LinkedIn Branding & Digital Identity Expert; Founder & President of Vision Board Media; Author of "LinkedIn Profile Optimization for Dummies"
Donna Serdula Biography
Donna Serdula is recognized as a pioneer in LinkedIn profile optimization, a concept she identified and developed prior to the widespread adoption of personal branding on social media platforms. After a decade in sales, operations, and training, Serdula joined LinkedIn and created a four-point methodology that she integrated into her sales process. She later founded Vision Board Media and LinkedIn-Makeover.com, focusing on helping individuals define and shape their online identities to enhance professional opportunities.
Serdula has worked with more than 6,000 executives, entrepreneurs, and professionals, leading a team of over 30 writers, coaches, and branding specialists to deliver brand storytelling and personal branding services. As founder and president of Vision Board Media, she oversees a company dedicated to helping clients communicate their unique stories on LinkedIn and other digital platforms. Serdula is the author of "LinkedIn Profile Optimization For Dummies," where she introduced the concept of leveraging one's online presence as a tool for transformation beyond a digital resume. Her work also explores the intersection of artificial intelligence and personal branding, guiding professionals in evolving their digital strategies.
She has authored two editions of "LinkedIn Profile Optimization For Dummies" and hosts the podcast "Dream Big with Big Dreamers." Serdula is a frequent speaker across the United States and has been featured in media outlets including Business Insider, Time Money, MarketWatch, LA Times, NBC, and SiriusXM Radio Wharton Business Radio. She has delivered keynote speeches and workshops for organizations such as Comcast NBCUniversal, Columbia University, Wharton Business School, Intuit, Texas State Bar Association, and GSK.
In her sessions, Serdula shares strategies for creating professional LinkedIn profiles that highlight both individuals and organizations, guiding participants through her five-step approach to maximizing LinkedIn presence and building online credibility. She develops customized workshops addressing LinkedIn functionality, personal branding, networking, marketing strategies, company pages, profile optimization, and platform algorithms. As a member of a military family, Serdula supports service members and veterans by providing complimentary access to her digital products.
Donna Serdula Speaking Topics
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5 Tips to Crank Up Your Impact & Results on Linkedin: How to Make One of the Largest Social Media Networks Work for You!
You undoubtedly have received invitations from business partners and associates to connect on LinkedIn. And you took a couple hours out of your busy life and created a profile. Perhaps you even sent out some invitations to connect to people in your business network. And now you are asking yourself, “Is that all there is?” Donna Serdula is here to tell you that there is so much more and this presentation will take you through the 5 steps to maximize your presence on LinkedIn so you can find opportunity!
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How to Stand Out AND Control Your Online Image
Learn the benefits of having a strong LinkedIn profile and how to effectively utilize the LinkedIn and social media to enhance your business or career in this exciting workshop. Whatever your online purpose may be, 15-year Sales and Marketing veteran, Donna Serdula, will provide you with the “know how” to navigate your way through the social media storm to find the optimal sites and online connections to suit your online purpose.
Donna Serdula Videos
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How do I book Donna Serdula to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Donna Serdula for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Donna Serdula, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Donna Serdula or any other speaker of your choice. -
What are the speaker fees for Donna Serdula
Speaking fees for Donna Serdula, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Donna Serdula are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Donna Serdula, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Donna Serdula speak about?
Donna Serdula is a keynote speaker and industry expert whose speaking topics include Business Authors, Business Coaching, Business Consulting, Business Leadership, Disruptive Thinking, E-Commerce, Innovation, Marketing, Professional Development, Social Media, Thought Leadership, Women, Women in Business -
Where does Donna Serdula travel from?
Donna Serdula generally travels from New Jersey, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Donna Serdula’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Donna Serdula for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Donna Serdula for your next private or corporate function. -
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AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Donna Serdula or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
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Donna Serdula is a keynote speaker and industry expert who speaks on a wide range of topics such as 5 Tips to Crank Up Your Impact & Results on Linkedin: How to Make One of the Largest Social Media Networks Work for You!, How to Stand Out AND Control Your Online Image, LinkedIn For The Corporate World and Leveraging LinkedIn at the Start of Your Career. The estimated speaking fee range to book Donna Serdula for your event is $20,000 - $30,000. Donna Serdula generally travels from NJ, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Viveka von Rosen, Morin Oluwole, Laura Templeton, Deborah Farone and Sharon Gai. Contact All American Speakers for ratings, reviews, videos and information on scheduling Donna Serdula for an upcoming live or virtual event.
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