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Anat Baron

Tech Entrepreneur, Brand Builder & Former Head of Mike’s Hard Lemonade

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 Anat Baron Biography

Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling.

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

As a solution-oriented keynote speaker who offers fresh perspectives on the big ideas and important questions shaping our future, Anat inspires your audience to think bigger and take action. She builds each of her dynamic and informative talks by investing time with key members of your organization and understanding your audience and the most important issues they face. The result is an insightful and engaging presentation that sparks conversation, creates meaningful change, and has lasting impact. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world.

Videos
Speaking Topics
  • Making Lemonade: Creating a Competitive Advantage When the Chips Are Down

    Sometimes the best ideas come from left field, when we least expect them, and often under challenging circumstances. In this age of economic uncertainty, fast moving competition, and technological change, we are constantly moving into unchartered waters. Even the best plans can unravel in an instant. Our defining moments happen when life goes off course. In this presentation, Anat Baron explains how making lemonade is about the choices you make when life takes a turn in an unexpected direction.

  • The Art of Turnaround: How to Get Unstuck

    It's hard to turn an elephant. Inertia forces companies to constantly move forward
    • often when they should be changing direction and retooling for the survival of the company. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron explains that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.

  • Breaking the Rules: Creating Opportunity Outside the Box

    Most people and organizations lead a roller coaster existence and operate by a set of pre-determined rules. But in order to innovate you have to be creative and break the rules, decide on the direction you want to take, and convince others of your vision, whether it's starting a business, launching a new product or searching for strategies to beat the competition. In this presentation, Anat Baron helps you set a new path and break the status quo.

  • The Path of Most Resistance: Taking the Road Less Traveled

    Some people spend their entire lives looking for shortcuts, the easy way, the path of least resistance. Others look for the challenges and rewards of taking the more difficult path
    • where you hear more "no" than "yes," where you're constantly running into obstacles and going against the grain. There's nothing like succeeding despite the odds, knowing that you completed a personal or professional journey that was hard but rewarding because you did the work. Anat Baron will share lessons from her life to help you make the most out of yours.

  • Branding for the 21st Century: It's a Brave New World

    Brands are becoming commodities. Traditional advertising and PR are no longer enough and social media is just one piece of the puzzle. Successful brands must focus on developing and maintaining an emotional connection with their customers. Based on her experience as general manager of Mike's Hard Lemonade, Anat Baron explains how the brand experience is crucial in this word-of-mouth world where the ability to talk with vs. talk at customers makes them an integral part of the brand.

FAQs
  • HOW TO BOOK Anat Baron?

    Our booking agents have successfully helped clients around the world secure talent like Anat Baron for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Anat Baron, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anat Baron or any other celebrity of your choice.
  • HOW MUCH DOES IT COST TO BOOK Anat Baron?

    Booking fees for Anat Baron, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anat Baron, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • WHO IS THE AGENT FOR Anat Baron?

    All American Entertainment has successfully secured celebrity talent like Anat Baron for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anat Baron for your next private or corporate function.
  • WHAT IS A FULL-SERVICE TALENT BOOKING AGENCY?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anat Baron or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anat Baron or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.
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During normal business hours, we respond to most inquiries within 4 hours.

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This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

Anat Baron

Tech Entrepreneur, Brand Builder & Former Head of Mike’s Hard Lemonade

Travels From:
Los Angeles, CA, USA
Speaking Fee:
Live Event: $10,000 - $20,000  
Virtual Event: Please Contact

Anat Baron Biography

Anat Baron is a force of nature whose forte is building brands, leading teams, and growing companies. She has led major organizations through periods of internal upheaval, intense competition, and market disruption. Her real-world experience and deep understanding of technology allow her to share proven strategies for engaging consumers, nurturing innovation, and generating sustainable growth for businesses, non profits, and associations. Anat provides an exceptional blend of business acumen, creative vision, and storytelling.

