Business Strategy Consultant; Founder of Type 2 Consulting; Author of "Vulcans, Earthlings & Marketing ROI"

Miami, FL, USA
Live Event: $10,000 - $20,000 Virtual Event: $5,000 - $10,000 More Fee Info

Jonathan Knowles Biography

Jonathan Knowles is a business strategy consultant, author, and founder of Type 2 Consulting, a strategic advisory firm with offices in New York and Toronto. Knowles established Type 2 Consulting after a career spanning roles in finance at the Bank of England, strategy consulting at Marakon Associates, creative brand strategy at Wolff Olins, brand equity measurement at Stern Stewart/Y&R's BrandEconomics, and brand valuation at Brand Finance. This cross-disciplinary background positions Knowles at the intersection of marketing, finance, and business strategy.

Type 2 Consulting advises companies on strategy, purpose, value creation, and value capture, providing a foundation for enduring business success. Knowles draws on his experience across multiple disciplines to demonstrate how strategy, marketing, human resources, and finance can be aligned to create sustainable business models that incorporate stakeholder interests and adapt to change.

Knowles is the coauthor of five articles in Harvard Business Review and 15 in MIT Sloan Management Review, including nine that form "The Strategy of Change" series. His work has also appeared in The Wall Street Journal, Professional Investor, Intellectual Asset Management, Review of Marketing Research, Journal of Interactive Marketing, The Marketing Journal, and the American Marketing Association's Marketing Management. He has coauthored chapters on "The Marketing Implications of Financial Accounting" and "Orientation and Marketing Metrics," as well as a Marketing Science Institute working paper on "The Value Implications of Corporate Branding in Mergers." Knowles is also coauthor of the book "Vulcans, Earthlings & Marketing ROI."

Among his notable works is "What is the Purpose of Your Purpose?" published in Harvard Business Review, which examines the various meanings of corporate purpose and outlines a process for defining purpose in a way that is both authentic and actionable. Knowles frequently addresses the alignment of marketing and finance, advocating for a "finance first" approach to marketing that highlights the role of marketing in driving growth, profit, and risk management.

Knowles is an experienced speaker at industry events, including those organized by the Association of National Advertisers, and at business schools such as Columbia, NYU, Thunderbird, and Tuck. He has served as managing director of the Marketing Science Institute, contributing to the connection between academic research and practical business strategy. Knowles is recognized for translating complex financial and strategic concepts into actionable frameworks for executives and organizations navigating business transformation, marketing strategy, and value creation.

BOOK Jonathan Knowles

Speaker profile last updated by AAE Talent Team on 07/17/2026.

Jonathan Knowles Speaking Topics

  • Aligning Purpose and Business Strategy

    How companies can be authentic, impactful and successful

  • The Strategy of Change

    How companies can identify their next, best move

  • How do I book Jonathan Knowles to speak at my event?

    Our experienced booking agents have successfully helped clients around the world secure speakers like Jonathan Knowles for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Jonathan Knowles, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Jonathan Knowles or any other speaker of your choice.
  • What are the speaker fees for Jonathan Knowles

    Speaking fees for Jonathan Knowles, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Jonathan Knowles are $10,000 - $20,000 for live events and under $10,000 for virtual events. For the most current speaking fee to hire Jonathan Knowles, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent.
  • What topics does Jonathan Knowles speak about?

    Jonathan Knowles is a keynote speaker and industry expert whose speaking topics include Author, Business, Business Authors, Business Consulting, Business Leadership, Corporate Strategy, Disruptive Thinking, Finance, Marketing, Strategic Leadership, Thought Leadership
  • Where does Jonathan Knowles travel from?

    Jonathan Knowles generally travels from Miami, FL, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent.
  • Who is Jonathan Knowles’s agent?

    AAE Speakers Bureau has successfully booked keynote speakers like Jonathan Knowles for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Jonathan Knowles for your next private or corporate function.
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    AAE Speakers Bureau is a full-service speaker booking agency, meaning we can completely manage the speaker’s or celebrity’s engagement with your organization from the time of booking your speaker through the event’s completion. We provide all of the services you need to host Jonathan Knowles or any other speaker of your choice, including offer negotiation, contractual assistance, accounting and billing, and event speaker travel and logistics services. When you book a speaker with us, we manage the process of hosting a speaker for you as an extension of your team. Our goal is to give our clients peace of mind and a best-in-class service experience when booking a speaker with us.
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Jonathan Knowles is a keynote speaker and industry expert who speaks on a wide range of topics such as Aligning Purpose and Business Strategy and The Strategy of Change. The estimated speaking fee range to book Jonathan Knowles for your event is $10,000 - $20,000. Jonathan Knowles generally travels from Miami, FL, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Gary Laney, Patrick J. McKenna, R "Ray" Wang, Igor Beuker and Myron Golden. Contact All American Speakers for ratings, reviews, videos and information on scheduling Jonathan Knowles for an upcoming live or virtual event.

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