Anat Baron Speaking Topics

• Making Lemonade: Creating a Competitive Advantage When the Chips Are Down

  Sometimes the best ideas come from left field, when we least expect them, and often under challenging circumstances. In this age of economic uncertainty, fast moving competition, and technological change, we are constantly moving into unchartered waters. Even the best plans can unravel in an instant. Our defining moments happen when life goes off course. In this presentation, Anat Baron explains how making lemonade is about the choices you make when life takes a turn in an unexpected direction.

• The Art of Turnaround: How to Get Unstuck

  It's hard to turn an elephant. Inertia forces companies to constantly move forward • often when they should be changing direction and retooling for the survival of the company. The world changes around them but they're stuck in the status quo doing what they've always done. Based on her experience leading Mike's Hard Lemonade, Anat Baron explains that the only way out is to shift into reverse, take a cold hard look at what needs to change, and shift back into drive, taking a brand-new route.

Breaking the Rules: Creating Opportunity Outside the Box

Most people and organizations lead a roller coaster existence and operate by a set of pre-determined rules. But in order to innovate you have to be creative and break the rules, decide on the direction you want to take, and convince others of your vision, whether it's starting a business, launching a new product or searching for strategies to beat the competition. In this presentation, Anat Baron helps you set a new path and break the status quo.

The Path of Most Resistance: Taking the Road Less Traveled

Some people spend their entire lives looking for shortcuts, the easy way, the path of least resistance. Others look for the challenges and rewards of taking the more difficult path • where you hear more "no" than "yes," where you're constantly running into obstacles and going against the grain. There's nothing like succeeding despite the odds, knowing that you completed a personal or professional journey that was hard but rewarding because you did the work. Anat Baron will share lessons from her life to help you make the most out of yours.

Branding for the 21st Century: It's a Brave New World

Brands are becoming commodities. Traditional advertising and PR are no longer enough and social media is just one piece of the puzzle. Successful brands must focus on developing and maintaining an emotional connection with their customers. Based on her experience as general manager of Mike's Hard Lemonade, Anat Baron explains how the brand experience is crucial in this word-of-mouth world where the ability to talk with vs. talk at customers makes them an integral part of the brand.