John Zogby Biography

John Zogby is senior partner at John Zogby Strategies. He is an internationally recognized pollster and author with a deep understanding of American politics and culture. Zogby has developed innovative polling methodologies and analytical frameworks that distinguish him from his peers. Notably, he introduced "Tribal Analytics™," a technique that segments the American population based on shared core values rather than traditional demographics. This approach has been cited in various popular media outlets, including NBC's "West Wing" and the Netflix movie "House of Cards."

Zogby has worked with leading corporations and institutions such as IBM, Microsoft, GE, St. Jude Children's Research Hospital, Wal-Mart, and the US Chamber of Commerce, providing them with insightful research that informs their strategic decisions. His analysis and data-driven insights are highly valued across various sectors, influencing both corporate strategies and public policy.

As the author of significant works like "The Way We'll Be: The Zogby Report on the Transformation of the American Dream" and "We Are Many, We Are One: Neo-Tribes and Tribal Analytics in 21st Century America," Zogby continues to contribute valuable perspectives on societal shifts and future trends. His columns and articles have appeared in Forbes.com, The Washington Times, and Politics magazine, where he offers critical analyses on a range of topics from political trends to consumer behavior. A former professor with 24 years of teaching experience, Zogby's presentations are renowned for their informative and engaging nature, often highlighted by his ability to discuss complex topics without relying on prepared remarks, fostering a dynamic interaction with his audience. His extensive experience in public speaking is evidenced by his well-received appearances at various prestigious forums, including the World Affairs Councils of America and the Morning Forum of Los Altos, CA.

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Speaker profile last updated by AAE Talent Team on 08/19/2025.

John Zogby Speaking Topics

  • The Kids Are Alright & We'll Be Just Fine: Passing the Torch to NextGen

    Regardless of who and where we are, we are all in the middle of a sweeping revolution. We are already experiencing rapid turbulence in government, politics, the workplace, social and cultural life, and the way we conduct business. While the next few years will be like a rollercoaster, we will emerge in better shape once we all realize that Millennials and GenZ are more prepared technologically and by not being steeped in outmoded ways of thinking, problem-solving, and decision-making. Whether it's companies, nonprofits, religious organizations, or our families, the most dangerous words in the English language are "we will continue to do things the way we have always done them". John Zogby has Zogby polling data, as well as research from others, on why we are headed for better times.

  • Beyond the Horse Race: How to Really Read Polls & Find the Important Stories

    There is too much one-dimensional thinking when folks who should know better discuss polls. To be sure, we do want to know who is leading and by approximately by how much in political races. But there is too much expectation that we pollster actually can predict exact outcomes and there many factors that make that precision a very difficult proposition. Not the least of these is that we are humans polling other humans. Voters change their minds or even make up their minds right before they pull the lever. Others decide at the last minute that they will not vote at all. But polls yield so much more useful — even vital — information that tell us a lot about who we are and what really matters. A voter who believes that termination of a pregnancy is tantamount to manslaughter can also strongly support a woman's right to choose. A member of the National Rifle Association can feel strongly that firearm sales and possession should be limited under certain circumstances. Conservatives on most issues can be adamant that only the federal government should intervene to ensure that rivers and streams are clean and protected. In this latter instance, Zogby polling reveals that many Republican and conservative voters also identify themselves as hunters, anglers, hikers, and lovers of outdoor recreation. Polls tell us a lot about how we see ourselves, not others place labels on us demographically. John Zogby talks about his research on "cognitive demographics" — having leaders and fellow citizens see us as we see ourselves. Zogby also is a strong defender of polls and their accuracy.

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John Zogby Videos

04.09.25 - The Strategy The Democrats Need Now

04.09.25 - The Strategy The Democrats Need Now

Today on Real Poling in Real Time With Zogby: Is the Democratic Party dead? Let's get into a strategy session. Here's the scenario: If we were in...

02.07.25 - President Trump’s Real Polling In Real Time

02.07.25 - President Trump’s Real Polling In Real Time

Welcome to the first episode of Real Polling in Real-Time with Zogby. We're kicking off the fifth anniversary of our podcast to focus more on what we...

The Zogby Report | 11.12.24 - A Pre-Autopsy for the Democrats

The Zogby Report | 11.12.24 - A Pre-Autopsy for the Democrats

Something has happened to the Democratic Party. Today, let’s analyze the results and implications of the election. Democrat Joe Biden won 81.2...

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John Zogby is a keynote speaker and industry expert who speaks on a wide range of topics such as The Kids Are Alright & We'll Be Just Fine: Passing the Torch to NextGen, Beyond the Horse Race: How to Really Read Polls & Find the Important Stories and The Political Landscape In Another Election Season. The estimated speaking fee range to book John Zogby for your event is $10,000 - $20,000. John Zogby generally travels from and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Parag Khanna, Richard Florida, Daniel Altman, Jared Cohen and Sarah Lacy. Contact All American Speakers for ratings, reviews, videos and information on scheduling John Zogby for an upcoming live or virtual event.

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