Pioneer of Instinct Marketing & Behavioral Science Expert; Founder & CEO of Triggers; Author of "The Power of Instinct"
Leslie Zane Biography
Leslie Zane is recognized as the pioneer of Instinct Marketing and is known for her contributions to brand strategy and behavioral science. A graduate of Yale University and Harvard Business School, Zane began her career at companies including Bain, Procter & Gamble, and Johnson & Johnson, where she observed the inconsistent performance of traditional marketing initiatives. As a brand manager, Zane challenged industry norms by advocating that indirect messaging and positive associations are more effective predictors of purchase behavior than direct persuasion or consumer likes and dislikes.
Zane founded Triggers, the first brand strategy firm established by a woman, and developed the Triggers method, a proven approach for changing instinctive customer behavior and increasing market share. Triggers has become a resource for Fortune 100 companies seeking to shift resistant consumer perceptions and drive brand conversion. Zane’s work includes the "Real Food" strategy for McDonald's, the "Stop Hunger from Stopping You" campaign for Snickers, and contributions to brand positioning for Aquafina and Colgate Total's "Whole Mouth Health."
Zane’s approach focuses on influencing consumer decision-making by targeting instinctive, automatic behaviors. She has discussed the application of behavioral science in marketing, introducing the concept of the Instinct Advantage, which enables brands to accelerate topline growth by aligning with consumers’ subconscious decision processes. Triggers’ strategies have been implemented across industries such as consumer-packaged goods, health care, insurance, and social impact initiatives addressing racism and anti-Semitism.
Her TEDx talk, "The Hidden Link Between Success and the Subconscious," brought attention to her counterintuitive marketing philosophy and led to her book, "The Power of Instinct." The book outlines Zane’s methodology for bypassing the conscious mind to influence instinctive brand behavior. The Wall Street Journal described it as "useful advice" and a "masterclass in understanding and leveraging the instinctive mind."
Zane is an alumna of Yale, Harvard Business School, and Bain & Company, and has received the Congressional Women of Distinction and the Ogilvy Award. Her proprietary methodology has been published in Harvard Business Review, Knowledge@Wharton, MIT Sloan Review, Forbes, Ad Age, and Scientific American. Zane coined the term Covidstasis to describe the enduring effects of the pandemic, including hybrid work and economic shifts. She serves on the boards of El Centro Hispano and CURATE 360, supporting Hispanic immigrants and minority-owned businesses in branding and business growth.
Contact a speaker booking agent to check availability on Leslie Zane and other top speakers and celebrities.
-
How do I book Leslie Zane to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Leslie Zane for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Leslie Zane, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Leslie Zane or any other speaker of your choice. -
What are the speaker fees for Leslie Zane
Speaking fees for Leslie Zane, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Leslie Zane are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Leslie Zane, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Leslie Zane speak about?
Leslie Zane is a keynote speaker and industry expert whose speaking topics include Business Growth, Business Leadership, Corporate Culture, Disruptive Thinking, Human Resources, Influential Women, Marketing, Strategic Leadership, TED, Thought Leadership, Women in Business -
Where does Leslie Zane travel from?
Leslie Zane generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Leslie Zane’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Leslie Zane for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Leslie Zane for your next private or corporate function. -
What is a full-service speaker booking agency?
AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Leslie Zane or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us. -
Why is AAE Speakers Bureau different from other booking agencies?
If you’re looking for the best, unbiased speaker recommendations, paired with a top-notch customer service experience, you’re in the right place. At AAE Speakers Bureau, we exclusively represent the interests of our clients - professional organizations, companies, universities, and associations. We intentionally do not represent the speakers we feature or book. That is so we can present our clients with the broadest and best performing set of speaker options in the market today, and we can make these recommendations without any obligation to promote a specific speaker over another. This is why when our agents suggest a speaker for your event, you can be assured that they are of the highest quality with a history of proven success with our other clients.
Leslie Zane is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book Leslie Zane for your event is $10,000 - $20,000. Leslie Zane generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Deborah Farone, Sharon Gai, Lori Cheek, Candace Reese Walters and Dr. Jackie Freiberg. Contact All American Speakers for ratings, reviews, videos and information on scheduling Leslie Zane for an upcoming live or virtual event.
This website is a resource for event professionals and strives to provide the most comprehensive catalog of thought leaders and industry experts to consider for speaking engagements. A listing or profile on this website does not imply an agency affiliation or endorsement by the talent.
All American Entertainment (AAE) exclusively represents the interests of talent buyers, and does not claim to be the agency or management for any speaker or artist on this site. AAE is a talent booking agency for paid events only. We do not handle requests for donation of time or media requests for interviews, and cannot provide celebrity contact information.
If you are the talent and wish to request a profile update or removal from our online directory, please submit a profile request form.