Currently the CEO of Stashwall, Inc., an early-stage, game changing technology startup, Anat Baron is best known as the wunderkind behind Mike’s Hard Lemonade. Within three years, she grew Mike’s into a $200 million juggernaut—establishing a new product category in the ultra-competitive beer industry. She did this despite her allergy to alcohol. Baron’s eclectic and highly successful career has included working with well-known hotel brands including Four Seasons, Holiday Inn and Radisson and as a Hollywood executive and producer. After leaving Mike’s, she combined her entertainment and business know-how to write, produce, and direct Beer Wars, an award-winning documentary film that tells the David and Goliath story of the US beer industry and predicted the exponential growth of craft beer.

As a solution-oriented keynote speaker who offers fresh perspectives on the big ideas and important questions shaping our future, Anat inspires your audience to think bigger and take action. She builds each of her dynamic and informative talks by investing time with key members of your organization and understanding your audience and the most important issues they face. The result is an insightful and engaging presentation that sparks conversation, creates meaningful change, and has lasting impact. Her compelling, no-nonsense, audience centric approach makes her the perfect speaker for today’s increasingly fast changing world.

Anat Baron Videos

  • Living in Fast Forward - Anat Baron
    Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart...
  • Winning the Battle for Attention - Anat Baron
    Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker, and force behind Mike’s Hard Lemonade sets her apart...

Anat Baron Speaking Topics

  • Making Lemonade: Creating a Competitive Advantage When the Chips Are Down

    Sometimes the best ideas come from left field, when we least expect them, and often under challenging circumstances. In this age of economic uncertainty, fast moving competition, and technological change, we are constantly moving into unchartered waters. Even the best plans can unravel in an instant. Our defining moments happen when life goes off course. In this presentation, Anat Baron explains how making lemonade is about the choices you make when life takes a turn in an unexpected direction.

  • The Art of Turnaround: How to Get Unstuck

    It's hard to turn an elephant. Inertia forces companies to constantly move forward
    • often when they should be changing direction and retooling for the survival of the company. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron explains that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.

  • Breaking the Rules: Creating Opportunity Outside the Box

    Most people and organizations lead a roller coaster existence and operate by a set of pre-determined rules. But in order to innovate you have to be creative and break the rules, decide on the direction you want to take, and convince others of your vision, whether it's starting a business, launching a new product or searching for strategies to beat the competition. In this presentation, Anat Baron helps you set a new path and break the status quo.

  • The Path of Most Resistance: Taking the Road Less Traveled

    Some people spend their entire lives looking for shortcuts, the easy way, the path of least resistance. Others look for the challenges and rewards of taking the more difficult path
    • where you hear more "no" than "yes," where you're constantly running into obstacles and going against the grain. There's nothing like succeeding despite the odds, knowing that you completed a personal or professional journey that was hard but rewarding because you did the work. Anat Baron will share lessons from her life to help you make the most out of yours.

  • Branding for the 21st Century: It's a Brave New World

    Brands are becoming commodities. Traditional advertising and PR are no longer enough and social media is just one piece of the puzzle. Successful brands must focus on developing and maintaining an emotional connection with their customers. Based on her experience as general manager of Mike's Hard Lemonade, Anat Baron explains how the brand experience is crucial in this word-of-mouth world where the ability to talk with vs. talk at customers makes them an integral part of the brand.

FAQs on booking Anat Baron

  • How to book Anat Baron?

    Our booking agents have successfully helped clients around the world secure talent like Anat Baron for both live and virtual events for over 15 years. The team at All American Entertainment represents and listens to the needs of organizations and corporations seeking to hire keynote speakers, celebrities or entertainers for speaking engagements, personal appearances, product endorsements, or corporate entertainment. Fill out a booking request form for Anat Baron, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get pricing information and check availability for Anat Baron or any other celebrity of your choice.
  • How much does it cost to book Anat Baron?

    Booking fees for Anat Baron, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. Pricing often varies between live and virtual events. Other factors that can affect speaker fees include the talent's schedule, market conditions, length of presentation, and the location of the event. The live and virtual event speaking fees listed on this website are intended to serve as a guideline only. In some cases, the actual quote may be above or below the stated range. For the most current fee to hire Anat Baron, please fill out the booking request form or call our office at 1.800.698.2536 to speak with an experienced booking agent.
  • Who is the agent for Anat Baron?

