Technology Executive & Change Management Expert; CEO at StorMagic; Founder of 8020CS; Author of "Successful Change"

Ottawa, Canada
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Susan Odle Biography

Susan Odle is a technology executive, entrepreneur, and author with more than two decades of leadership experience in sales, channels, professional services, and operations. Odle founded 8020CS, a change management company focused on guiding businesses through complex transformations, and has held executive roles including chief operating officer at BDO Lixar and vice president of operations at both GFI Software and Youi.TV. She has worked with organizations ranging from startups to companies with $800 million in annual revenue, specializing in operationalizing change within the technology sector.

Odle’s experience spans collaboration with marketing and finance leadership, and she has been recognized among the top 50 women in SaaS by the Software Report for her impact in software-as-a-service operations, including reducing sales operations costs and increasing channel satisfaction at GFI Software. Her expertise in SaaS, change management, and technology operations has established her as a leader in the industry.

Odle is the author of "Successful Change," a book that outlines strategies for effective business transformation. Her writing and speaking engagements draw on a career that includes multiple exits, lessons from both successes and failures, and insights into overcoming organizational challenges. Odle has spoken at events such as the Capital Music Awards, International Women's Day, and Elevate International's National Conference, and has participated in leadership panels during Black History Month.

Odle joined StorMagic as chief growth officer and was later appointed chief executive officer, where she led the company through the launch of SvHCI, a full-stack hyperconverged infrastructure solution positioned as a VMware alternative. This product release contributed to significant growth in the company’s qualified sales pipeline. As CEO, Odle focuses on leveraging StorMagic’s support ratings, product differentiation, and presence in key vertical markets to help customers reduce hardware costs and optimize server fleets amid changing market conditions. Her career reflects a commitment to transformation, innovation, and leadership in infrastructure software and technology management.

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Speaker profile last updated by AAE Talent Team on 07/17/2026.

Susan Odle Speaking Topics

  • An Exercise in Mindset and Common Language

    The only constant in life is change"". Heraclitus

    We've all had the experience of using a word or a phrase, knowing what it meant to us, but realizing at some point that the person, or people, hearing it have different understanding and expectations because their meaning differed. This lack of alignment in words and expectations can have devastating consequences when you require a collective of people to align towards a common strategic outcome that requires things to be different than they are today.

    • Is a 'goal' a strategic outcome or a milestone to complete this fiscal quarter?
    • Have all levels of the business bought into what it means to change?

    Companies need to give alignment in language, understanding and expectations more weight, which is why 70% of transformation initiatives fail. (Gartner, McKinsey, UC Berkeley, etc.)

    An Exercise in Mindset & Common Language is an interactive keynote on the topic of Operationalizing Change that encompasses tactical Change Management, allowing every member of a targeted or diverse audience to think through opportunities or problems in their world and confirm if common language, understanding, expectations and guardrails are present to assess the probability of succeeding at change.

    Attendee Results:

    • Self-assess the state of common language in your environment and how it may impact your ability to succeed.
    • Self-assess the state of alignment and buy-in at all levels of the business for the change required, whether capturing a strategic opportunity or solving a strategic problem.
    • Know when to fail fast and start again.
    • Learn how to create deeper bonds with peers, managers and subordinates.
    • Gain clarity on the next steps needed to achieve desired results efficiently.

Susan Odle Videos

An Exercise in Mindset and Common Language (Reel)

An Exercise in Mindset and Common Language (Reel)

Enjoy this 2-minute consolidation of a 40-minute interactive keynote. An Exercise in Mindset and Common Language is a flexible interactive keynote...

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  • What topics does Susan Odle speak about?

  • Where does Susan Odle travel from?

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Susan Odle is a keynote speaker and industry expert who speaks on a wide range of topics such as An Exercise in Mindset and Common Language. The estimated speaking fee range to book Susan Odle for your event is $10,000 - $20,000. Susan Odle generally travels from Ottawa, Canada and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Marilyn Tam, Libby Gill, Carley Hauck, Alexandra Wilkis Wilson and Anne Marie Otanez. Contact All American Speakers for ratings, reviews, videos and information on scheduling Susan Odle for an upcoming live or virtual event.

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