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Barbara McHugh

Senior Vice President, Marketing, MLB

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 Barbara McHugh Biography

Barbara McHugh is the Senior Vice President of Marketing for Major League Baseball. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.

McHugh reorganized the league’s Marketing department leading to a number of new and impactful campaigns, programs and events. McHugh’s team introduced “Let The Kids Play” and “We Play Loud,” critically-acclaimed, digital-first, content-driven campaigns that celebrate the passion and skill of MLB players. Her team created MLB FoodFest, which has brought unique food items from MLB ballparks to fan events in New York, Los Angeles and London. In addition, McHugh’s team developed the Player Social program, which delivers photos, videos and original content to players for use on their personal social accounts. The effort has significantly increased the following and engagement for the more than 400 players participating in the program. In addition, McHugh took a leading role in planning and executing MLB’s largest international play plan in 2019, which featured 10 games on three continents including the first ever MLB games in Europe. McHugh has also led promotional partnerships with entertainment brands including Game of Thrones, Stranger Things, and The Sandlot resulting in theme nights in MLB ballparks throughout the league.

In March 2009, McHugh joined MLB’s digital arm, MLB Advanced Media (MLBAM), where she was responsible for its marketing and digital advertising strategies, online ticket sales campaigns, and cross-platform promotion of other e-commerce businesses and digital products, such as MLB.TV and the MLB At Bat and MLB Ballpark mobile apps.

Prior to her time at MLBAM, McHugh worked for the Sports Museum of America, and also spent more than six years in the marketing department at the New York Mets.

A native of Brooklyn, N.Y., McHugh holds a Bachelor’s Degree in business administration with a concentration in marketing and a minor in communications from Le Moyne College in Syracuse, NY.

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  • HOW TO BOOK Barbara McHugh?

    Our booking agents have successfully helped clients around the world secure talent like Barbara McHugh for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Barbara McHugh, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Barbara McHugh or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Barbara McHugh?

    Booking fees for Barbara McHugh, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Barbara McHugh, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Barbara McHugh?

    All American Entertainment has successfully secured celebrity talent like Barbara McHugh for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara McHugh for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Barbara McHugh or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Barbara McHugh or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Barbara McHugh

Senior Vice President, Marketing, MLB

Travels From:
New York, NY, USA
Speaking Fee:

Barbara McHugh Biography

Barbara McHugh is the Senior Vice President of Marketing for Major League Baseball. In her role, McHugh oversees all aspects of MLB’s Marketing including New Media and Content Marketing, Club Marketing Initiatives, Digital Marketing & Media, Analytics and International Events.

McHugh reorganized the league’s Marketing department leading to a number of new and impactful campaigns, programs and events. McHugh’s team introduced “Let The Kids Play” and “We Play Loud,” critically-acclaimed, digital-first, content-driven campaigns that celebrate the passion and skill of MLB players. Her team created MLB FoodFest, which has brought unique food items from MLB ballparks to fan events in New York, Los Angeles and London. In addition, McHugh’s team developed the Player Social program, which delivers photos, videos and original content to players for use on their personal social accounts. The effort has significantly increased the following and engagement for the more than 400 players participating in the program. In addition, McHugh took a leading role in planning and executing MLB’s largest international play plan in 2019, which featured 10 games on three continents including the first ever MLB games in Europe. McHugh has also led promotional partnerships with entertainment brands including Game of Thrones, Stranger Things, and The Sandlot resulting in theme nights in MLB ballparks throughout the league.

In March 2009, McHugh joined MLB’s digital arm, MLB Advanced Media (MLBAM), where she was responsible for its marketing and digital advertising strategies, online ticket sales campaigns, and cross-platform promotion of other e-commerce businesses and digital products, such as MLB.TV and the MLB At Bat and MLB Ballpark mobile apps.

Prior to her time at MLBAM, McHugh worked for the Sports Museum of America, and also spent more than six years in the marketing department at the New York Mets.

A native of Brooklyn, N.Y., McHugh holds a Bachelor’s Degree in business administration with a concentration in marketing and a minor in communications from Le Moyne College in Syracuse, NY.

FAQs on booking Barbara McHugh

  • How to book Barbara McHugh?

    Our booking agents have successfully helped clients around the world secure talent like Barbara McHugh for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Barbara McHugh, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Barbara McHugh or any other celebrity of your choice.
  • How much does it cost to book Barbara McHugh?

    Booking fees for Barbara McHugh, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Barbara McHugh, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Barbara McHugh?

    All American Entertainment has successfully secured celebrity talent like Barbara McHugh for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Barbara McHugh for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Barbara McHugh or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Barbara McHugh or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Barbara McHugh is a keynote speaker and industry expert who speaks on a wide range of topics . The estimated speaking fee range to book Barbara McHugh for your event is available upon request. Barbara McHugh generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Stephanie Sherman, Morgan Shaw Parker, Andrea Perez, Jill Gregory and Karen Brodkin. Contact All American Speakers for ratings, reviews, videos and information on scheduling Barbara McHugh for an upcoming live or virtual event.

Barbara McHugh News

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Speakers Similar to Barbara McHugh

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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