s brand and purpose efforts to maximize growth and impact with consumers and stakeholders. Shannon guided Aflac through unprecedented market disruption by leveraging digital media, data, and emerging technologies to achieve the highest brand health scores in the company’s 65+ year history. With a focus on innovation, she oversaw all aspects of marketing and brand strategy, including Aflac’s in-house agency (The Aflac Studio).

Prior to Aflac, Watkins worked at the Coca-Cola Company for nine years leading Powerade, Coke Zero, and Dasani. Her brand management responsibilities included new product development, retail and partner relationships, product supply and materials management. She also held management roles at Kraft Foods and ConAgra Foods and began her career in research for Procter and Gamble focused on product development for women of African descent globally.

Watkins’s recognition within the industry includes being named one of Adweek’s Most Powerful Women in Sports and Marketing Vanguard; one of Diversity Woman Magazine’s Elite 100; She Runs It Quantum Leap Honoree; NYSE Collective Founding Member and American Marketing Association Atlanta Marketer of the Year. She is an award-winning executive producer and winner of a Clio and a Cannes Lion. Watkins has helped guide the next generation of industry and management leaders as a Deans Council and Alumni Association board member at the Kelley School of Business at Indiana University, member of Black Executive CMO Alliance (BECA), and featured speaker at South by Southwest, Money 2020, and Cannes Lion jurist.

Watkins holds a bachelor’s degree from Fisk University (Biology) and earned a Master of Business Administration (Marketing, International Business) from the Kelley School of Business at Indiana University. She is a member of Delta Sigma Theta Sorority, Inc. and Jack and Jill of America, Inc. She lives in Atlanta, Georgia, and is married with one daughter, Zoie.

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Speaker profile last updated by AAE Talent Team on 10/28/2025.

Shannon Watkins Videos

Shannon Watkins - SXSW

Shannon Watkins - SXSW

Shannon Watkins hosts 50% of Small Businesses Fail, Don't Be One of Them panel with Mark Cuban, Tabitha Brown and Justin Fenchel.

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  • How do I book Shannon Watkins to speak at my event?

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  • What are the speaker fees for Shannon Watkins

    Speaking fees for Shannon Watkins, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Shannon Watkins are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Shannon Watkins, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.

  • What topics does Shannon Watkins speak about?

    Shannon Watkins is a keynote speaker and industry expert whose speaking topics include Business, Business Leadership, Female Leadership, Marketing, Modern Media, Small Business, Strategic Leadership

  • Where does Shannon Watkins travel from?

    Shannon Watkins generally travels from Atlanta, GA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.

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Shannon Watkins is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Shannon Watkins for your event is $10,000 - $20,000. Shannon Watkins generally travels from Atlanta, GA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Jazmin Griffith, Arielle Patrick, Kendra Bracken-Ferguson, Bozoma Saint John and Morin Oluwole. Contact All American Speakers for ratings, reviews, videos and information on scheduling Shannon Watkins for an upcoming live or virtual event.

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