Brand Messaging Strategist & Narrative Marketing Expert; Bestselling Author of "Marketing Made Simple"; Professor at Vanderbilt University
J.J. Peterson Biography
Dr. J.J. Peterson is a brand messaging strategist, marketing professor, and recognized voice in narrative marketing. Peterson holds a doctorate in communication and serves as a professor at the Owen Graduate School of Management at Vanderbilt University. Before his work at StoryBrand, he spent two decades teaching and practicing communication in the entertainment industry and higher education. His career has included improv comedy, writing, directing, and acting in Hollywood, followed by earning a master's degree in theology in the arts—a study of story in art, music, television, and film—before teaching communication at the university level.
Peterson gained national prominence as the chief of teaching and facilitation at StoryBrand, a marketing company founded by New York Times bestselling author Donald Miller that teaches companies how to clarify their message and connect with customers through a proven methodology. As a communicator and brand strategist, Peterson led a business that helps leaders eliminate confusion, connect with customers, and grow—a method trusted by more than 10,000 organizations including Intel, Pantene, and Berkshire Hathaway. He has also worked in marketing and public relations for two multinational nonprofit organizations and has spoken to thousands about creating clear messaging.
Peterson is a USA Today and Wall Street Journal bestselling author of "Marketing Made Simple" and the previous host of two chart-topping podcasts: "Marketing Made Simple" and "Building a StoryBrand." His work translates complex communication theory into actionable marketing frameworks, and his academic research examined the measurable influence of narrative marketing on organizations. Peterson's experience spans Hollywood film production, global nonprofit communications, and a stint debating theology at the Sundance Film Festival. He has worked in Hollywood, directed a documentary, and appeared as a backup dancer in a Missy Elliott music video as well as in episodes of "The Office" and "The West Wing."
Peterson is the founder of Conscious Brand Agency, where he helps people and businesses align their message with their mission and build effective marketing strategies. He has traveled internationally assisting companies in creating clear messaging and marketing, and has served on the boards of two nonprofits: Solidarity, which equips LatinX immigrant families for neighborhood transformation, and Imaginarium, a nonprofit focused on bringing together individuals, families, communities, and businesses to collectively imagine a better world. Whether leading workshops for global brands, delivering keynotes, or teaching at Vanderbilt, Peterson combines academic rigor, practical experience, and storytelling in his approach to marketing and communication.
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J.J. Peterson Videos
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Our experienced booking agents have successfully helped clients around the world secure speakers like J.J. Peterson for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for J.J. Peterson, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for J.J. Peterson or any other speaker of your choice. -
What are the speaker fees for J.J. Peterson
Speaking fees for J.J. Peterson, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book J.J. Peterson are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire J.J. Peterson, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does J.J. Peterson speak about?
J.J. Peterson is a keynote speaker and industry expert whose speaking topics include Business Growth, Business Leadership, Communication, Corporate Strategy, Disruptive Thinking, Marketing, Podcast Host, Strategic Leadership, Thought Leadership -
Where does J.J. Peterson travel from?
J.J. Peterson generally travels from Nashville, TN, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
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J.J. Peterson is a keynote speaker and industry expert who speaks on a wide range of topics. The estimated speaking fee range to book J.J. Peterson for your event is $10,000 - $20,000. J.J. Peterson generally travels from Nashville, TN, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Dan Gingiss, Harish Shah, Meghan Keaney Anderson, Lisa Rosenberg and Kathleen Ross. Contact All American Speakers for ratings, reviews, videos and information on scheduling J.J. Peterson for an upcoming live or virtual event.
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