Founder + CEO Brandthropologie; Expert on AI Driven Storytelling, CMO Topics, Brand Purpose, and Sharing Economy
Billee Howard Biography
Billee is the Founder + CEO of Brandthropologie, a consultancy focused on harnessing creativity to solve business problems. Billee has a strategic vision for how brands can differentiate themselves through the lens of purpose and by leveraging data-driven storytelling as a business competency. She believes that by building and operationalizing purpose driven thought leadership, organizations can infuse brand voice into experiences to optimize them in ways that lead to desired business outcomes.
She is the author of the highly acclaimed book WE-Commerce, published by Penguin in 2015, which studies the new global economy and outlines a reinvented toolkit for executives to use to create, collaborate and succeed in today's environment. She is a contributor on Forbes and HuffPo on the topics of marketing, storytelling and the sharing economy and is also an influencer and futurist for IBM.
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Billee Howard Speaking Topics
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The New Experience Economy Brand Purpose + Data-Driven Storytelling = Optimized Customer Experiences
The old rules of business were ruled by what GE dubbed TQM or Total Quality Management. Winning companies would win or lose based on their ability to deliver a quality product, seamlessly and consistently. In their view, TQM would sustain customer loyalty and assure a category or market leadership position. For the past decade, we have rapidly left that notion behind in lieu of the age of TEM
• Total Experience Management.
As mass commodification has impacted all industries, it’s become harder and harder for a brand to stand out. Consequently, storytelling and the authentic content experiences it creates, has become one of the leading ways brands can engage with customers to drive distinction and competitive advantage.
The big news out of 64th International Festival of Creativity in Cannes, was that the current approach to content development, where storytelling is still pushed to the end of the supply chain, is missing authenticity – a brand voice. This explains why many customers are moving from big brands to smaller ones as they tell better stories, infused with purpose and authenticity, to create winning experiences. Simply put, if you want to compete in today’s marketplace you need to embrace TEM through a lens of purpose.
The bright and shiny objects no longer win, unless they are married with insights that make experiences go from good to great through personalized, emotionally engaging moments that set you apart from the pack. Emotional engagement is based upon the stimulation of the heart. In today’s experience economy, emotional engagement is proving to be a critical factor in achieving winning results throughout every customer journey, and effective, data-driven storytelling is at the heart of this movement.
With all this in mind, thinking about how to gain competitive advantage in the marketing realm today – inside and outside of the organization – marketers must capture key insights and then apply the principles of needs-based, experience design, combined with an understanding of the levers that impact each experience differently, in order to bring the brand to life for each customer. No longer can a CMO do this from pure instinct, or in a silo. They must listen, analyze and interpret data across all customer touchpoints, online and offline, and then use these insights to inform experience development.
The formula for success in today’s CMO is simple:
Brand Purpose + Data Driven Storytelling = Optimized Customer Experiences
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How do I book Billee Howard to speak at my event?
Our experienced booking agents have successfully helped clients around the world secure speakers like Billee Howard for speaking engagements, personal appearances, product endorsements, or corporate entertainment since 2002. Click the Check Availability button above and complete the form on this page to check availability for Billee Howard, or call our office at 1.800.698.2536 to discuss your upcoming event. One of our experienced agents will be happy to help you get speaking fee information and check availability for Billee Howard or any other speaker of your choice. -
What are the speaker fees for Billee Howard
Speaking fees for Billee Howard, or any other speakers and celebrities, are determined based on a number of factors and may change without notice. The estimated fees to book Billee Howard are $10,000 - $20,000 for live events and $10,000 - $20,000 for virtual events. For the most current speaking fee to hire Billee Howard, click the Check Availability button above and complete the form on this page, or call our office at 1.800.698.2536 to speak directly with an experienced booking agent. -
What topics does Billee Howard speak about?
Billee Howard is a keynote speaker and industry expert whose speaking topics include Artificial Intelligence, Business, Business Growth, Business Leadership, Entrepreneurship, Finance, Future of Work, Futurism, Innovation, Leadership, Marketing, Technology, Women in Business -
Where does Billee Howard travel from?
Billee Howard generally travels from New York, NY, USA, but can be booked for private corporate events, personal appearances, keynote speeches, or other performances. For more details, please contact an AAE Booking agent. -
Who is Billee Howard’s agent?
AAE Speakers Bureau has successfully booked keynote speakers like Billee Howard for clients worldwide since 2002. As a full-service speaker booking agency, we have access to virtually any speaker or celebrity in the world. Our agents are happy and able to submit an offer to the speaker or celebrity of your choice, letting you benefit from our reputation and long-standing relationships in the industry. Please click the Check Availability button above and complete the form on this page including the details of your event, or call our office at 1.800.698.2536, and one of our agents will assist you to book Billee Howard for your next private or corporate function. -
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Billee Howard is a keynote speaker and industry expert who speaks on a wide range of topics such as The New Experience Economy Brand Purpose + Data-Driven Storytelling = Optimized Customer Experiences, and Creativity + Technology = The Future of Marketing & Storytelling Why AI Must Become the Partner to Today’s CMO. The estimated speaking fee range to book Billee Howard for your event is $10,000 - $20,000. Billee Howard generally travels from New York, NY, USA and can be booked for (private) corporate events, personal appearances, keynote speeches, or other performances. Similar motivational celebrity speakers are Sharon Gai, Amy Jo Martin, Cheryl Cran, Erik Qualman and Zack Kass. Contact All American Speakers for ratings, reviews, videos and information on scheduling Billee Howard for an upcoming live or virtual event.
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