    All American Entertainment has successfully secured celebrity talent like Anat Baron for clients worldwide for more than 15 years. As a full-service talent booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Fill out the booking request form or call our office at 1.800.698.2536, and one of our agents will assist you to book Anat Baron for your next private or corporate function.
  • What is a full-service talent booking agency?

    All American Speakers is a "buyers agent" and exclusively represents talent buyers, meeting planners and event professionals, who are looking to secure celebrities and speakers for personal appearances, speaking engagements, corporate entertainment, public relations campaigns, commercials, or endorsements. We do not exclusively represent Anat Baron or claim ourselves as the exclusive booking agency, business manager, publicist, speakers bureau or management for Anat Baron or any other speaker or celebrity on this website. For more information on how we work and what makes us unique, please read the AAE Advantage.

Anat Baron is a keynote speaker and industry expert who speaks on a wide range of topics such as Making Lemonade: Creating a Competitive Advantage When the Chips Are Down, The Art of Turnaround: How to Get Unstuck, Breaking the Rules: Creating Opportunity Outside the Box, The Path of Most Resistance: Taking the Road Less Traveled and Branding for the 21st Century: It's a Brave New World. The estimated speaking fee range to book Anat Baron for your event is $10,000 - $20,000. Anat Baron generally travels from Los Angeles, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Tim Sanders, Polly LaBarre, Jeff Taylor, Geoffrey Moore and Rosabeth Moss Kanter. Contact All American Speakers for ratings, reviews, videos and information on scheduling Anat Baron for an upcoming live or virtual event.

Anat Baron Speaker Videos

  • Living in Fast Forward - Anat Baron
    Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver...
    Winning the Battle for Attention - Anat Baron
    Anat Baron’s energizing presence and impressive track record as an entrepreneur, filmmaker, and force behind Mike’s Hard Lemonade sets her apart in the speaking world. A passionate problem solver...

Anat Baron Speaking Topics

  • Making Lemonade: Creating a Competitive Advantage When the Chips Are Down

    Sometimes the best ideas come from left field, when we least expect them, and often under challenging circumstances. In this age of economic uncertainty, fast moving competition, and technological change, we are constantly moving into unchartered waters. Even the best plans can unravel in an instant. Our defining moments happen when life goes off course. In this presentation, Anat Baron explains how making lemonade is about the choices you make when life takes a turn in an unexpected direction.

  • The Art of Turnaround: How to Get Unstuck

    It's hard to turn an elephant. Inertia forces companies to constantly move forward
    • often when they should be changing direction and retooling for the survival of the company. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron explains that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.

  • Breaking the Rules: Creating Opportunity Outside the Box

    Most people and organizations lead a roller coaster existence and operate by a set of pre-determined rules. But in order to innovate you have to be creative and break the rules, decide on the direction you want to take, and convince others of your vision, whether it's starting a business, launching a new product or searching for strategies to beat the competition. In this presentation, Anat Baron helps you set a new path and break the status quo.

  • The Path of Most Resistance: Taking the Road Less Traveled

    Some people spend their entire lives looking for shortcuts, the easy way, the path of least resistance. Others look for the challenges and rewards of taking the more difficult path
    • where you hear more "no" than "yes," where you're constantly running into obstacles and going against the grain. There's nothing like succeeding despite the odds, knowing that you completed a personal or professional journey that was hard but rewarding because you did the work. Anat Baron will share lessons from her life to help you make the most out of yours.

  • Branding for the 21st Century: It's a Brave New World

    Brands are becoming commodities. Traditional advertising and PR are no longer enough and social media is just one piece of the puzzle. Successful brands must focus on developing and maintaining an emotional connection with their customers. Based on her experience as general manager of Mike's Hard Lemonade, Anat Baron explains how the brand experience is crucial in this word-of-mouth world where the ability to talk with vs. talk at customers makes them an integral part of the brand.

Tell us about your event!

During normal business hours, we respond to most inquiries within 4 hours.

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Speakers Similar to Anat Baron

This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.

All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.

If you are the talent, and wish to request removal from this catalog or report an issue with your profile, please click here.

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