Speaker profile last updated by AAE Talent Team on 09/13/2024.
In this talk, keynote speaker Soraya Darabi addresses how to best manage multiple presences online to gain the most practical use of them, both at work and in your personal life, as well as how to manage new platforms as they emerge.
Whether your company already has a stable of loyal followers or you're just starting to build your base, an engaged community is the calling card of any successful brand. In this presentation, Darabi shows you how to leverage emerging media and up-and-coming social networks to enhance your brand presence and create an online identity that accurately represents both you and your organization. Learn strategies to engage your community; integrate brand extensions with overall company goals; maintain customer loyalty; increase revenue and proven methods for hooking the next generation of fans, followers, and subscribers; and increasing web traffic to your brand's site. Darabi will help to sift through the hype, to find social platforms that will bring the most ROI to your brand or organization.
In this back-to-basics speech, Darabi teaches businesses how to create a social media strategy, explaining why it's so important and laying out her pillars for success in social media. She offers tips on how to leverage emerging mediums and up-and-coming social networks to best enhance brand presence; maintain customer loyalty; reach a new generation of fans, followers, and subscribers; and increase web traffic to your brand's web page. It's must-have information for any company looking to stay relevant and competitive in today's digital workplace.
How to redefine traditional roles for oneself and how to create jobs internally that best meet the demands of the changing landscape of new media.
How to establish a new ROI for modern communications and marketing techniques best suited for the web (including new demographics of followers and fans, increasing web traffic to desired landing pages, and finding unique ways to monetize new media efforts).
The beauty of the Internet is its ability to help users be more malleable and inventive. Keynote speaker Darabi discusses the importance of staying creative in the workplace, and how this creativity can be harnessed into emerging media platforms. This talk will address:
Darabi began her career as pioneer and Manager of Digital Partnerships and Social Media at The New York Times, which, prior to her arrival, didn't have a social media strategy • or even a presence. It was Darabi who led them in establishing award-winning social media campaigns across multiple platforms. Now the co-founder of Foodspotting, a geolocation-based mobile application startup, Darabi is at the intersection of emerging media, social, and mobile technologies, and brings a unique understanding of the strategies and principles guiding the future of the digital media landscape.
Soraya Darabi is a keynote speaker and industry expert who speaks on a wide range of topics such as Online E-dentity Disorder: How to Manage Multiple Presences Online, How to Build an Engaged Community Through Social Media, Social Media: How to Make It Work for Your Business, How to find inspiration from emerging media and technology, Creativity in the Workplace and Emerging Media: What's Next?. The estimated speaking fee range to book Soraya Darabi for your event is available upon request. Soraya Darabi generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sarah Lacy, Randi Zuckerberg, Maddy Dychtwald, Lori Cheek and Beth Simone Noveck. Contact All American Speakers for ratings, reviews, videos and information on scheduling Soraya Darabi for an upcoming live or virtual event.
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