Silicon Valley Executive & Resilience Strategist; CEO & Founder of GTM Flow; Bestselling Author
Joelle Kaufman Biography
Joelle Kaufman is a Silicon Valley executive, bestselling author, and resilience strategist whose personal and professional journeys are deeply intertwined. As CEO and founder of GTM Flow, Kaufman combines cancer-forged resilience with go-to-market leadership strategies. Her approach has fueled a 25-year career in Silicon Valley, where she built new companies and categories, creating over $4 billion of value. Kaufman was the first chief marketing officer of Bloomreach, Adify, and WorkBoard, and served as a long-term executive leader at Dynamic Signal as chief revenue officer and chief marketing officer. She earned her MBA from Harvard Business School and her undergraduate degree from the University of Michigan, where she was the first student to graduate with high honors for a Bachelor of Arts in organizational studies.
Kaufman’s life has been shaped by decades of navigating breast cancer, beginning at age 13 when her mother was first diagnosed. These experiences have informed her healthcare decisions, family planning, leadership philosophy, and approach to life. After facing a fourth family diagnosis, Kaufman turned a triple-negative, stage 2A diagnosis into a catalyst for transformation. Drawing from years of experience with cancer and leading successful start-up teams in Silicon Valley, she developed the Curveball Method, a mental approach that contributed to her cancer recovery and personal growth. As someone with a BRCA1 gene mutation, Kaufman’s advocacy for early detection is deeply personal.
Her book, "Crushing the Cancer Curveball," is an international bestseller that offers practical tools, digital resources, and a financial simulator to help patients and caregivers navigate the cancer journey. The book, subtitled "A Playbook for the Newly Diagnosed, Their Family and Friends," has made Kaufman a sought-after podcast guest with numerous appearances. Her expertise spans healthcare and business, earning her positions on the UCSF Patient Experience Council and the advisory board of USC's The Pink Test. Kaufman’s insights have been featured in the New York Times, Wall Street Journal, and Fortune Magazine.
Having guided executives through their cancer journeys while maintaining her own executive career, Kaufman understands the unique challenges leaders face when confronting a diagnosis. Trained in transformational coaching and Positive Intelligence coaching, she often collaborates with other coaches to support teams. More than 150,000 professionals apply her leadership strategies to build agile and successful teams. Whether speaking on resilience, go-to-market strategy, or navigating life’s challenges, Kaufman has been interviewed by NBC Bay Area for her perspective on facing breast cancer and other obstacles, establishing her as a voice at the intersection of business leadership and human resilience.
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Joelle Kaufman Speaking Topics
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Marketing as an Accelerant through the 5Ws - who, what, why, why now and why you
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Creating a compelling accountability culture
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How do I book Joelle Kaufman to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Joelle Kaufman for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Joelle Kaufman, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Joelle Kaufman or any other speaker of your choice. -
What are the speaker fees for Joelle Kaufman
Speaking fees for Joelle Kaufman, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Joelle Kaufman are $20,000 - $30,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Joelle Kaufman, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Joelle Kaufman speak about?
Joelle Kaufman is a keynote speaker and industry expert whose speaking topics include Business, Business Authors, Business Coaching, Business Leadership, Cancer, Cancer Survivors, Disruptive Thinking, Entrepreneurship, Executive Leadership, Female Leadership, Leadership, Marketing, Personal Growth, Sales, Technology, Thought Leadership, Women, Women in Tech -
Where does Joelle Kaufman travel from?
Joelle Kaufman generally travels from San Francisco Bay Area, CA, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Joelle Kaufman’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Joelle Kaufman for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Joelle Kaufman for your next private or corporate function. -
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Joelle Kaufman is a keynote speaker and industry expert who speaks on a wide range of topics such as Marketing as an Accelerant through the 5Ws - who, what, why, why now and why you, Creating a compelling accountability culture, Cultivating leadership toolkits - right leadership style for the situation, Leadership as your Go-To-Market Differentiation and Go-to-Market Strategy and Acceleration. The estimated speaking fee range to book Joelle Kaufman for your event is $20,000 - $30,000. Joelle Kaufman generally travels from San Francisco Bay Area, CA, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Maddy Dychtwald, Sharon Gai, Summer Jelinek, Tiffani Bova and Eduardo Briceño. Contact All American Speakers for ratings, reviews, videos and information on scheduling Joelle Kaufman for an upcoming live or virtual event.
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